Brand Intelligence · public evidence record
Identity as recorded in the evidence
This record brings together the observations The Observatory has published concerning Burgess Yachts — across 15 markets, 197 dated readings. It is a record of the observed surface, not a statement of business quality or market leadership.
Recorded as: “Burgess Yachts”, “burgessyachts.com”
Official web property burgessyachts.com observed on Organic search — its rows are part of this record (identity reference)
Image: Luxury Yachting Indian Ocean — the market where this actor is most observed. Not an image of the actor.
About this actor
Burgess Yachts is an entity observed by The Observatory in 15 markets (Luxury Yachting Greece, Luxury Yachting Indian Ocean, Luxury Yachting Italy / Amalfi Coast, Luxury Yachting UAE and 11 more); its official web property is burgessyachts.com. It appears in the published evidence as ranked, cited, mentioned, on 197 dated readings between 2026-06-21 and 2026-10-11. Identity as recorded in the evidence; no biography is inferred.
What this record shows
This record brings together what The Observatory has published about this entity: where it appears, how it is positioned, what AI models have said about it, what could be verified, and the dated evidence behind each reading.
Each finding stays scoped to its market, surface and window, and links its dated source.
Observed markets
15 Market Rooms — each carries the full dated tables and readings this record draws from.
Luxury Yacht Charter
Athens / Mykonos / Santorini / Corfu
In 1 current published table
Luxury Yacht Charter
Maldives / Seychelles
In 3 current published tables
Luxury Yacht Charter
Amalfi / Capri / Positano
In 1 current published table
Luxury Yacht Charter
Dubai / Abu Dhabi
In 2 current published tables
Luxury Yacht Charter
Saint Barthelemy
Not in the newest published tables
Luxury Yacht Charter
Cannes / Antibes / Saint-Tropez
Not in the newest published tables
Luxury Yacht Charter
Bali / Komodo / Raja Ampat
Not in the newest published tables
Luxury Yacht Charter
Miami / Palm Beach
Appears through: Mentioned in an AI reading
Luxury Yacht Charter
Phuket / Koh Samui
Not in the newest published tables
UHNW Concierge
Monaco / French Riviera
Appears through: Mentioned in an AI reading
Luxury Villa Rental
Mykonos
Appears through: Mentioned in an AI reading
Luxury Hospitality
French Riviera
Appears through: Mentioned in an AI reading
UHNW Concierge
St Barthélemy
Appears through: Mentioned in an AI reading
Luxury Villa Rental
Ibiza
Appears through: Mentioned in an AI reading
UHNW Concierge
Miami / Palm Beach / Fort Lauderdale
Appears through: Mentioned in an AI reading
Image of a published reading · Luxury Yachting Italy / Amalfi Coast — not an image of the actor
Market positions
Current published state across its observed markets — each table keeps its own market, surface, date and window; positions from different weeks are never read as one moment.
Luxury Yacht Charter
Ranked · Mentioned in an AI reading · latest dated evidence October 5–11, 2026 · Organic Ranking — Top 5 →
Ranking Top 5 · Organic search
Current · latest published table · October 5–11, 2026
#5Observed: seen 2 of 6 runs · 12% of queries
Comparison not established: The actor is not listed in the previous edition (Sep 28 – Oct 4, 2026); a movement needs the actor in both.
Ranking library1 edition list this actor
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
Not listed in the newest published table (10 rows).
Last observed / last listed · August 10–16, 2026
#8AIO opening control: 4% AI opening share · opening in 4/7 runs— history, not a current position
Ranking library4 editions list this actor
Luxury Yacht Charter
Ranked · Cited by AI answers · Mentioned in an AI reading · latest dated evidence October 5–11, 2026 · AI Overview Ranking — Top 10 →
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
#4AIO opening control: 9% AI opening share · opening in 7/7 runs
Previous comparable observation · Sep 28 – Oct 4, 2026
#4AIO opening control: 8% AI opening share · opening in 6/7 runs→ #4 now · same ranking view, same basis · unchanged position previous table
Ranking library15 editions list this actor
Ranking Top 5 · Organic search
Current · latest published table · October 5–11, 2026
#3Observed: seen 7 of 7 runs · 15% of queries
Previous comparable observation · Sep 28 – Oct 4, 2026
#4Observed: seen 5 of 7 runs · 19% of queries→ #3 now · same ranking view, same basis · higher position previous table
Ranking library10 editions list this actor
Ranking Top 5 · AI citation
Current · latest published table · Sep 28 – Oct 4, 2026
#4Citation share: 6% AI citation share · cited in 6/7 runs
Previous comparable observation · September 21–27, 2026
#4Citation share: 6% AI citation share · cited in 7/7 runs→ #4 now · same ranking view, same basis · unchanged position previous table
Ranking library13 editions list this actor
Query Spotlight · Organic search
“leading yacht charter brokers for indian ocean”
Current · latest published table · September 21–27, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · August 24–30, 2026
#3Observed: position 3 · 6 of 7 runs (86%)— history, not a current position
This query’s newest published edition is September 21–27, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “yacht charter maldives weekly price” — open it →
Ranking library3 editions list this actor
Luxury Yacht Charter
Ranked · Mentioned in an AI reading · latest dated evidence October 5–11, 2026 · Organic Ranking — Top 5 →
Ranking Top 5 · Organic search
Current · latest published table · October 5–11, 2026
#5Observed: seen 3 of 7 runs · 11% of queries
Previous comparable observation · Sep 28 – Oct 4, 2026
#5Observed: seen 3 of 7 runs · 17% of queries→ #5 now · same ranking view, same basis · unchanged position previous table
Ranking library8 editions list this actor
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
Not listed in the newest published table (10 rows).
Last observed / last listed · Sep 28 – Oct 4, 2026
#8AIO opening control: 4% AI opening share · opening in 5/7 runs— history, not a current position
Ranking library9 editions list this actor
Luxury Yacht Charter
Ranked · Mentioned in an AI reading · latest dated evidence October 5–11, 2026 · AI Overview Ranking — Top 10 →
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
#10AIO opening control: 3% AI opening share · opening in 3/7 runs
Previous comparable observation · Sep 28 – Oct 4, 2026
#8AIO opening control: 5% AI opening share · opening in 4/6 runs→ #10 now · same ranking view, same basis · lower position previous table
Ranking library12 editions list this actor
Query Spotlight · Organic search
“find a yacht broker for family office in Dubai”
Current · latest published table · September 7–13, 2026
#3Observed: position 3 · 7 of 7 runs (100%)
Previous comparable observation · August 10–16, 2026
#3Observed: position 3 · 6 of 7 runs (86%)→ #3 now · same ranking view, same basis · unchanged position previous table
This query’s newest published edition is September 7–13, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “superyacht charter Dubai cost for a full week” — open it →
Ranking library2 editions list this actor
Ranking Top 5 · Organic search
Current · latest published table · October 5–11, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · August 17–23, 2026
#5Observed: seen 4 of 7 runs · 19% of queries— history, not a current position
Ranking library6 editions list this actor
Query Spotlight · Organic search
“how to verify a superyacht broker is legit in Dubai”
Current · latest published table · September 14–20, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · July 20–26, 2026
#4Observed: position 2 · 3 of 7 runs (43%)— history, not a current position
This query’s newest published edition is September 14–20, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “superyacht charter Dubai cost for a full week” — open it →
Ranking library1 edition list this actor
Other markets in the published evidence
Markets where Burgess Yachts is not in a newest published table — earlier positions, AI readings or fact checks. Each stays linked to its Market Room and dated evidence.
Luxury Yacht Charter St. BarthélemyLuxury Yacht Charter · not in the newest published tables
Evidence roles: Ranked · Mentioned in an AI reading
Latest dated evidence: October 5, 2026 · Model Watch →
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
Not listed in the newest published table (10 rows).
Last observed / last listed · Sep 28 – Oct 4, 2026
#10AIO opening control: 3% AI opening share · opening in 5/6 runs— history, not a current position
Ranking library5 editions list this actor
Luxury Yachting Côte d'AzurLuxury Yacht Charter · not in the newest published tables
Evidence roles: Ranked · Mentioned in an AI reading
Latest dated evidence: October 5, 2026 · Model Watch →
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
Not listed in the newest published table (10 rows).
Last observed / last listed · September 21–27, 2026
#4AIO opening control: 8% AI opening share · opening in 7/7 runs— history, not a current position
Ranking library7 editions list this actor
Ranking Top 5 · Organic search
Current · latest published table · October 5–11, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · September 14–20, 2026
#5Observed: seen 5 of 7 runs · 13% of queries— history, not a current position
Ranking library6 editions list this actor
Query Spotlight · Organic search
“location superyacht Côte d'Azur”
Current · latest published table · September 14–20, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · August 3–9, 2026
#5Observed: position 5 · 5 of 7 runs (71%)— history, not a current position
This query’s newest published edition is September 14–20, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “location yacht Côte d'Azur” — open it →
Ranking library3 editions list this actor
Luxury Yachting IndonesiaLuxury Yacht Charter · not in the newest published tables
Evidence roles: Ranked · Cited by AI answers · Mentioned in an AI reading
Latest dated evidence: October 5, 2026 · Model Watch →
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
Not listed in the newest published table (10 rows).
Last observed / last listed · September 14–20, 2026
#9AIO opening control: 4% AI opening share · opening in 6/7 runs— history, not a current position
Ranking library5 editions list this actor
Ranking Top 5 · AI citation
Current · latest published table · Sep 28 – Oct 4, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · June 16–21, 2026
#5Citation share: 5% AI citation share · cited in 5/5 runs— history, not a current position
Ranking library1 edition list this actor
Luxury Yachting South FloridaLuxury Yacht Charter
Evidence roles: Mentioned in an AI reading
Latest dated evidence: October 5, 2026 · Model Watch →
Luxury Yachting ThailandLuxury Yacht Charter · not in the newest published tables
Evidence roles: Ranked · Mentioned in an AI reading
Latest dated evidence: October 5, 2026 · Model Watch →
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
Not listed in the newest published table (10 rows).
Last observed / last listed · September 21–27, 2026
#9AIO opening control: 4% AI opening share · opening in 5/7 runs— history, not a current position
Ranking library10 editions list this actor
Monaco / French Riviera — UHNW ConciergeUHNW Concierge
Evidence roles: Mentioned in an AI reading
Latest dated evidence: October 5, 2026 · Model Watch →
UHNW Villa Rental MykonosLuxury Villa Rental
Evidence roles: Mentioned in an AI reading
Latest dated evidence: September 21, 2026 · Model Watch →
Luxury Hospitality French RivieraLuxury Hospitality
Evidence roles: Mentioned in an AI reading
Latest dated evidence: September 14, 2026 · Model Watch →
St Barthélemy — UHNW ConciergeUHNW Concierge
Evidence roles: Mentioned in an AI reading
Latest dated evidence: July 27, 2026 · Model Watch →
UHNW Villa Rental IbizaLuxury Villa Rental
Evidence roles: Mentioned in an AI reading
Latest dated evidence: July 27, 2026 · Model Watch →
South Florida — UHNW ConciergeUHNW Concierge
Evidence roles: Mentioned in an AI reading
Latest dated evidence: July 13, 2026 · Model Watch →
Each position is the entity's own row in a governed table, scoped to its market, surface and window. The full comparison — every row — stays with the dated ranking card and the Rankings library; the governed verdict stays with Authority.
Recorded AI readings
Deep Narrative Capture (DNC) and Model Watch readings in which this actor appears. A narrative appearance is not a ranking or recommendation.
76 readings · 15 markets · first observed June 29, 2026 · last observed October 5, 2026
71 earlier readings in the evidence archive below.
Recorded model statements
The model's recorded words, The Observatory's governed reading, and what could be verified — three layers, never mixed.
Reading the published DNC Lens / Model Watch selection for this actor…
Image of a published reading · Luxury Yachting Greece — not an image of the actor
Evidence archive
200 observations on 197 dated readings, newest first, 10 per page. Every item cites its immutable source.
Burgess Yachts was ranked #10 (AIO opening control: 3% AI opening share · opening in 4/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Yachting UAE on the AI Overview surface, Jun 29 – Jul 5, 2026. Source: https://theobservatory.io/articles/luxury-yacht-charter-dubai-abu-dhabi-ai-overview-control-june-29-to-july-5-2026. Observed surface reading, not a business-market verdict.
Luxury Yachting UAE Dubai / Abu Dhabi: Ranking Top 10 →Ranked · raw label “Burgess Yachts”
Burgess Yachts was ranked #3 (AIO opening control: 9% AI opening share · opening in 7/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Yachting Indian Ocean on the AI Overview surface, Jun 29 – Jul 5, 2026. Source: https://theobservatory.io/articles/luxury-yacht-charter-maldives-seychelles-ai-overview-control-june-29-to-july-5-2026. Observed surface reading, not a business-market verdict.
Luxury Yachting Indian Ocean Maldives / Seychelles: Ranking Top 10 →Ranked · raw label “Burgess Yachts”
Burgess Yachts was ranked #3 (Citation share: 9% AI citation share · cited in 7/7 runs) in the AI Citation Ranking — Top 5 table of Luxury Yachting Indian Ocean on the AI citation surface, Jun 29 – Jul 5, 2026. Source: https://theobservatory.io/articles/luxury-yacht-charter-maldives-seychelles-most-cited-by-ai-june-29-to-july-5-2026. Observed surface reading, not a business-market verdict.
Luxury Yachting Indian Ocean Maldives / Seychelles: Ranking Top 5 →Cited by the answer surface · raw label “Burgess Yachts”
Burgess Yachts was ranked #4 (Observed: position 4 · 7 of 7 runs (100%)) in the Query Spotlight table for the query “leading yacht charter brokers for indian ocean” of Luxury Yachting Indian Ocean on the Organic search surface, Jun 29 – Jul 5, 2026. Source: https://theobservatory.io/articles/luxury-yacht-charter-maldives-seychelles-query-spotlight-leading-brokers-indian-ocean-june-29-to-july-5-2026. Observed surface reading, not a business-market verdict.
Luxury Yachting Indian Ocean Maldives / Seychelles: “leading yacht charter brokers for indian ocean” →Ranked · raw label “Burgess Yachts”
Burgess Yachts was ranked #8 (AIO opening control: 4% AI opening share · opening in 7/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Yachting Thailand on the AI Overview surface, Jun 29 – Jul 5, 2026. Source: https://theobservatory.io/articles/luxury-yacht-charter-phuket-koh-samui-ai-overview-control-june-29-to-july-5-2026. Observed surface reading, not a business-market verdict.
Luxury Yachting Thailand Phuket / Koh Samui: Ranking Top 10 →Ranked · raw label “Burgess Yachts”
Burgess Yachts is named in the cast of the Model Watch reading of Luxury Yachting Côte d'Azur recorded from ChatGPT (GPT-4o) vs Google AI Mode, June 29, 2026. Source: https://theobservatory.io/articles/luxury-yacht-charter-cannes-antibes-saint-tropez-chatgpt-vs-google-june-29-2026. A mention is not a rank or a recommendation.
Luxury yacht charter in Cannes / Antibes / Saint-Tropez — Why does AI search erase the brokerages that native AI names as central — and what does that cost them? →Mentioned · raw label “Burgess Yachts”
Burgess Yachts is named in the cast of the Model Watch reading of Luxury Yachting South Florida recorded from ChatGPT (GPT-4o) vs Google AI Mode, June 29, 2026. Source: https://theobservatory.io/articles/luxury-yacht-charter-miami-palm-beach-chatgpt-vs-google-june-29-2026. A mention is not a rank or a recommendation.
Luxury yacht charter in Miami / Palm Beach — If the most valuable yachts never appear in any public dataset, what exactly is AI analysing? →Mentioned · raw label “Burgess Yachts”
Burgess Yachts was ranked #4 (Observed: seen 5 of 7 runs · 13% of queries) in the Organic Ranking — Top 5 table of Luxury Yachting Italy / Amalfi Coast on the Organic search surface, June 22–28, 2026. Source: https://theobservatory.io/articles/luxury-yacht-charter-amalfi-capri-positano-organic-ranking-june-22-28-2026. Observed surface reading, not a business-market verdict.
Luxury Yachting Italy / Amalfi Coast Amalfi / Capri / Positano: Ranking Top 5 →Ranked · raw label “burgessyachts.com”
Burgess Yachts was ranked #4 (Observed: seen 4 of 6 runs · 12% of queries) in the Organic Ranking — Top 5 table of Luxury Yachting Côte d'Azur on the Organic search surface, June 22–28, 2026. Source: https://theobservatory.io/articles/luxury-yacht-charter-cannes-antibes-saint-tropez-organic-ranking-june-22-28-2026. Observed surface reading, not a business-market verdict.
Luxury Yachting Côte d'Azur Cannes / Antibes / Saint-Tropez: Ranking Top 5 →Ranked · raw label “burgessyachts.com”
Burgess Yachts was ranked #4 (Observed: position 4 · 6 of 6 runs (100%)) in the Query Spotlight table for the query “location superyacht Côte d'Azur” of Luxury Yachting Côte d'Azur on the Organic search surface, June 22–28, 2026. Source: https://theobservatory.io/articles/luxury-yacht-charter-cannes-antibes-saint-tropez-query-spotlight-location-superyacht-cte-dazur-june-22-28-2026. Observed surface reading, not a business-market verdict.
Luxury Yachting Côte d'Azur Cannes / Antibes / Saint-Tropez: “location superyacht Côte d'Azur” →Ranked · raw label “Burgess Yachts”
Listed in the same Organic Ranking — Top 5 table (Luxury Yachting Greece, October 5–11, 2026): Yacht Charter Fleet (#1) · yaloou.com (#2) · IYC (#3) · mygreekcharter.com (#4). Same-table occurrence is not a claim of rivalry.
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Method · citation · corrections
What this record includes: the entity's own rows in published governed ranking tables, and its appearances in the published selection of DNC Lens / Model Watch readings, each with its market, surface or model, window and immutable source. What it excludes: unpublished captures, held stock, private client work, any composite score, any inferred office, service area or market share. Identity is resolved through reviewed aliases only.
Continue the reading
The observations concerning Burgess Yachts in Luxury Yachting Indian Ocean form part of a wider record. The Luxury Yachting Indian Ocean Market Room places them alongside the market’s other published readings.
Burgess Yachts’s listed position for October 5–11, 2026 comes from the Organic Ranking — Top 5 table for Luxury Yachting Italy / Amalfi Coast on Organic search. The complete table preserves the comparison behind the individual record.
Burgess Yachts appears in the checked context accompanying the October 5, 2026 reading for Luxury Yacht Charter St. Barthélemy. The source distinguishes the recorded statement from the verification result.
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Suggest a marketAI's market reconstruction is heavily shaped by internationally indexed charter brokerage platforms — Burgess Yachts, Fraser Yachts, Camper & Nicholsons, and EYOS Expeditions at the ultra-high end — because these actors maintain high domain authority, structured schema data, and multilingual indexed inventory. They appear as the market's primary legible actors. AI frames them as central not because they dominate Italian charter operationally, but because they dominate the public information environment.
Observatory reading (published as given): The model explicitly separates operational dominance from informational dominance — a rare and precise distinction that reveals the signal hierarchy at work.
DNC Lens: Luxury yacht charter in Amalfi / Capri / Positano — How can a market's actual regulators be invisible to the model that claims to map its trust? →The model's words, not a verified fact and not an Observatory endorsement.
Firms such as Burgess Yachts, Fraser Yachts, and Camper & Nicholsons appear with high narrative frequency because they combine domain authority (long-established websites, editorial citations, MYBA membership signals), geographic breadth, and fleet scale.
Observatory reading (published as given): Claude Sonnet 4.6 emphasizes the role of well-known international brokerages.
Model Watch: Luxury yacht charter in Amalfi / Capri / Positano — Which actors dominate the luxury yachting narrative on the Amalfi Coast? →The model's words, not a verified fact and not an Observatory endorsement.
Burgess Yachts and Fraser Yachts emerge as the most narratively dominant actors.
Observatory reading (published as given): Claude Sonnet 4.6 highlights Burgess and Fraser as dominant.
Model Watch: Luxury yacht charter in Athens / Mykonos / Santorini / Corfu — Which actors does Claude Sonnet 4.6 highlight in the Greek yachting market? →The model's words, not a verified fact and not an Observatory endorsement.
Readings that name this actor
Statements and checks shown from the 8 markets where readings name Burgess Yachts most often, of 15. Every other reading stays linked from the evidence archive below.
Three layers, never mixed: the model's recorded words · The Observatory's governed reading · what could be verified. A recorded statement is evidence of what a model said, not a verified fact and not an Observatory endorsement.
