Who AI names, cites and trusts
The public, neutral reference that observes who AI names, cites and trusts across premium markets — market by market, by a governed method.
Intelligence from weekly observations, published throughout the week.Publication rhythm →
“Follow your market week by week — and use what you learn to inform your next move.”
Published Observed Oct 26 – Nov 1, 2026Luxury Yacht Charter · Maldives / Seychelles · Organic Rankings
Published Observed Oct 26 – Nov 1, 2026Luxury Villa Rental · Thailand · Organic Rankings
Published Observed Oct 26 – Nov 1, 2026Luxury Yacht Charter · Bali / Komodo / Raja Ampat · Organic Rankings
Published Observed Oct 26 – Nov 1, 2026Luxury Real Estate · Bangkok / Phuket · Organic Rankings
Under observation
The market desks organise the publication by sector. Each destination room then brings together the readings recorded for that market, with their own surfaces and observation windows.
Facebook most often holds the top organic position on the Luxury Villa Rental Thailand (Phuket & Koh Samui) surface across the 7-run window from October 26 – November 1, 2026, showing 69.74% observed organic coverage as breadth context.
Published Observed Oct 26 – Nov 1, 2026
Tripadvisor most often holds the top organic position on the Luxury Hospitality UAE surface across the 7-run window from October 26 – November 1, 2026, recording 57.89% observed organic coverage as breadth context.
Published Observed Oct 26 – Nov 1, 2026
Savills most often holds the top organic position on the Branded Residences Saudi Arabia surface across the 7-run window from October 26 – November 1, 2026, recording 45.34% observed organic coverage as breadth context.
Published Observed Oct 26 – Nov 1, 2026
Across the 7-run observation period for Singapore — UHNW Concierge, LinkedIn most often holds the top organic position among the top-5 actors, recording 38.24% observed organic coverage as breadth context.
Published Observed Oct 26 – Nov 1, 2026
yachtcharterfleet.com most often holds the top organic position on the Luxury Yachting Indian Ocean panel in Maldives across 7 comparable scheduled runs (October 26 – November 1, 2026), recording 30.61% observed organic coverage as breadth context.
Published Observed Oct 26 – Nov 1, 2026
reddit.com most often holds the top organic position on the Luxury Fashion Seoul surface across the 7-run window (October 26 – November 1, 2026), with 42.57% observed organic coverage as breadth context.
Published Observed Oct 26 – Nov 1, 2026
Facebook most often holds the top organic position on the Private Aviation Hong Kong panel across the 7-run window from October 26 – November 1, 2026, recording 36.67% observed organic coverage as breadth context.
Published Observed Oct 26 – Nov 1, 2026
Facebook most often holds the top organic position on the Private Aviation Singapore surface across the 7-run window from October 26 – November 1, 2026, recording 48.39% observed organic coverage as breadth context.
Published Observed Oct 26 – Nov 1, 2026
Across the 7-run window from October 26 – November 1, 2026, Savills most often holds the top organic position on the Luxury Real Estate Advisory Hong Kong surface, recording 17.70% observed organic coverage as breadth context.
Published Observed Oct 26 – Nov 1, 2026
Facebook most often holds the top organic position on the Private Banking Singapore surface across 7 comparable scheduled runs (October 26 – November 1, 2026), recording 37.14% observed organic coverage as breadth context.
Published Observed Oct 26 – Nov 1, 2026
Start here · Why The Observatory exists
A brand’s Google position cannot tell you whether it opens an AI answer or supplies the cited source. In one matched Paris luxury-hospitality comparison, those three readings put Yonder, Atout France and YouTube first respectively: a publisher, an institution and a citation host. Each first place describes a different observed role.
Across covered markets, The Observatory builds a recurring public record of search positions, AI-answer presence, citations and framing. Differences between questions, surfaces and named models help brands and agencies understand how a market is represented before deciding what needs investigation. The full context explains the observation system, the readings and their limits.
“Before producing more content, understand which names and sources appear in AI answers and what each represents.”
— The Observatory
The Observatory — official teaser
The Observatory · 0:22
Every market is a battle
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1995 happened once. It's happening again.
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Ten pages of results became three names
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Someone was chosen. It wasn't you.
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Now they ask AI first
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We weren't on its map
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The machine had already made its shortlist
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One real search query per card — who holds the first position on it across a week of repeated observation.
Organic surfaceLuxury Villa Rental · Thailand
“what is the best luxury villa in thailand”
Across 7 comparable scheduled runs (October 19–25, 2026) on Google desktop in Thailand, the query "what is the best luxury villa in thailand" produced two actors sharing a median position 1 — elegantresorts.co.uk and Thailand Retreats — each present in only 3 of 7 comparable runs.
Published Observed October 19–25, 2026
Organic surfacePrivate Aviation · Monaco
“private jet charter Monaco”
Across 7 comparable scheduled runs in the observation period (October 19–25, 2026), the-jet-collection.com holds the rank-1 median organic position on the query "private jet charter Monaco" in the Private Aviation Monaco / French Riviera market — present in 6 of 7 comparable runs.
Published Observed October 19–25, 2026
Organic surfaceLuxury Yacht Charter · Dubai / Abu Dhabi
“best company for yacht charter in Dubai Marina”
Across 7 comparable scheduled runs in the observation period October 19–25, 2026, clickandboat.com holds the median position 1 on the query "best company for yacht charter in Dubai Marina" (Organic Ranking — Top 5) in the Luxury Yachting UAE market.
Published Observed October 19–25, 2026
Organic surfaceLuxury Real Estate · London
“luxury real estate London”
Across 7 comparable scheduled runs in the observation period (October 19–25, 2026), londonluxproperty.com holds the median position 1 on the query "luxury real estate London" (Organic Ranking — Top 5) in the Luxury Real Estate Advisory London market.
Published Observed October 19–25, 2026
Organic surfaceLuxury Hospitality · St Barthélemy
“best luxury hotels St Barth”
Across 7 comparable scheduled runs in the observation period (October 19–25, 2026), cntraveler.com holds the first organic position on the query "best luxury hotels St Barth" in the Luxury Hospitality St Barth market, with a median best organic position on this query of position 1.
Published Observed October 19–25, 2026
Organic surfaceLuxury Real Estate · New York
“luxury real estate New York”
Across 7 comparable scheduled runs in the observation period (October 19–25, 2026), List Sothebys International Realty holds the first organic position on the query "luxury real estate New York" by median best organic position on this query, observed in 6 of 7 comparable runs (86%).
Published Observed October 19–25, 2026
Organic surfaceUHNW Concierge · St Barthélemy
“St Barth luxury concierge services”
Across 7 comparable scheduled runs in the observation period (October 19–25, 2026), allaboutstbarts.com holds the median position 1 on the query "St Barth luxury concierge services" (Organic Ranking — Top 5) for St Barthélemy — UHNW Concierge.
Published Observed October 19–25, 2026
Organic surfaceLuxury Hospitality · Paris
“meilleurs hotels de luxe a Paris”
Across 7 comparable scheduled runs in the observation period (October 19–25, 2026), lenarcisseblanc.com holds the median position 1 on the query "meilleurs hotels de luxe a Paris" for best organic position on this query in Luxury Hospitality Paris.
Published Observed October 19–25, 2026
Organic surfaceLuxury Villa Rental · Ibiza
“luxury villas Ibiza for rent”
Across a 7-run observation period (October 19–25, 2026) on the query "luxury villas Ibiza for rent" in the UHNW Villa Rental Ibiza market, domusnova.com and harissavillasibiza.com each hold a median best organic position of position 1.
Published Observed October 19–25, 2026
Organic surfaceLuxury Yacht Charter · Amalfi / Capri / Positano
“how to book a luxury yacht charter on the Amalfi Coast”
On the query "how to book a luxury yacht charter on the Amalfi Coast" (Organic Ranking — Top 5) in the Luxury Yachting Italy / Amalfi Coast market, amalfisails.it and YachtCharterFleet share a median of position 1 across the 7-run observation period (October 19–25, 2026), each appearing in 3 of 7 comparable runs (43%).
Published Observed October 19–25, 2026
Observed Oct 26 – Nov 1, 2026Luxury Villa Rental · Thailand
Observed October 26, 2026Luxury Real Estate · Singapore
Observed October 19–25, 2026Luxury Villa Rental · Thailand
Observed October 26, 2026Luxury Fashion · Seoul
Observed Oct 26 – Nov 1, 2026Luxury Hospitality · Dubai
Observed October 26, 2026Luxury Hospitality · Singapore
Observed October 26, 2026Luxury Fashion · Tokyo
Observed Oct 26 – Nov 1, 2026Branded Residences · Riyadh / Jeddah / NEOM
Observed October 26, 2026Branded Residences · Phuket
Observed October 19–25, 2026Luxury Yacht Charter · Dubai / Abu Dhabi
Observed October 26, 2026Luxury Fashion · Hong Kong
Observed Oct 26 – Nov 1, 2026UHNW Concierge · Singapore
Observed October 26, 2026Luxury Fashion · Hong Kong
Observed October 26, 2026Private Banking · Hong Kong
Observed Oct 26 – Nov 1, 2026Luxury Yacht Charter · Maldives / Seychelles
Observed October 26, 2026Luxury Hospitality · Dubai
Observed October 19–25, 2026Luxury Hospitality · St Barthélemy
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