Brand Intelligence
TheObservatory

Ranking Top 10 · AI Overview

Who controls Google's AI Overview for Branded Residences Spain, Marbella / Mallorca / Madrid?

idealista.com holds the strongest AI opening share on this market across the 6-run observation period (June 22–28, 2026), recording 23.49% of all AI answer openings observed over the period.

By The Observatory DeskPublished Observed   TheObservatory.io
Share
Follow
Woman in white backless satin dress on wooden terrace with arms extended, overlooking coastal bay with sailboats and hillside buildings.
AI-generated illustration · The Observatory
Governed readingMeasured by AAI Kernel · published by The ObservatoryCapture pr_1791347716718_of53pa
Market
Branded Residences Spain
Location
Marbella / Mallorca / Madrid
Observed period
June 22–28, 2026
Run type
Period run · 6 comparable runs
Queries
106 queries per run
Search engine
Google
Device
Desktop
Source location
Spain
Reading
Ranking Top 10 · AI Overview
“On the Branded Residences Spain AI opening-control rail, the top 3 actors together hold more than the remaining 7 combined.”

Quick answer

The top-10 panel was derived from 106 observed queries on Google desktop in Spain.

Key reading

Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · June 22–28, 2026

idealista.com holds the rank-1 position in the period-wide AI opening-control ranking for Branded Residences Spain, at 23.49%. brandedliving.co sits 7.83 percentage points behind idealista.com on AI opening share on this market, recording 15.66%. The top 3 actors together hold more than the remaining 7 combined — a concentration pattern that leaves the lower half of the panel with progressively smaller shares. The 9 sources behind idealista.com range from 15.66% down to 2.71%, and the spread between the rank-1 and rank-10 positions is 20.78 percentage points. The panel includes one general-purpose platform — youtube.com — alongside niche domains, a structural mix that signals AI is drawing on varied source types when opening answers on this market.

Core metric

AIO opening control — top 10 · Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · June 22–28, 2026

Observed metric

AIO opening control — top 10

June 22–28, 2026106 queries per run6 comparable runs
AIO opening control — top 10 · Branded Residences Spain · Marbella / Mallorca / Madrid · June 22–28, 2026 · 6 comparable runs · AI Overview · 10 ranked rows
ActorRankAIO opening sharePresence
idealista.com#123.49% AI opening shareopening in 6/6 runs
brandedliving.co#215.66% AI opening shareopening in 6/6 runs
brand-atlas.com#310.84% AI opening shareopening in 6/6 runs
en.savills.es#410.24% AI opening shareopening in 6/6 runs
youtube.com#58.13% AI opening shareopening in 6/6 runs
insights.ehl.edu#66.93% AI opening shareopening in 5/6 runs
hihomes.es#75.42% AI opening shareopening in 6/6 runs
gesvalt.es#85.12% AI opening shareopening in 5/6 runs
brandedresi.com#93.31% AI opening shareopening in 5/6 runs
Savills Spain#102.71% AI opening shareopening in 5/6 runs
How to read this tableThese three measures describe how prominently actors appear at the beginning of Google's AI Overview answers. Each should be read separately.Rank — The actor's position based on its total number of recorded opening appearances during the period.AIO opening share — The actor's percentage of recorded openings among the sources included in the measurement.Presence — The number of comparable daily observations in which the actor appeared at least once in an AI Overview opening.For a full explanation of how these rankings are calculated, see Method & Standards.Reading basis. This card observes the AI Overview opening-control rail for Branded Residences Spain in Spain on Google desktop, across 6 comparable scheduled runs in the observation period June 22–28, 2026. The top-10 panel was aggregated from 106 observed queries. Per-actor AI opening share is the sum of the actor's opening values across all comparable runs in the period, divided by one single period-wide denominator. The panel is ranked by cumulative opening volume over the period. AI Overview opening-control evidence was available on 6 of 6 runs in the comparable window.Read with how readings are scoped and run metadata · what this card does not claim.Produced using AI and automated checks. See methodology.

How the actors read on the surface

Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · June 22–28, 2026

idealista.com

idealista.com holds the strongest AI opening share on this market in this card scope, at 23.49%. It opened AI answers on 6 of 6 comparable runs, making it one of 6 actors on the panel to open AI answers in all 6 comparable runs.

brandedliving.co

brandedliving.co records 15.66% AI opening share on this market and sits 7.83 percentage points behind idealista.com. It opened AI answers on 6 of 6 comparable runs, holding a clear second position in the period-wide ranking.

brand-atlas.com

brand-atlas.com records 10.84% AI opening share on this market, sitting 12.65 percentage points behind idealista.com. It opened AI answers on 6 of 6 comparable runs, anchoring the third tier of the panel.

en.savills.es

en.savills.es records 10.24% AI opening share on this market, closely trailing brand-atlas.com. It sits 13.25 percentage points behind idealista.com and opened AI answers on 6 of 6 comparable runs.

youtube.com

youtube.com is the only general-purpose platform on this panel, recording 8.13% AI opening share on this market. It sits 15.36 percentage points behind idealista.com and opened AI answers on 6 of 6 comparable runs.

insights.ehl.edu

insights.ehl.edu records 6.93% AI opening share on this market and sits 16.57 percentage points behind idealista.com. It opened AI answers on 5 of 6 comparable runs — one of 4 actors on the panel that did not appear in every run.

hihomes.es

hihomes.es records 5.42% AI opening share on this market and sits 18.07 percentage points behind idealista.com. Despite its lower share, it opened AI answers on 6 of 6 comparable runs.

gesvalt.es

gesvalt.es records 5.12% AI opening share on this market, sitting 18.37 percentage points behind idealista.com. It opened AI answers on 5 of 6 comparable runs.

brandedresi.com

brandedresi.com records 3.31% AI opening share on this market and sits 20.18 percentage points behind idealista.com. It opened AI answers on 5 of 6 comparable runs, placing it in the lower tier of the panel.

Savills Spain

Savills Spain records 2.71% AI opening share on this market — the lowest on the governed panel — and sits 20.78 percentage points behind idealista.com. It opened AI answers on 5 of 6 comparable runs.

Pattern on the observed surface

Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · June 22–28, 2026

The panel is top-heavy

The panel is top-heavy: the top 3 actors together hold more than the remaining 7 combined. The 9 sources behind idealista.com sit between 7.83 and 20.78 percentage points behind it, creating a long, graduated tail rather than a tight cluster. The surface is dominated by niche domains, with youtube.com the sole general-purpose platform in the governed top-10. 6 of the 10 actors on the panel opened AI answers in all 6 comparable runs; 4 opened AI answers in fewer runs — a split that shows the opening-control rail draws on a broad but unevenly present set of sources across this window.

Why this reading matters

Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · June 22–28, 2026

idealista.com accumulated the highest AI opening volume on this surface across the 6-run window, yet its 23.49% share means AI Overviews still reached for other sources to open the majority of answers. The presence of en.savills.es and Savills Spain as separate entries on the same panel is notable — two distinct domains associated with the same broader brand appear at different positions and different opening shares, a structural feature of how AI selects its opening source.

Market implication

Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · June 22–28, 2026

The observed opening-control rail for Branded Residences Spain across this 6-run window shows a surface where no single actor controls the majority of AI answer openings. idealista.com holds the highest accumulated share, but the remaining panel members collectively account for a larger portion of openings. For any actor monitoring this surface, the concentration at the top and the graduated tail below it frame a reading where the AI primacy slot is contested rather than locked.

Read within the scope and limitations of this card.

Observatory Reading — Citable Proof Capsule

Use this observation

Use this citation capsule instead of copy-pasting fragments. It keeps the scope, capture identifiers, attribution and canonical source attached, so the observation can travel without losing context.

Scope:
Branded Residences Spain · Marbella / Mallorca / Madrid
Surface:
AI Overview · Google · Desktop
Observed:
June 22–28, 2026
Published:
June 30, 2026

Method: How readings are scoped · Run metadata · Source protocol · Corrections and right of reply

Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking.

Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date. Terms · Citation guide

Citation text.txtDownload tableCSV

Cite this

Copy parts

The complete citation record · revision 37f322290cdee1cf
Who controls Google's AI Overview for Branded Residences Spain, Marbella / Mallorca / Madrid?

Source: https://theobservatory.io/articles/branded-residences-marbella-mallorca-madrid-ai-overview-control-june-22-28-2026
Scope: Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · Google · Desktop
Family: Ranking Top 10
Observed: June 22–28, 2026 (2026-06-22/2026-06-28)
Published: June 30, 2026
Method — How readings are scoped: https://theobservatory.io/method#standards
Method — Run metadata: https://theobservatory.io/method/panel#run-metadata
Method — Source protocol: https://theobservatory.io/method#source-protocol
Method — Corrections and right of reply: https://theobservatory.io/method#corrections
Public table: https://theobservatory.io/articles/branded-residences-marbella-mallorca-madrid-ai-overview-control-june-22-28-2026/data.csv
Citation text: https://theobservatory.io/articles/branded-residences-marbella-mallorca-madrid-ai-overview-control-june-22-28-2026/citation.txt
Reuse terms: https://theobservatory.io/terms

idealista.com holds the strongest AI opening share on this market across the 6-run observation period (June 22–28, 2026), recording 23.49% of all AI answer openings observed over the period.

Key facts:
• idealista.com: 23% AI opening share · opening in 6/6 runs
• brandedliving.co: 16% AI opening share · opening in 6/6 runs
• brand-atlas.com: 11% AI opening share · opening in 6/6 runs

Published table — AIO opening control — top 10 (June 22–28, 2026 · 106 queries per run · 6 comparable runs): Rank · Actor · AIO opening control
1. idealista.com — 23.49% AI opening share · opening in 6/6 runs — #1
2. brandedliving.co — 15.66% AI opening share · opening in 6/6 runs — #2
3. brand-atlas.com — 10.84% AI opening share · opening in 6/6 runs — #3
4. en.savills.es — 10.24% AI opening share · opening in 6/6 runs — #4
5. youtube.com — 8.13% AI opening share · opening in 6/6 runs — #5
6. insights.ehl.edu — 6.93% AI opening share · opening in 5/6 runs — #6
7. hihomes.es — 5.42% AI opening share · opening in 6/6 runs — #7
8. gesvalt.es — 5.12% AI opening share · opening in 5/6 runs — #8
9. brandedresi.com — 3.31% AI opening share · opening in 5/6 runs — #9
10. Savills Spain — 2.71% AI opening share · opening in 5/6 runs — #10

Reading basis: This card observes the AI Overview opening-control rail for Branded Residences Spain in Spain on Google desktop, across 6 comparable scheduled runs in the observation period June 22–28, 2026. The top-10 panel was aggregated from 106 observed queries. Per-actor AI opening share is the sum of the actor's opening values across all comparable runs in the period, divided by one single period-wide denominator. The panel is ranked by cumulative opening volume over the period. AI Overview opening-control evidence was available on 6 of 6 runs in the comparable window.

Limitations and non-claims:
— Observes the observed AI answer surface only; within a defined scope and window.
— A period aggregate (6 comparable runs) — not a claim about bookings, revenue, or market share.
— Scoped to Branded Residences Spain Marbella / Mallorca / Madrid, June 2026; not generalisable beyond this market and window.

— The Observatory · Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · Google · Desktop · June 22–28, 2026
Based on governed AAI Kernel evidence. Capture identifier: pr_1791347716718_of53pa. Cite freely with attribution. Published by The Observatory.
Source footnote: Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.
Attribution: Published by The Observatory · Based on an AAI Kernel capture · governed by The Observatory editorial system
Cite: According to The Observatory (June 30, 2026), Who controls Google's AI Overview for Branded Residences Spain, Marbella / Mallorca / Madrid?. https://theobservatory.io/articles/branded-residences-marbella-mallorca-madrid-ai-overview-control-june-22-28-2026

This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset.
Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking.
Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.
Revision: 37f322290cdee1cf

This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset.

The Observatory — attested

— The Observatory · Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · Google · Desktop · June 22–28, 2026

Based on governed AAI Kernel evidence. Capture identifier pr_1791347716718_of53pa. Cite freely with attribution. Published by The Observatory.

FAQ

What does 'AI opening share on this market' measure?
It measures how often a given domain is the source AI Overviews reach for first — the opening slot — when answering queries on the Branded Residences Spain market. It is not general citation share and it is not organic search ranking.
How was this panel aggregated across the 6-run window?
Each actor's raw AI answer openings were summed across all 6 comparable scheduled runs in the window (June 22–28, 2026), and each actor's share is its total openings divided by one single period-wide denominator. The panel is ranked by cumulative opening volume over the period.
Does this card establish a longer-term trend in AI opening behavior?
No. This observation covers an observation period of 6 comparable runs. It does not establish a longer-term trend. AI Overview opening behavior is volatile across queries, models, and dates; future windows may produce different results.

Scope and limitations

Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · June 22–28, 2026 · what this card does not claim

  • Observes the observed AI answer surface only; within a defined scope and window.
  • A period aggregate (6 comparable runs) — not a claim about bookings, revenue, or market share.
  • Scoped to Branded Residences Spain Marbella / Mallorca / Madrid, June 2026; not generalisable beyond this market and window.

Method & source

This card observes the AI Overview opening-control rail for Branded Residences Spain in Spain on Google desktop, across 6 comparable scheduled runs in the observation period June 22–28, 2026. The top-10 panel was aggregated from 106 observed queries. Per-actor AI opening share is the sum of the actor's opening values across all comparable runs in the period, divided by one single period-wide denominator. The panel is ranked by cumulative opening volume over the period. AI Overview opening-control evidence was available on 6 of 6 runs in the comparable window.

The complete methodology — scope, panels, run conditions and corrections — is set out on the Method page.

Source protocol · How readings are scoped · Run metadata · Corrections

Period observation across 6 comparable scheduled runs (June 22–28, 2026). AI Overview opening-control evidence available on 6 of 6 runs. This observation does not establish a longer-term trend. No claim about general citation share or organic visibility.

A capture from AAI Kernel’s governed intelligence — published by The Observatory. One reading of many; the publication date is distinct from the observed window shown above.Published 2026-06-30 · Governed capture ID · pr_1791347716718_of53pa

Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.

Right of replyNamed in this reading? Submit a correction or a response.

Send the reading link and your proposed correction or statement to right-of-reply@theobservatory.io. We review attribution, relevance and legal concerns before publication. Our correction and reply process explains what happens next.

Governed measurements and verbatim quotations from observed AI models are distinct from The Observatory’s editorial interpretations. Original model statements are preserved as observed, including any inaccuracies they may contain. Learn more about our verification and editorial standards

Submit a statement → right-of-reply@theobservatory.io

How we read this

Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.

Method & Source

Continue the reading

The Branded Residences Spain room places this AI Overview Ranking — Top 10 reading alongside the market’s other published observations.

For the same observation window, June 22–28, 2026, Branded Residences Spain is also read in the AI Citation Ranking — Top 5 table, the Organic Ranking — Top 5 table and the Query Spotlight table; each keeps its own reading basis.

The Dubai reading and London reading examine the same AI Overview Ranking — Top 10 for June 22–28, 2026; compare the stated reading bases before drawing a cross-market conclusion.

Same market · Branded Residences Spain

Same market · Branded Residences Spain

Same market · Branded Residences Spain

Same market · Branded Residences Spain

For leaders & professionals

Stay closer to your market.

Follow the markets and companies that matter to you. Receive selected intelligence and deeper briefings when significant new evidence appears.

Premium Intelligence Updates
Complimentary during Early Access · Begins early December 2026

Register for Premium Updates

For SEO, GEO & AI search agencies

Use governed AI-search intelligence in your client work.

Use Observatory market readings, citation behaviour and model divergence with governed source context for benchmarking, reporting and strategic analysis.

Agency enquiries · Dedicated contact

Contact the Agency desk

For media, press & publishers

Use the evidence in your coverage.

Follow the rankings, market readings and evidence relevant to your beat. Get source context, citation-ready material and editorial updates from The Observatory.

Complimentary for media during Early Access · Begins early December 2026

Request media access

For markets not yet observed

Request market consideration.

Tell us which market, sector or geography you believe The Observatory should examine next. Requests help inform future coverage but do not guarantee inclusion.

Reviewed editorially · No guarantee of coverage

Suggest a market