— Ranking Top 10 · AI Overview —
Who controls Google's AI Overview for Luxury Villa Rental (Phuket & Koh Samui), Thailand?
Forbes & Partners holds the strongest AI opening share on the Luxury Villa Rental Thailand (Phuket & Koh Samui) market at 26.73%, observed across 7 comparable scheduled runs in the observation period August 10–16, 2026.
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- Market
- Luxury Villa Rental (Phuket & Koh Samui)
- Location
- Thailand
- Observed period
- August 10–16, 2026
- Run type
- Period run · 7 comparable runs
- Queries
- 96 queries per run
- Search engine
- Device
- Desktop
- Source location
- Thailand
- Reading
- Ranking Top 10 · AI Overview
“On Thailand's luxury villa opening-control rail, the AI primacy slot is concentrated at the top but structurally contestable across the panel.”
Quick answer
Elite Havens follows at 22.57%, and the top-10 panel mixes specialist domains with social and general-purpose platforms.
Key reading
Luxury Villa Rental (Phuket & Koh Samui) · Thailand · AI Overview · August 10–16, 2026
Forbes & Partners accumulated the highest AI opening share on this market across the 7-run window at 26.73%, with Elite Havens 4.16 percentage points behind at 22.57%. The Luxury Signature sits in the third position at 10.10%, already 16.63 percentage points behind Forbes & Partners. The panel splits between specialist domains and general-purpose platforms: facebook.com, youtube.com, tripadvisor.com, and reddit.com all appear alongside focused sources, yet the 9 sources behind Forbes & Partners range from 22.57% down to 1.98%.
Core metric
AIO opening control — top 10 · Luxury Villa Rental (Phuket & Koh Samui) · Thailand · AI Overview · August 10–16, 2026
Observed metric
AIO opening control — top 10
| Actor | Rank | AIO opening share | Presence |
|---|---|---|---|
| Forbes & Partners | #1 | 26.73% AI opening share | opening in 7/7 runs |
| Elite Havens | #2 | 22.57% AI opening share | opening in 7/7 runs |
| The Luxury Signature | #3 | 10.10% AI opening share | opening in 7/7 runs |
| facebook.com | #4 | 6.14% AI opening share | opening in 7/7 runs |
| youtube.com | #5 | 5.35% AI opening share | opening in 7/7 runs |
| Thailand Retreats | #6 | 4.95% AI opening share | opening in 7/7 runs |
| tripadvisor.com | #7 | 3.76% AI opening share | opening in 6/7 runs |
| Inspiring Villas | #8 | 3.17% AI opening share | opening in 6/7 runs |
| jivanabeachvillas.com | #9 | 2.57% AI opening share | opening in 4/7 runs |
| reddit.com | #10 | 1.98% AI opening share | opening in 3/7 runs |
How the actors read on the surface
Luxury Villa Rental (Phuket & Koh Samui) · Thailand · AI Overview · August 10–16, 2026
Forbes & Partners holds the rank-1 position on the period-wide AI opening-control ranking at 26.73%. It opened AI answers on 7 of 7 comparable runs, and its cumulative opening volume across the window places it at the top of a panel where the spread between rank 1 and rank 10 is 24.75 percentage points.
Elite Havens records 22.57% AI opening share on this market, sitting 4.16 percentage points behind Forbes & Partners. It opened AI answers on 7 of 7 comparable runs, making it one of the two specialist domains that together hold more than the remaining 8 combined on the period-wide panel.
The Luxury Signature records 10.10% AI opening share on this market, 16.63 percentage points behind Forbes & Partners. It opened AI answers on 7 of 7 comparable runs, occupying a clear third position on the opening-control rail across the window.
facebook.com records 6.14% AI opening share on this market as a social platform on the panel. It sits 20.59 percentage points behind Forbes & Partners and opened AI answers on 7 of 7 comparable runs — a general-purpose platform reaching the AI primacy slot on a specialist-heavy surface.
youtube.com records 5.35% AI opening share on this market, 21.39 percentage points behind Forbes & Partners. As a social platform, it opened AI answers on 7 of 7 comparable runs, placing it in the mid-panel cluster alongside facebook.com.
Thailand Retreats records 4.95% AI opening share on this market and sits 21.78 percentage points behind Forbes & Partners. It opened AI answers on 7 of 7 comparable runs, the last of the specialist operators to carry signal across every run in the window.
tripadvisor.com records 3.76% AI opening share on this market. It opened AI answers on 6 of 7 comparable runs, one of the four actors on the panel that did not carry signal across every run in the window.
Inspiring Villas records 3.17% AI opening share on this market, 23.56 percentage points behind Forbes & Partners. It opened AI answers on 6 of 7 comparable runs, placing it in the lower portion of the panel alongside tripadvisor.com.
jivanabeachvillas.com records 2.57% AI opening share on this market and opened AI answers on 4 of 7 comparable runs. As a niche domain, it sits 24.16 percentage points behind Forbes & Partners on the period-wide ranking.
reddit.com records 1.98% AI opening share on this market, the lowest on the governed panel. It opened AI answers on 3 of 7 comparable runs, the least frequent presence among the 10 actors, and sits 24.75 percentage points behind Forbes & Partners.
Pattern on the observed surface
Luxury Villa Rental (Phuket & Koh Samui) · Thailand · AI Overview · August 10–16, 2026
The opening-control rail is top-heavy
The opening-control rail is top-heavy: the top 2 actors together hold more than the remaining 8 combined, and the top 3 actors together hold more than the remaining 7 combined. Below the top two, the panel fans out sharply — the 9 sources behind Forbes & Partners range from 22.57% down to 1.98%. The surface mixes specialist domains and general-purpose platforms, with four platforms (facebook.com, youtube.com, tripadvisor.com, reddit.com) appearing alongside specialist operators and niche domains. Presence frequency also separates the panel: 6 of the 10 actors on the panel opened AI answers in all 7 comparable runs, while 4 opened AI answers in fewer runs.
Why this reading matters
Luxury Villa Rental (Phuket & Koh Samui) · Thailand · AI Overview · August 10–16, 2026
Forbes & Partners holds the rank-1 position on this AI opening-control rail, yet the concentration at the top coexists with a wide spread across the rest of the panel — the 9 sources behind Forbes & Partners sit between 4.16 and 24.75 percentage points behind it. That structural gap makes the opening-control surface worth monitoring beyond aggregate share alone.
Market implication
Luxury Villa Rental (Phuket & Koh Samui) · Thailand · AI Overview · August 10–16, 2026
The observed concentration of AI opening share around two specialist sources — Forbes & Partners at 26.73% and Elite Havens at 22.57% — means that AI Overviews on this market reach for the same pair of names first across the 7-run window. For any operator monitoring this surface, the gap between cumulative opening volume at the top and the fragmented lower panel signals that the AI primacy slot on this market is structurally contestable.
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Observatory Reading — Citable Proof Capsule
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- Scope:
- Luxury Villa Rental (Phuket & Koh Samui) · Thailand
- Surface:
- AI Overview · Google · Desktop
- Observed:
- August 10–16, 2026
- Published:
- August 18, 2026
Method: How readings are scoped · Run metadata · Source protocol · Corrections and right of reply
Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking.
Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date. Terms · Citation guide
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The complete citation record · revision a1e10d28c5b5d4f4
Who controls Google's AI Overview for Luxury Villa Rental (Phuket & Koh Samui), Thailand? Source: https://theobservatory.io/articles/luxury-villa-rental-thailand-ai-overview-control-august-10-16-2026 Scope: Luxury Villa Rental (Phuket & Koh Samui) · Thailand · AI Overview · Google · Desktop Family: Ranking Top 10 Observed: August 10–16, 2026 (2026-08-10/2026-08-16) Published: August 18, 2026 Method — How readings are scoped: https://theobservatory.io/method#standards Method — Run metadata: https://theobservatory.io/method/panel#run-metadata Method — Source protocol: https://theobservatory.io/method#source-protocol Method — Corrections and right of reply: https://theobservatory.io/method#corrections Public table: https://theobservatory.io/articles/luxury-villa-rental-thailand-ai-overview-control-august-10-16-2026/data.csv Citation text: https://theobservatory.io/articles/luxury-villa-rental-thailand-ai-overview-control-august-10-16-2026/citation.txt Reuse terms: https://theobservatory.io/terms Forbes & Partners holds the strongest AI opening share on the Luxury Villa Rental Thailand (Phuket & Koh Samui) market at 26.73%, observed across 7 comparable scheduled runs in the observation period August 10–16, 2026. Key facts: • Forbes & Partners: 27% AI opening share · opening in 7/7 runs • Elite Havens: 23% AI opening share · opening in 7/7 runs • The Luxury Signature: 10% AI opening share · opening in 7/7 runs Published table — AIO opening control — top 10 (August 10–16, 2026 · 96 queries per run · 7 comparable runs): Rank · Actor · AIO opening control 1. Forbes & Partners — 26.73% AI opening share · opening in 7/7 runs — #1 2. Elite Havens — 22.57% AI opening share · opening in 7/7 runs — #2 3. The Luxury Signature — 10.10% AI opening share · opening in 7/7 runs — #3 4. facebook.com — 6.14% AI opening share · opening in 7/7 runs — #4 5. youtube.com — 5.35% AI opening share · opening in 7/7 runs — #5 6. Thailand Retreats — 4.95% AI opening share · opening in 7/7 runs — #6 7. tripadvisor.com — 3.76% AI opening share · opening in 6/7 runs — #7 8. Inspiring Villas — 3.17% AI opening share · opening in 6/7 runs — #8 9. jivanabeachvillas.com — 2.57% AI opening share · opening in 4/7 runs — #9 10. reddit.com — 1.98% AI opening share · opening in 3/7 runs — #10 Reading basis: This card observes the AI Overview opening-control rail for Luxury Villa Rental Thailand (Phuket & Koh Samui) in Thailand on Google desktop across 7 comparable scheduled runs in the observation period August 10–16, 2026. The panel ranks the top-10 actors by cumulative AI opening share, aggregated from 96 observed queries. Per-actor values represent the sum of each actor's AI answer openings across all comparable runs, divided by one single period-wide denominator. AI Overview opening-control evidence was available on 7 of 7 runs in the window. The primary metric is AI opening share on this market. Limitations and non-claims: — Observes the observed AI answer surface only; within a defined scope and window. — A period aggregate (7 comparable runs) — not a claim about bookings, revenue, or market share. — Scoped to Luxury Villa Rental (Phuket & Koh Samui) Thailand, August 2026; not generalisable beyond this market and window. — The Observatory · Luxury Villa Rental (Phuket & Koh Samui) · Thailand · AI Overview · Google · Desktop · August 10–16, 2026 Based on governed AAI Kernel evidence. Capture identifier: pr_1787900429439_u7h072. Cite freely with attribution. Published by The Observatory. Source footnote: Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims. Attribution: Published by The Observatory · Based on an AAI Kernel capture · governed by The Observatory editorial system Cite: According to The Observatory (August 18, 2026), Who controls Google's AI Overview for Luxury Villa Rental (Phuket & Koh Samui), Thailand?. https://theobservatory.io/articles/luxury-villa-rental-thailand-ai-overview-control-august-10-16-2026 This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset. Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking. Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date. Revision: a1e10d28c5b5d4f4
This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset.
— The Observatory · Luxury Villa Rental (Phuket & Koh Samui) · Thailand · AI Overview · Google · Desktop · August 10–16, 2026
Based on governed AAI Kernel evidence. Capture identifier pr_1787900429439_u7h072. Cite freely with attribution. Published by The Observatory.
FAQ
- What does 'AI opening share' measure?
- AI opening share measures how often an actor is cited at the very opening of an AI Overview answer — the first source AI reaches for when answering a query. It is not the same as general citation share (which counts all citations regardless of position) and does not reflect organic search ranking.
- Does this card prove a longer-term trend?
- This observation does not establish a longer-term trend. It aggregates AI Overview opening-control data across 7 comparable scheduled runs in the window August 10–16, 2026. AI Overview opening behavior is volatile across queries, models, and dates; future windows may produce different results.
- Why do some actors appear in fewer runs than others?
- AI Overviews do not always cite the same sources. Of the 10 actors on this panel, 6 opened AI answers in all 7 comparable runs, while 4 opened AI answers in fewer runs. This variation reflects the volatile nature of AI Overview source selection, not a governed quality signal.
Scope and limitations
Luxury Villa Rental (Phuket & Koh Samui) · Thailand · AI Overview · August 10–16, 2026 · what this card does not claim
- Observes the observed AI answer surface only; within a defined scope and window.
- A period aggregate (7 comparable runs) — not a claim about bookings, revenue, or market share.
- Scoped to Luxury Villa Rental (Phuket & Koh Samui) Thailand, August 2026; not generalisable beyond this market and window.
Method & source
This card observes the AI Overview opening-control rail for Luxury Villa Rental Thailand (Phuket & Koh Samui) in Thailand on Google desktop across 7 comparable scheduled runs in the observation period August 10–16, 2026. The panel ranks the top-10 actors by cumulative AI opening share, aggregated from 96 observed queries. Per-actor values represent the sum of each actor's AI answer openings across all comparable runs, divided by one single period-wide denominator. AI Overview opening-control evidence was available on 7 of 7 runs in the window. The primary metric is AI opening share on this market.
The complete methodology — scope, panels, run conditions and corrections — is set out on the Method page.
Source protocol · How readings are scoped · Run metadata · Corrections
Period observation across 7 comparable scheduled runs (August 10–16, 2026). AI Overview opening-control evidence available on 7 of 7 runs. This observation does not establish a longer-term trend. No claim about general citation share or organic visibility.
A capture from AAI Kernel’s governed intelligence — published by The Observatory. One reading of many; the publication date is distinct from the observed window shown above.Published 2026-08-18 · Governed capture ID · pr_1787900429439_u7h072
Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.
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Submit a statement → right-of-reply@theobservatory.ioHow we read this
Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.
Method & SourceContinue the reading
The Luxury Villa Rental Thailand room places this AI Overview Ranking — Top 10 reading alongside the market’s other published observations.
For the same observation window, August 10–16, 2026, Luxury Villa Rental Thailand is also read in the AI Citation Ranking — Top 5 table, the Organic Ranking — Top 5 table and the Query Spotlight table; each keeps its own reading basis.
The Bali reading and Cancun / Riviera Maya reading examine the same AI Overview Ranking — Top 10 for August 10–16, 2026; compare the stated reading bases before drawing a cross-market conclusion.
