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Ranking Top 10 · AI Overview

Who controls Google's AI Overview for Luxury Yachting Thailand, Phuket / Koh Samui?

YachtCharterFleet holds the strongest AI opening share on this market in the period-wide ranking, at 19.72%, observed across 7 comparable scheduled runs from July 6–12, 2026 on Google desktop in Thailand.

By The Observatory DeskPublished Observed   TheObservatory.io
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Person in champagne satin slip dress and gold-pearl necklace at a teak-decked superyacht railing, face silhouetted by low sun.
AI-generated illustration · The Observatory
Governed readingMeasured by AAI Kernel · published by The ObservatoryCapture pr_1791401532897_mrttsb
Market
Luxury Yachting Thailand
Location
Phuket / Koh Samui
Observed period
July 6–12, 2026
Run type
Period run · 7 comparable runs
Queries
105 queries per run
Search engine
Google
Device
Desktop
Source location
Thailand
Reading
Ranking Top 10 · AI Overview
“On the Luxury Yachting Thailand AI opening-control rail, the top-10 panel remains contested across the 7-run window.”

Quick answer

YachtCharterFleet holds the strongest AI opening share on this market in the period-wide ranking, at 19.72%, observed across 7 comparable scheduled runs from July 6–12, 2026 on Google desktop in Thailand.

Key reading

Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · July 6–12, 2026

YachtCharterFleet holds the strongest AI opening share on this market in the period-wide ranking, at 19.72%, accumulated across the 7-run window from July 6–12, 2026. asiaglobalyachting.com sits 6.77 percentage points behind YachtCharterFleet on AI opening share on this market, recording 12.95%, while Blue Voyage Thailand records 10.16% — the top 3 actors together hold more than the remaining 7 combined. The 9 sources behind YachtCharterFleet range from 12.95% down to 3.39%, a spread of 16.33 percentage points between the rank-1 and rank-10 positions. The surface is contested rather than locked: no single name has converted its opening presence into a breakaway position that would separate it from the rest of the field across this observation window.

Core metric

AIO opening control — top 10 · Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · July 6–12, 2026

Observed metric

AIO opening control — top 10

July 6–12, 2026105 queries per run7 comparable runs
AIO opening control — top 10 · Luxury Yachting Thailand · Phuket / Koh Samui · July 6–12, 2026 · 7 comparable runs · AI Overview · 10 ranked rows
ActorRankAIO opening sharePresence
YachtCharterFleet#119.72% AI opening shareopening in 7/7 runs
asiaglobalyachting.com#212.95% AI opening shareopening in 7/7 runs
Blue Voyage Thailand#310.16% AI opening shareopening in 7/7 runs
yacht-rental-phuket.com#49.16% AI opening shareopening in 7/7 runs
youtube.com#58.17% AI opening shareopening in 7/7 runs
Faraway Yachting#66.57% AI opening shareopening in 7/7 runs
Burgess Yachts#75.98% AI opening shareopening in 6/7 runs
Simpson Yacht Charter / Simpson Marine#84.58% AI opening shareopening in 7/7 runs
Phuket Yacht Charters#93.98% AI opening shareopening in 7/7 runs
boatinternational.com#103.39% AI opening shareopening in 5/7 runs
How to read this tableThese three measures describe how prominently actors appear at the beginning of Google's AI Overview answers. Each should be read separately.Rank — The actor's position based on its total number of recorded opening appearances during the period.AIO opening share — The actor's percentage of recorded openings among the sources included in the measurement.Presence — The number of comparable daily observations in which the actor appeared at least once in an AI Overview opening.For a full explanation of how these rankings are calculated, see Method & Standards.Reading basis. This card observes the AI Overview opening-control rail for Luxury Yachting Thailand in Thailand on Google desktop across 7 comparable scheduled runs in the observation period July 6–12, 2026. The panel ranks the top-10 actors by cumulative AI opening share on this market, aggregated from 105 observed queries. Per-actor metric values are the sum of each actor's openings across all comparable runs divided by one single period-wide denominator. AI Overview opening-control evidence was available on 7 of 7 runs in the comparable window.Read with how readings are scoped and run metadata · what this card does not claim.Produced using AI and automated checks. See methodology.

How the actors read on the surface

Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · July 6–12, 2026

YachtCharterFleet

YachtCharterFleet holds the strongest AI opening share on this market in the period-wide ranking, at 19.72%. It opened AI answers on 7 of 7 comparable runs, accumulating the highest opening volume across the window.

asiaglobalyachting.com

asiaglobalyachting.com records 12.95% AI opening share on this market and sits 6.77 percentage points behind YachtCharterFleet. It opened AI answers on 7 of 7 comparable runs, holding the second-ranked cumulative opening volume over the period.

Blue Voyage Thailand

Blue Voyage Thailand records 10.16% AI opening share on this market, sitting 9.56 percentage points behind YachtCharterFleet. It opened AI answers on 7 of 7 comparable runs, occupying the third position in the period-wide ranking.

yacht-rental-phuket.com

yacht-rental-phuket.com records 9.16% AI opening share on this market and sits 10.56 percentage points behind YachtCharterFleet. It opened AI answers on 7 of 7 comparable runs.

youtube.com

youtube.com records 8.17% AI opening share on this market, the only platform on the governed panel. As a general-purpose platform, it sits 11.55 percentage points behind YachtCharterFleet and opened AI answers on 7 of 7 comparable runs.

Faraway Yachting

Faraway Yachting records 6.57% AI opening share on this market and sits 13.15 percentage points behind YachtCharterFleet. It opened AI answers on 7 of 7 comparable runs.

Burgess Yachts

Burgess Yachts records 5.98% AI opening share on this market and sits 13.75 percentage points behind YachtCharterFleet. It opened AI answers on 6 of 7 comparable runs, one of the two actors on the panel with fewer than full-window presence.

Simpson Yacht Charter / Simpson Marine

Simpson Yacht Charter / Simpson Marine records 4.58% AI opening share on this market and sits 15.14 percentage points behind YachtCharterFleet. It opened AI answers on 7 of 7 comparable runs.

Phuket Yacht Charters

Phuket Yacht Charters records 3.98% AI opening share on this market and sits 15.74 percentage points behind YachtCharterFleet. It opened AI answers on 7 of 7 comparable runs.

boatinternational.com

boatinternational.com records 3.39% AI opening share on this market, the lowest on the governed panel, and sits 16.33 percentage points behind YachtCharterFleet. It opened AI answers on 5 of 7 comparable runs, the lowest presence frequency on the panel.

Pattern on the observed surface

Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · July 6–12, 2026

The panel is top-loaded but not dominated

The panel is top-loaded but not dominated. The top 3 actors together hold more than the remaining 7 combined, yet the rank-1 share itself sits at 19.72% — a plurality, not a majority. The 9 sources behind YachtCharterFleet range from 12.95% down to 3.39%, producing a long, graduated tail rather than a sharp cliff. 8 of the 10 actors on the panel opened AI answers in all 7 comparable runs; 2 opened AI answers in fewer runs. youtube.com is the only general-purpose platform on the panel; the remaining nine are focused sources. The surface is shaped by niche domains rather than aggregator or social platforms.

Why this reading matters

Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · July 6–12, 2026

YachtCharterFleet holds the rank-1 position on this AI opening-control rail in the period-wide ranking, yet its 19.72% share means that for every query where it opens the AI answer, there are roughly four where a different source is chosen first. The opening-control surface for Luxury Yachting Thailand is structurally contested: the spread of 16.33 percentage points between rank 1 and rank 10 coexists with a field where most actors appeared in every comparable run, signaling a surface where AI draws from a broad set of sources rather than defaulting to one.

Market implication

Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · July 6–12, 2026

This observation signals that the AI Overview opening-control surface for Luxury Yachting Thailand remains open to competition across the July 6–12, 2026 window. 8 of the 10 actors on the panel opened AI answers in all 7 comparable runs; 2 opened AI answers in fewer runs. For any actor monitoring its AI opening visibility, the governed panel shows that cumulative opening volume is distributed across focused sources, with only one general-purpose platform present, suggesting that the AI surface for this market currently favors domain-specific content at the opening slot.

Read within the scope and limitations of this card.

Observatory Reading — Citable Proof Capsule

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Scope:
Luxury Yachting Thailand · Phuket / Koh Samui
Surface:
AI Overview · Google · Desktop
Observed:
July 6–12, 2026
Published:
July 14, 2026

Method: How readings are scoped · Run metadata · Source protocol · Corrections and right of reply

Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking.

Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date. Terms · Citation guide

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The complete citation record · revision b2fd5600776a84cc
Who controls Google's AI Overview for Luxury Yachting Thailand, Phuket / Koh Samui?

Source: https://theobservatory.io/articles/luxury-yacht-charter-phuket-koh-samui-ai-overview-control-july-6-12-2026
Scope: Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · Google · Desktop
Family: Ranking Top 10
Observed: July 6–12, 2026 (2026-07-06/2026-07-12)
Published: July 14, 2026
Method — How readings are scoped: https://theobservatory.io/method#standards
Method — Run metadata: https://theobservatory.io/method/panel#run-metadata
Method — Source protocol: https://theobservatory.io/method#source-protocol
Method — Corrections and right of reply: https://theobservatory.io/method#corrections
Public table: https://theobservatory.io/articles/luxury-yacht-charter-phuket-koh-samui-ai-overview-control-july-6-12-2026/data.csv
Citation text: https://theobservatory.io/articles/luxury-yacht-charter-phuket-koh-samui-ai-overview-control-july-6-12-2026/citation.txt
Reuse terms: https://theobservatory.io/terms

YachtCharterFleet holds the strongest AI opening share on this market in the period-wide ranking, at 19.72%, observed across 7 comparable scheduled runs from July 6–12, 2026 on Google desktop in Thailand.

Key facts:
• YachtCharterFleet: 20% AI opening share · opening in 7/7 runs
• asiaglobalyachting.com: 13% AI opening share · opening in 7/7 runs
• Blue Voyage Thailand: 10% AI opening share · opening in 7/7 runs

Published table — AIO opening control — top 10 (July 6–12, 2026 · 105 queries per run · 7 comparable runs): Rank · Actor · AIO opening control
1. YachtCharterFleet — 19.72% AI opening share · opening in 7/7 runs — #1
2. asiaglobalyachting.com — 12.95% AI opening share · opening in 7/7 runs — #2
3. Blue Voyage Thailand — 10.16% AI opening share · opening in 7/7 runs — #3
4. yacht-rental-phuket.com — 9.16% AI opening share · opening in 7/7 runs — #4
5. youtube.com — 8.17% AI opening share · opening in 7/7 runs — #5
6. Faraway Yachting — 6.57% AI opening share · opening in 7/7 runs — #6
7. Burgess Yachts — 5.98% AI opening share · opening in 6/7 runs — #7
8. Simpson Yacht Charter / Simpson Marine — 4.58% AI opening share · opening in 7/7 runs — #8
9. Phuket Yacht Charters — 3.98% AI opening share · opening in 7/7 runs — #9
10. boatinternational.com — 3.39% AI opening share · opening in 5/7 runs — #10

Reading basis: This card observes the AI Overview opening-control rail for Luxury Yachting Thailand in Thailand on Google desktop across 7 comparable scheduled runs in the observation period July 6–12, 2026. The panel ranks the top-10 actors by cumulative AI opening share on this market, aggregated from 105 observed queries. Per-actor metric values are the sum of each actor's openings across all comparable runs divided by one single period-wide denominator. AI Overview opening-control evidence was available on 7 of 7 runs in the comparable window.

Limitations and non-claims:
— Observes the observed AI answer surface only; within a defined scope and window.
— A period aggregate (7 comparable runs) — not a claim about bookings, revenue, or market share.
— Scoped to Luxury Yachting Thailand Phuket / Koh Samui, July 2026; not generalisable beyond this market and window.

— The Observatory · Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · Google · Desktop · July 6–12, 2026
Based on governed AAI Kernel evidence. Capture identifier: pr_1791401532897_mrttsb. Cite freely with attribution. Published by The Observatory.
Source footnote: Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.
Attribution: Published by The Observatory · Based on an AAI Kernel capture · governed by The Observatory editorial system
Cite: According to The Observatory (July 14, 2026), Who controls Google's AI Overview for Luxury Yachting Thailand, Phuket / Koh Samui?. https://theobservatory.io/articles/luxury-yacht-charter-phuket-koh-samui-ai-overview-control-july-6-12-2026

This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset.
Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking.
Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.
Revision: b2fd5600776a84cc

This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset.

The Observatory — attested

— The Observatory · Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · Google · Desktop · July 6–12, 2026

Based on governed AAI Kernel evidence. Capture identifier pr_1791401532897_mrttsb. Cite freely with attribution. Published by The Observatory.

FAQ

What does AI opening share on this market measure?
It measures how often each actor is cited at the very opening of AI Overview answers across the market's observed query set. It captures the primacy slot — who AI reaches for first — not general citation frequency and not organic search ranking.
What does this card prove and what does it not prove?
This card proves which sources accumulated the highest AI opening volume across 7 comparable scheduled runs (July 6–12, 2026) on 105 observed queries for Luxury Yachting Thailand on Google desktop. It does not prove general citation share, organic search visibility, or a longer-term trend. AI Overview opening behavior is volatile across queries, models, and dates; future observation windows may produce different results.
How is the period ranking calculated?
Each actor's raw AI answer openings are summed across all 7 comparable runs in the window, and its share is its total openings divided by one single period-wide denominator. The panel is ranked by cumulative opening volume, not by an average of daily values. There is no per-actor eligibility threshold — rank comes from cumulative volume alone.

Scope and limitations

Luxury Yachting Thailand · Phuket / Koh Samui · AI Overview · July 6–12, 2026 · what this card does not claim

  • Observes the observed AI answer surface only; within a defined scope and window.
  • A period aggregate (7 comparable runs) — not a claim about bookings, revenue, or market share.
  • Scoped to Luxury Yachting Thailand Phuket / Koh Samui, July 2026; not generalisable beyond this market and window.

Method & source

This card observes the AI Overview opening-control rail for Luxury Yachting Thailand in Thailand on Google desktop across 7 comparable scheduled runs in the observation period July 6–12, 2026. The panel ranks the top-10 actors by cumulative AI opening share on this market, aggregated from 105 observed queries. Per-actor metric values are the sum of each actor's openings across all comparable runs divided by one single period-wide denominator. AI Overview opening-control evidence was available on 7 of 7 runs in the comparable window.

The complete methodology — scope, panels, run conditions and corrections — is set out on the Method page.

Source protocol · How readings are scoped · Run metadata · Corrections

Period observation across 7 comparable scheduled runs (July 6–12, 2026). AI Overview opening-control evidence available on 7 of 7 runs. This observation does not establish a longer-term trend. No claim about general citation share or organic visibility.

A capture from AAI Kernel’s governed intelligence — published by The Observatory. One reading of many; the publication date is distinct from the observed window shown above.Published 2026-07-14 · Governed capture ID · pr_1791401532897_mrttsb

Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.

Right of replyNamed in this reading? Submit a correction or a response.

Send the reading link and your proposed correction or statement to right-of-reply@theobservatory.io. We review attribution, relevance and legal concerns before publication. Our correction and reply process explains what happens next.

Governed measurements and verbatim quotations from observed AI models are distinct from The Observatory’s editorial interpretations. Original model statements are preserved as observed, including any inaccuracies they may contain. Learn more about our verification and editorial standards

Submit a statement → right-of-reply@theobservatory.io

How we read this

Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.

Method & Source

Continue the reading

The Luxury Yachting Thailand room places this AI Overview Ranking — Top 10 reading alongside the market’s other published observations.

For the same observation window, July 6–12, 2026, Luxury Yachting Thailand is also read in the AI Citation Ranking — Top 5 table, the Organic Ranking — Top 5 table and the Query Spotlight table; each keeps its own reading basis.

The Amalfi / Capri / Positano reading and Athens / Mykonos / Santorini / Corfu reading examine the same AI Overview Ranking — Top 10 for July 6–12, 2026; compare the stated reading bases before drawing a cross-market conclusion.

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