— Ranking Top 10 · AI Overview —
Who controls Google's AI Overview for Luxury Yachting Thailand, Phuket / Koh Samui?
YachtCharterFleet holds the strongest AI opening share on the Luxury Yachting Thailand market across the 7-run window from September 14–20, 2026, recording 23.03% of all AI answer openings observed over the period.
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- Market
- Luxury Yachting Thailand
- Location
- Phuket / Koh Samui
- Observed period
- September 14–20, 2026
- Run type
- Period run · 7 comparable runs
- Queries
- 105 queries per run
- Search engine
- Device
- Desktop
- Source location
- Thailand
- Reading
- Ranking Top 10 · AI Overview
“On Thailand's luxury yachting AI opening-control rail, one domain holds the primacy slot while the rest of the top-10 panel contests the margin.”
Quick answer
YachtCharterFleet holds the strongest AI opening share on the Luxury Yachting Thailand market across the 7-run window from September 14–20, 2026, recording 23.03% of all AI answer openings observed over the period.
Key reading
Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · September 14–20, 2026
YachtCharterFleet holds the strongest AI opening share on this market across the 7-run comparable window, sitting well ahead of the next name on the panel. asiaglobalyachting.com records 10.59% and yacht-rental-phuket.com records 10.08%, forming a second tier that sits 12.44 and 12.94 percentage points behind YachtCharterFleet respectively. The top 3 actors together hold more than the remaining 7 combined. Below the top three, the panel flattens: the 9 sources behind YachtCharterFleet range from 10.59% down to 4.54%, and 8 of the 10 actors on the panel opened AI answers in all 7 comparable runs — yet the gap between cumulative opening volume at the top and the rest of the panel is pronounced.
Core metric
AIO opening control — top 10 · Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · September 14–20, 2026
Observed metric
AIO opening control — top 10
| Actor | Rank | AIO opening share | Presence |
|---|---|---|---|
| YachtCharterFleet | #1 | 23.03% AI opening share | opening in 7/7 runs |
| asiaglobalyachting.com | #2 | 10.59% AI opening share | opening in 7/7 runs |
| yacht-rental-phuket.com | #3 | 10.08% AI opening share | opening in 7/7 runs |
| Fraser Yachts | #4 | 6.72% AI opening share | opening in 7/7 runs |
| Blue Voyage Thailand | #5 | 6.05% AI opening share | opening in 7/7 runs |
| facebook.com | #6 | 5.71% AI opening share | opening in 7/7 runs |
| Faraway Yachting | #7 | 5.21% AI opening share | opening in 7/7 runs |
| charteranddreams.com | #8 | 5.04% AI opening share | opening in 6/7 runs |
| Burgess Yachts | #9 | 4.87% AI opening share | opening in 5/7 runs |
| youtube.com | #10 | 4.54% AI opening share | opening in 7/7 runs |
How the actors read on the surface
Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · September 14–20, 2026
YachtCharterFleet holds the rank-1 position on the AI opening-control rail in this period-wide ranking, at 23.03% of all observed openings across the 7-run window. It opened AI answers on 7 of 7 comparable runs, accumulating the highest opening volume on the panel by a wide margin — 18.49 percentage points above the rank-10 actor.
asiaglobalyachting.com records 10.59% AI opening share on this market, placing it at rank 2 in the period-wide panel. It sits 12.44 percentage points behind YachtCharterFleet on AI opening share on this market and opened AI answers on 7 of 7 comparable runs.
yacht-rental-phuket.com records 10.08% AI opening share on this market, narrowly trailing asiaglobalyachting.com. It sits 12.94 percentage points behind YachtCharterFleet on AI opening share on this market and opened AI answers on 7 of 7 comparable runs.
Fraser Yachts records 6.72% AI opening share on this market across the period. It sits 16.30 percentage points behind YachtCharterFleet on AI opening share on this market and opened AI answers on 7 of 7 comparable runs.
Blue Voyage Thailand records 6.05% AI opening share on this market. It sits 16.97 percentage points behind YachtCharterFleet on AI opening share on this market and opened AI answers on 7 of 7 comparable runs.
facebook.com is a social platform on this panel, recording 5.71% AI opening share on this market. It sits 17.31 percentage points behind YachtCharterFleet and opened AI answers on 7 of 7 comparable runs — the only general-purpose platform in the upper half of the governed panel.
Faraway Yachting records 5.21% AI opening share on this market across the period. It sits 17.82 percentage points behind YachtCharterFleet on AI opening share on this market and opened AI answers on 7 of 7 comparable runs.
charteranddreams.com records 5.04% AI opening share on this market. It opened AI answers on 6 of 7 comparable runs, making it one of the two actors on the panel with fewer than full presence across the window.
Burgess Yachts records 4.87% AI opening share on this market and opened AI answers on 5 of 7 comparable runs. It sits 18.15 percentage points behind YachtCharterFleet on AI opening share on this market — the widest gap among the governed top 10 after youtube.com.
youtube.com is a social platform at the bottom of the governed panel, recording 4.54% AI opening share on this market. It sits 18.49 percentage points behind YachtCharterFleet on AI opening share on this market yet opened AI answers on 7 of 7 comparable runs.
Pattern on the observed surface
Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · September 14–20, 2026
The panel is top-heavy
The panel is top-heavy: the top 3 actors together hold more than the remaining 7 combined. YachtCharterFleet's 23.03% share creates a clear separation from a tightly packed trailing group. The 9 sources behind YachtCharterFleet range from 10.59% down to 4.54%, and the 9 sources behind YachtCharterFleet sit between 12.44 and 18.49 percentage points behind it. Two general-purpose platforms — facebook.com and youtube.com — appear alongside niche domains, but neither platform reaches the upper tier. 8 of the 10 actors on the panel opened AI answers in all 7 comparable runs; 2 opened AI answers in fewer runs, suggesting that most of the panel carried opening signal across the full window even as cumulative volume concentrated at the top.
Why this reading matters
Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · September 14–20, 2026
YachtCharterFleet's rank-1 position on this AI opening-control rail is built on cumulative volume across the full 7-run window, yet the spread between rank 2 and rank 10 — from 10.59% to 4.54% — is narrower than the gap between YachtCharterFleet and rank 2 alone. The surface reads as one clear front-runner followed by a contested, compressed field where small shifts in opening volume could rearrange the order behind the leader.
Market implication
Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · September 14–20, 2026
The concentration of AI opening share at the top of this panel signals that when Google's AI Overview answers luxury yachting queries in Thailand, it reaches for YachtCharterFleet first more often than for any other source on the observed surface across this 7-run window. For any actor monitoring AI visibility on this market, the observation reframes the question: the contest is not for the primacy slot itself — which YachtCharterFleet holds by a wide margin — but for the second-tier positions where the gap between actors is narrow and the opening-control surface remains contested.
Read within the scope and limitations of this card.
Observatory Reading — Citable Proof Capsule
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- Scope:
- Luxury Yachting Thailand · Phuket / Koh Samui
- Surface:
- AI Overview · Google · Desktop
- Observed:
- September 14–20, 2026
- Published:
- September 22, 2026
Method: How readings are scoped · Run metadata · Source protocol · Corrections and right of reply
Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking.
Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date. Terms · Citation guide
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The complete citation record · revision 7decd7cd3951b19f
Who controls Google's AI Overview for Luxury Yachting Thailand, Phuket / Koh Samui? Source: https://theobservatory.io/articles/luxury-yacht-charter-phuket-koh-samui-ai-overview-control-september-14-20-2026 Scope: Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · Google · Desktop Family: Ranking Top 10 Observed: September 14–20, 2026 (2026-09-14/2026-09-20) Published: September 22, 2026 Method — How readings are scoped: https://theobservatory.io/method#standards Method — Run metadata: https://theobservatory.io/method/panel#run-metadata Method — Source protocol: https://theobservatory.io/method#source-protocol Method — Corrections and right of reply: https://theobservatory.io/method#corrections Public table: https://theobservatory.io/articles/luxury-yacht-charter-phuket-koh-samui-ai-overview-control-september-14-20-2026/data.csv Citation text: https://theobservatory.io/articles/luxury-yacht-charter-phuket-koh-samui-ai-overview-control-september-14-20-2026/citation.txt Reuse terms: https://theobservatory.io/terms YachtCharterFleet holds the strongest AI opening share on the Luxury Yachting Thailand market across the 7-run window from September 14–20, 2026, recording 23.03% of all AI answer openings observed over the period. Key facts: • YachtCharterFleet: 23% AI opening share · opening in 7/7 runs • asiaglobalyachting.com: 11% AI opening share · opening in 7/7 runs • yacht-rental-phuket.com: 10% AI opening share · opening in 7/7 runs Published table — AIO opening control — top 10 (September 14–20, 2026 · 105 queries per run · 7 comparable runs): Rank · Actor · AIO opening control 1. YachtCharterFleet — 23.03% AI opening share · opening in 7/7 runs — #1 2. asiaglobalyachting.com — 10.59% AI opening share · opening in 7/7 runs — #2 3. yacht-rental-phuket.com — 10.08% AI opening share · opening in 7/7 runs — #3 4. Fraser Yachts — 6.72% AI opening share · opening in 7/7 runs — #4 5. Blue Voyage Thailand — 6.05% AI opening share · opening in 7/7 runs — #5 6. facebook.com — 5.71% AI opening share · opening in 7/7 runs — #6 7. Faraway Yachting — 5.21% AI opening share · opening in 7/7 runs — #7 8. charteranddreams.com — 5.04% AI opening share · opening in 6/7 runs — #8 9. Burgess Yachts — 4.87% AI opening share · opening in 5/7 runs — #9 10. youtube.com — 4.54% AI opening share · opening in 7/7 runs — #10 Reading basis: This card observes the AI Overview opening-control rail for Luxury Yachting Thailand in Thailand on Google desktop across 7 comparable scheduled runs in the observation period September 14–20, 2026. The panel ranks the top-10 actors by cumulative AI opening share aggregated from 105 observed queries. Per-actor values represent the sum of each actor's opening appearances over all 7 runs divided by one period-wide denominator. AI Overview opening-control evidence was available on 7 of 7 runs. AI Overview opening behavior is inherently volatile across queries, models, and dates. Limitations and non-claims: — Observes the observed AI answer surface only; within a defined scope and window. — A period aggregate (7 comparable runs) — not a claim about bookings, revenue, or market share. — Scoped to Luxury Yachting Thailand Phuket / Koh Samui, September 2026; not generalisable beyond this market and window. — The Observatory · Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · Google · Desktop · September 14–20, 2026 Based on governed AAI Kernel evidence. Capture identifier: pr_1789878015690_xzh0t4. Cite freely with attribution. Published by The Observatory. Source footnote: Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims. Attribution: Published by The Observatory · Based on an AAI Kernel capture · governed by The Observatory editorial system Cite: According to The Observatory (September 22, 2026), Who controls Google's AI Overview for Luxury Yachting Thailand, Phuket / Koh Samui?. https://theobservatory.io/articles/luxury-yacht-charter-phuket-koh-samui-ai-overview-control-september-14-20-2026 This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset. Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking. Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date. Revision: 7decd7cd3951b19f
This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset.
— The Observatory · Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · Google · Desktop · September 14–20, 2026
Based on governed AAI Kernel evidence. Capture identifier pr_1789878015690_xzh0t4. Cite freely with attribution. Published by The Observatory.
FAQ
- What does 'AI opening share' measure?
- AI opening share captures how often a given source is cited at the very opening of an AI Overview answer — the first source the AI reaches for when constructing its response. It is not the same as general citation share (which counts all citations anywhere in the AI answer) and it is not an organic search ranking.
- Does this card prove a longer-term trend?
- No. This observation covers 7 comparable scheduled runs in an observation period from September 14–20, 2026. It does not establish a longer-term trend. AI Overview opening behavior is volatile across queries, models, and dates; future windows may produce different results.
- How were the period values calculated?
- Each actor's AI opening share is the sum of its opening appearances across all 7 comparable runs, divided by a single period-wide denominator. The panel is ranked by cumulative opening volume over the period, not by an average of daily values. AI Overview opening-control evidence was available on 7 of 7 runs in the comparable window.
Scope and limitations
Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · September 14–20, 2026 · what this card does not claim
- Observes the observed AI answer surface only; within a defined scope and window.
- A period aggregate (7 comparable runs) — not a claim about bookings, revenue, or market share.
- Scoped to Luxury Yachting Thailand Phuket / Koh Samui, September 2026; not generalisable beyond this market and window.
Method & source
This card observes the AI Overview opening-control rail for Luxury Yachting Thailand in Thailand on Google desktop across 7 comparable scheduled runs in the observation period September 14–20, 2026. The panel ranks the top-10 actors by cumulative AI opening share aggregated from 105 observed queries. Per-actor values represent the sum of each actor's opening appearances over all 7 runs divided by one period-wide denominator. AI Overview opening-control evidence was available on 7 of 7 runs. AI Overview opening behavior is inherently volatile across queries, models, and dates.
The complete methodology — scope, panels, run conditions and corrections — is set out on the Method page.
Source protocol · How readings are scoped · Run metadata · Corrections
Period observation across 7 comparable scheduled runs (September 14–20, 2026). AI Overview opening-control evidence available on 7 of 7 runs. This observation does not establish a longer-term trend. No claim about general citation share or organic visibility.
A capture from AAI Kernel’s governed intelligence — published by The Observatory. One reading of many; the publication date is distinct from the observed window shown above.Published 2026-09-22 · Governed capture ID · pr_1789878015690_xzh0t4
Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.
Right of replyNamed in this reading? Submit a correction or a response.
Send the reading link and your proposed correction or statement to right-of-reply@theobservatory.io. We review attribution, relevance and legal concerns before publication. Our correction and reply process explains what happens next.
Governed measurements and verbatim quotations from observed AI models are distinct from The Observatory’s editorial interpretations. Original model statements are preserved as observed, including any inaccuracies they may contain. Learn more about our verification and editorial standards
Submit a statement → right-of-reply@theobservatory.ioHow we read this
Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.
Method & SourceContinue the reading
The Luxury Yachting Thailand room places this AI Overview Ranking — Top 10 reading alongside the market’s other published observations.
For the same observation window, September 14–20, 2026, Luxury Yachting Thailand is also read in the AI Citation Ranking — Top 5 table, the Organic Ranking — Top 5 table and the Query Spotlight table; each keeps its own reading basis.
The Amalfi / Capri / Positano reading and Athens / Mykonos / Santorini / Corfu reading examine the same AI Overview Ranking — Top 10 for September 14–20, 2026; compare the stated reading bases before drawing a cross-market conclusion.
