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Ranking Top 10 · AI Overview

Who controls Google's AI Overview for Luxury Yachting Thailand, Phuket / Koh Samui?

YachtCharterFleet holds the strongest AI opening share on this market across the 7-run window from June 29 – July 5, 2026, at 20.17%.

By The Observatory DeskPublished Observed   TheObservatory.io
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Yacht salon: honey-toned wood throughout, cream armchairs flanking live-edge table, panoramic windows with water views and golden sunburst.
AI-generated illustration · The Observatory
Governed readingMeasured by AAI Kernel · published by The ObservatoryCapture pr_1791402696719_poqp6s
Market
Luxury Yachting Thailand
Location
Phuket / Koh Samui
Observed period
Jun 29 – Jul 5, 2026
Run type
Period run · 7 comparable runs
Queries
105 queries per run
Search engine
Google
Device
Desktop
Source location
Thailand
Reading
Ranking Top 10 · AI Overview
“Thailand's luxury yachting AI opening-control surface is contested — ten sources visible, none pulling away.”

Quick answer

The top-10 panel is drawn from 105 observed queries on Google desktop in Thailand.

Key reading

Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · Jun 29 – Jul 5, 2026

YachtCharterFleet holds the strongest AI opening share on this market in this card scope, at 20.17%, but the surface behind it is competitive and distributed. The 9 sources behind YachtCharterFleet range from 13.95% down to 2.15%, and the top 3 actors together hold more than the remaining 7 combined. asiaglobalyachting.com sits 6.22 percentage points behind YachtCharterFleet on AI opening share on this market, while youtube.com — a platform rather than a specialist domain — records 11.37%. The panel's structure across this 7-run window shows meaningful visibility spread across the governed top-10, with no actor pulling away decisively enough to claim established authority on this AI Overview opening-control surface.

Core metric

AIO opening control — top 10 · Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · Jun 29 – Jul 5, 2026

Observed metric

AIO opening control — top 10

Jun 29 – Jul 5, 2026105 queries per run7 comparable runs
AIO opening control — top 10 · Luxury Yachting Thailand · Phuket / Koh Samui · Jun 29 – Jul 5, 2026 · 7 comparable runs · AI Overview · 10 ranked rows
ActorRankAIO opening sharePresence
YachtCharterFleet#120.17% AI opening shareopening in 7/7 runs
asiaglobalyachting.com#213.95% AI opening shareopening in 7/7 runs
youtube.com#311.37% AI opening shareopening in 7/7 runs
yacht-rental-phuket.com#411.16% AI opening shareopening in 7/7 runs
Blue Voyage Thailand#59.66% AI opening shareopening in 7/7 runs
Faraway Yachting#65.58% AI opening shareopening in 7/7 runs
Simpson Yacht Charter / Simpson Marine#75.15% AI opening shareopening in 7/7 runs
Burgess Yachts#83.86% AI opening shareopening in 7/7 runs
private-yacht.com#93.22% AI opening shareopening in 6/7 runs
Fraser Yachts#102.15% AI opening shareopening in 5/7 runs
How to read this tableThese three measures describe how prominently actors appear at the beginning of Google's AI Overview answers. Each should be read separately.Rank — The actor's position based on its total number of recorded opening appearances during the period.AIO opening share — The actor's percentage of recorded openings among the sources included in the measurement.Presence — The number of comparable daily observations in which the actor appeared at least once in an AI Overview opening.For a full explanation of how these rankings are calculated, see Method & Standards.Reading basis. This card observes the AI Overview opening-control rail for Luxury Yachting Thailand in Thailand on Google desktop across 7 comparable scheduled runs in the observation period June 29 – July 5, 2026. The panel ranks the top-10 actors by cumulative AI opening volume over the period, aggregated from 105 observed queries per run. Per-actor AI opening share uses one single period-wide denominator. AI Overview opening-control evidence was available on 7 of 7 runs. The primary metric is AI opening share on this market.Read with how readings are scoped and run metadata · what this card does not claim.Produced using AI and automated checks. See methodology.

How the actors read on the surface

Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · Jun 29 – Jul 5, 2026

YachtCharterFleet

YachtCharterFleet holds the strongest AI opening share on this market in this card scope, at 20.17%. It opened AI answers on 7 of 7 comparable runs, accumulating the highest opening volume on the panel across the June 29 – July 5, 2026 window.

asiaglobalyachting.com

asiaglobalyachting.com records 13.95% AI opening share on this market and sits 6.22 percentage points behind YachtCharterFleet. It opened AI answers on 7 of 7 comparable runs, placing it as the second-ranked source on the period-wide opening-control rail.

youtube.com

youtube.com records 11.37% AI opening share on this market, sitting 8.80 percentage points behind YachtCharterFleet. As a platform rather than specialist operator, its presence at rank 3 on the opening-control rail — with AI answers opened on 7 of 7 comparable runs — signals that AI Overviews reach for general-purpose platforms alongside niche domains when answering luxury yachting queries in Thailand.

yacht-rental-phuket.com

yacht-rental-phuket.com records 11.16% AI opening share on this market, sitting 9.01 percentage points behind YachtCharterFleet. It opened AI answers on 7 of 7 comparable runs, holding a position closely grouped with youtube.com on the period-wide ranking.

Blue Voyage Thailand

Blue Voyage Thailand records 9.66% AI opening share on this market and sits 10.52 percentage points behind YachtCharterFleet. It opened AI answers on 7 of 7 comparable runs, occupying the fifth position on the period-wide opening-control panel.

Faraway Yachting

Faraway Yachting records 5.58% AI opening share on this market, sitting 14.59 percentage points behind YachtCharterFleet. It opened AI answers on 7 of 7 comparable runs, placing it in the lower portion of the governed panel by cumulative opening volume.

Simpson Yacht Charter / Simpson Marine

Simpson Yacht Charter / Simpson Marine records 5.15% AI opening share on this market and sits 15.02 percentage points behind YachtCharterFleet. It opened AI answers on 7 of 7 comparable runs, holding the seventh position on the period-wide ranking.

Burgess Yachts

Burgess Yachts records 3.86% AI opening share on this market, sitting 16.31 percentage points behind YachtCharterFleet. It opened AI answers on 7 of 7 comparable runs, placing it in the bottom half of the governed panel.

private-yacht.com

private-yacht.com records 3.22% AI opening share on this market and sits 16.95 percentage points behind YachtCharterFleet. It opened AI answers on 6 of 7 comparable runs.

Fraser Yachts

Fraser Yachts records 2.15% AI opening share on this market, sitting 18.03 percentage points behind YachtCharterFleet at the bottom of the governed panel. It opened AI answers on 5 of 7 comparable runs, the lowest presence frequency on the panel.

Pattern on the observed surface

Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · Jun 29 – Jul 5, 2026

The opening-control rail for Luxury Yachting Thailand is top

The opening-control rail for Luxury Yachting Thailand is top-weighted but not concentrated around a single source. The top 3 actors together hold more than the remaining 7 combined, yet the 9 sources behind YachtCharterFleet range from 13.95% down to 2.15% — a graduated descent rather than a sharp cliff. The panel mixes niche domains with a general-purpose platform (youtube.com at rank 3), and 8 of the 10 actors on the panel opened AI answers in all 7 comparable runs while 2 opened AI answers in fewer runs. The surface is competitive and distributed across the governed top-10, with no actor pulling away decisively enough to claim established authority on this AI Overview opening-control surface in this observation window.

Why this reading matters

Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · Jun 29 – Jul 5, 2026

YachtCharterFleet holds the rank-1 position on this AI opening-control rail, yet the gap between the rank-1 and rank-2 actors is 6.22 percentage points. The presence of youtube.com as a general-purpose platform at rank 3, ahead of several focused sources, suggests that AI Overviews for luxury yachting queries in Thailand draw from a structurally mixed source pool on this observed surface.

Market implication

Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · Jun 29 – Jul 5, 2026

The Luxury Yachting Thailand AI Overview opening-control surface, as observed across this 7-run window, is distributed and competitive. The governed top-10 panel shows meaningful visibility spread across niche domains and a general-purpose platform, with no actor pulling away decisively enough to claim established authority on this surface. For any operator monitoring AI opening behavior in this market, the observation signals that the primacy slot is contested and that cumulative opening volume is shared across a broad set of sources rather than concentrated in one.

Read within the scope and limitations of this card.

Observatory Reading — Citable Proof Capsule

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Scope:
Luxury Yachting Thailand · Phuket / Koh Samui
Surface:
AI Overview · Google · Desktop
Observed:
Jun 29 – Jul 5, 2026
Published:
July 7, 2026

Method: How readings are scoped · Run metadata · Source protocol · Corrections and right of reply

Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking.

Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date. Terms · Citation guide

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The complete citation record · revision 764133fd1160c2a3
Who controls Google's AI Overview for Luxury Yachting Thailand, Phuket / Koh Samui?

Source: https://theobservatory.io/articles/luxury-yacht-charter-phuket-koh-samui-ai-overview-control-june-29-to-july-5-2026
Scope: Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · Google · Desktop
Family: Ranking Top 10
Observed: Jun 29 – Jul 5, 2026 (2026-06-29/2026-07-05)
Published: July 7, 2026
Method — How readings are scoped: https://theobservatory.io/method#standards
Method — Run metadata: https://theobservatory.io/method/panel#run-metadata
Method — Source protocol: https://theobservatory.io/method#source-protocol
Method — Corrections and right of reply: https://theobservatory.io/method#corrections
Public table: https://theobservatory.io/articles/luxury-yacht-charter-phuket-koh-samui-ai-overview-control-june-29-to-july-5-2026/data.csv
Citation text: https://theobservatory.io/articles/luxury-yacht-charter-phuket-koh-samui-ai-overview-control-june-29-to-july-5-2026/citation.txt
Reuse terms: https://theobservatory.io/terms

YachtCharterFleet holds the strongest AI opening share on this market across the 7-run window from June 29 – July 5, 2026, at 20.17%.

Key facts:
• YachtCharterFleet: 20% AI opening share · opening in 7/7 runs
• asiaglobalyachting.com: 14% AI opening share · opening in 7/7 runs
• youtube.com: 11% AI opening share · opening in 7/7 runs

Published table — AIO opening control — top 10 (Jun 29 – Jul 5, 2026 · 105 queries per run · 7 comparable runs): Rank · Actor · AIO opening control
1. YachtCharterFleet — 20.17% AI opening share · opening in 7/7 runs — #1
2. asiaglobalyachting.com — 13.95% AI opening share · opening in 7/7 runs — #2
3. youtube.com — 11.37% AI opening share · opening in 7/7 runs — #3
4. yacht-rental-phuket.com — 11.16% AI opening share · opening in 7/7 runs — #4
5. Blue Voyage Thailand — 9.66% AI opening share · opening in 7/7 runs — #5
6. Faraway Yachting — 5.58% AI opening share · opening in 7/7 runs — #6
7. Simpson Yacht Charter / Simpson Marine — 5.15% AI opening share · opening in 7/7 runs — #7
8. Burgess Yachts — 3.86% AI opening share · opening in 7/7 runs — #8
9. private-yacht.com — 3.22% AI opening share · opening in 6/7 runs — #9
10. Fraser Yachts — 2.15% AI opening share · opening in 5/7 runs — #10

Reading basis: This card observes the AI Overview opening-control rail for Luxury Yachting Thailand in Thailand on Google desktop across 7 comparable scheduled runs in the observation period June 29 – July 5, 2026. The panel ranks the top-10 actors by cumulative AI opening volume over the period, aggregated from 105 observed queries per run. Per-actor AI opening share uses one single period-wide denominator. AI Overview opening-control evidence was available on 7 of 7 runs. The primary metric is AI opening share on this market.

Limitations and non-claims:
— Observes the observed AI answer surface only; within a defined scope and window.
— A period aggregate (7 comparable runs) — not a claim about bookings, revenue, or market share.
— Scoped to Luxury Yachting Thailand Phuket / Koh Samui, July 2026; not generalisable beyond this market and window.

— The Observatory · Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · Google · Desktop · Jun 29 – Jul 5, 2026
Based on governed AAI Kernel evidence. Capture identifier: pr_1791402696719_poqp6s. Cite freely with attribution. Published by The Observatory.
Source footnote: Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.
Attribution: Published by The Observatory · Based on an AAI Kernel capture · governed by The Observatory editorial system
Cite: According to The Observatory (July 7, 2026), Who controls Google's AI Overview for Luxury Yachting Thailand, Phuket / Koh Samui?. https://theobservatory.io/articles/luxury-yacht-charter-phuket-koh-samui-ai-overview-control-june-29-to-july-5-2026

This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset.
Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking.
Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.
Revision: 764133fd1160c2a3

This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset.

The Observatory — attested

— The Observatory · Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · Google · Desktop · Jun 29 – Jul 5, 2026

Based on governed AAI Kernel evidence. Capture identifier pr_1791402696719_poqp6s. Cite freely with attribution. Published by The Observatory.

FAQ

What does 'AI opening share on this market' measure?
It measures which source AI Overviews reach for first when answering a query — the opening slot of the AI-generated answer. This card reads only the opening-control rail, not general citation share and not organic search visibility.
Does this card prove a longer-term trend or business-market position?
This observation does not establish a longer-term trend. It reads a 7-run window (June 29 – July 5, 2026) on Google desktop in Thailand. AI Overview opening behavior is volatile across queries, models, and dates. The card does not measure general citation share, organic visibility, or real-world business standing.
Why do some actors show fewer than 7 of 7 comparable runs?
private-yacht.com opened AI answers on 6 of 7 comparable runs and Fraser Yachts on 5 of 7 comparable runs. Their cumulative opening volume — and therefore their period-wide ranking — reflects only the runs in which they carried signal. AI Overview opening behavior can vary from run to run.

Scope and limitations

Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · Jun 29 – Jul 5, 2026 · what this card does not claim

  • Observes the observed AI answer surface only; within a defined scope and window.
  • A period aggregate (7 comparable runs) — not a claim about bookings, revenue, or market share.
  • Scoped to Luxury Yachting Thailand Phuket / Koh Samui, July 2026; not generalisable beyond this market and window.

Method & source

This card observes the AI Overview opening-control rail for Luxury Yachting Thailand in Thailand on Google desktop across 7 comparable scheduled runs in the observation period June 29 – July 5, 2026. The panel ranks the top-10 actors by cumulative AI opening volume over the period, aggregated from 105 observed queries per run. Per-actor AI opening share uses one single period-wide denominator. AI Overview opening-control evidence was available on 7 of 7 runs. The primary metric is AI opening share on this market.

The complete methodology — scope, panels, run conditions and corrections — is set out on the Method page.

Source protocol · How readings are scoped · Run metadata · Corrections

Period observation across 7 comparable scheduled runs (June 29 – July 5, 2026). AI Overview opening-control evidence available on 7 of 7 runs. This observation does not establish a longer-term trend. No claim about general citation share or organic visibility.

A capture from AAI Kernel’s governed intelligence — published by The Observatory. One reading of many; the publication date is distinct from the observed window shown above.Published 2026-07-07 · Governed capture ID · pr_1791402696719_poqp6s

Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.

Right of replyNamed in this reading? Submit a correction or a response.

Send the reading link and your proposed correction or statement to right-of-reply@theobservatory.io. We review attribution, relevance and legal concerns before publication. Our correction and reply process explains what happens next.

Governed measurements and verbatim quotations from observed AI models are distinct from The Observatory’s editorial interpretations. Original model statements are preserved as observed, including any inaccuracies they may contain. Learn more about our verification and editorial standards

Submit a statement → right-of-reply@theobservatory.io

How we read this

Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.

Method & Source

Continue the reading

The Luxury Yachting Thailand room places this AI Overview Ranking — Top 10 reading alongside the market’s other published observations.

For the same observation window, Jun 29 – Jul 5, 2026, Luxury Yachting Thailand is also read in the AI Citation Ranking — Top 5 table, the Organic Ranking — Top 5 table and the Query Spotlight table; each keeps its own reading basis.

The Amalfi / Capri / Positano reading and Athens / Mykonos / Santorini / Corfu reading examine the same AI Overview Ranking — Top 10 for Jun 29 – Jul 5, 2026; compare the stated reading bases before drawing a cross-market conclusion.

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