— Ranking Top 10 · AI Overview —
Who controls Google's AI Overview for Branded Residences Spain, Marbella / Mallorca / Madrid?
idealista.com holds the strongest AI opening share on the Branded Residences Spain market across the 7-run window (July 20–26, 2026), recording 20.81% of all AI answer openings observed over the period.
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- Market
- Branded Residences Spain
- Location
- Marbella / Mallorca / Madrid
- Observed period
- July 20–26, 2026
- Run type
- Period run · 7 comparable runs
- Queries
- 106 queries per run
- Search engine
- Device
- Desktop
- Source location
- Spain
- Reading
- Ranking Top 10 · AI Overview
“On Spain's branded-residences AI opening rail, idealista.com holds the top-10 primacy slot — but no actor has locked the surface.”
Quick answer
brand-atlas.com follows at 14.95%.
Key reading
Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · July 20–26, 2026
idealista.com accumulated the highest AI opening share on this market across the 7-run window, at 20.81%. brand-atlas.com sits 5.86 percentage points behind idealista.com on AI opening share on this market, and brandedliving.co sits 7.47 percentage points behind. The top 3 actors together hold more than the remaining 7 combined on this panel — the rest of the surface is distributed across seven further sources whose shares range from 8.89% down to 3.64%. The panel's shape is top-weighted but not locked: the 9 sources behind idealista.com range from 14.95% down to 3.64%, and 7 of the 10 actors on the panel opened AI answers in all 7 comparable runs. The opening-control rail for Branded Residences Spain remains contested, with no single actor securing an unassailable position on this observed AI surface across the window.
Core metric
AIO opening control — top 10 · Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · July 20–26, 2026
Observed metric
AIO opening control — top 10
| Actor | Rank | AIO opening share | Presence |
|---|---|---|---|
| idealista.com | #1 | 20.81% AI opening share | opening in 7/7 runs |
| brand-atlas.com | #2 | 14.95% AI opening share | opening in 7/7 runs |
| brandedliving.co | #3 | 13.33% AI opening share | opening in 7/7 runs |
| brandedresi.com | #4 | 8.89% AI opening share | opening in 7/7 runs |
| en.savills.es | #5 | 7.27% AI opening share | opening in 7/7 runs |
| insights.ehl.edu | #6 | 6.26% AI opening share | opening in 7/7 runs |
| Sierra Blanca Estates | #7 | 5.45% AI opening share | opening in 6/7 runs |
| youtube.com | #8 | 3.84% AI opening share | opening in 6/7 runs |
| drumelia.com | #9 | 3.84% AI opening share | opening in 5/7 runs |
| tyrian.es | #10 | 3.64% AI opening share | opening in 7/7 runs |
How the actors read on the surface
Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · July 20–26, 2026
idealista.com holds the strongest AI opening share on this market in this card scope, at 20.81%. It opened AI answers on 7 of 7 comparable runs, accumulating the largest share of AI answer openings across the full period on this opening-control rail.
brand-atlas.com records 14.95% AI opening share on this market, sitting 5.86 percentage points behind idealista.com. It opened AI answers on 7 of 7 comparable runs, holding the second-ranked position on the period-wide panel.
brandedliving.co records 13.33% AI opening share on this market and sits 7.47 percentage points behind idealista.com. Present on 7 of 7 comparable runs, it occupies the third position in the period-wide ranking — close enough to brand-atlas.com that the gap between them is narrower than the gap either holds to the rank-1 actor.
brandedresi.com records 8.89% AI opening share on this market, sitting 11.92 percentage points behind idealista.com. It opened AI answers on 7 of 7 comparable runs, marking a clear step down from the top three on this surface.
en.savills.es records 7.27% AI opening share on this market and sits 13.54 percentage points behind idealista.com. Present on 7 of 7 comparable runs, it occupies a mid-panel position on the opening-control rail across the period.
insights.ehl.edu records 6.26% AI opening share on this market. It sits 14.55 percentage points behind idealista.com and opened AI answers on 7 of 7 comparable runs — an educational domain visible on a surface otherwise populated by focused sources.
Sierra Blanca Estates records 5.45% AI opening share on this market and sits 15.35 percentage points behind idealista.com. It opened AI answers on 6 of 7 comparable runs, one of three actors on the panel with fewer than seven appearances.
youtube.com records 3.84% AI opening share on this market. As a general-purpose platform, it sits 16.97 percentage points behind idealista.com and opened AI answers on 6 of 7 comparable runs — a platform presence on a surface otherwise composed of focused sources.
drumelia.com records 3.84% AI opening share on this market, matching youtube.com on the metric but ranked separately by the governed tie-break. It opened AI answers on 5 of 7 comparable runs, the lowest presence frequency on the panel.
tyrian.es records 3.64% AI opening share on this market, the lowest on the governed top-10 panel. It sits 17.17 percentage points behind idealista.com yet opened AI answers on 7 of 7 comparable runs.
Pattern on the observed surface
Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · July 20–26, 2026
The panel is top-weighted but not concentrated in a single a
The panel is top-weighted but not concentrated in a single actor. The top 3 actors together hold more than the remaining 7 combined, which means the upper tier carries the majority of cumulative opening volume. The 9 sources behind idealista.com range from 14.95% down to 3.64%, forming a gradual slope rather than a sharp cliff. The surface is almost entirely composed of focused sources and niche domains; youtube.com is the only general-purpose platform on the panel. 7 of the 10 actors on the panel opened AI answers in all 7 comparable runs; 3 opened AI answers in fewer runs.
Why this reading matters
Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · July 20–26, 2026
idealista.com holds the rank-1 position on this AI opening-control rail by cumulative volume, yet its 20.81% share leaves the remaining nine sources collectively carrying the larger portion of observed openings. The surface reads as a contested space where focused sources — not platforms — supply the opening material for AI answers on Branded Residences Spain.
Market implication
Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · July 20–26, 2026
The observation signals that no actor has secured established authority on the AI Overview opening-control surface for Branded Residences Spain across the 7-run window. The spread of 17.17 percentage points between idealista.com and tyrian.es is wide, but the rank-1 share itself is modest enough that the surface remains open to reordering. For any actor monitoring AI opening visibility on this market, the reading is structural: the opening rail draws from a dispersed field of focused sources, and the gap between the top three and the rest is narrower than the gap between the rank-1 actor and the bottom of the panel.
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Observatory Reading — Citable Proof Capsule
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- Scope:
- Branded Residences Spain · Marbella / Mallorca / Madrid
- Surface:
- AI Overview · Google · Desktop
- Observed:
- July 20–26, 2026
- Published:
- July 28, 2026
Method: How readings are scoped · Run metadata · Source protocol · Corrections and right of reply
Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking.
Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date. Terms · Citation guide
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The complete citation record · revision 4b244990d77f64b0
Who controls Google's AI Overview for Branded Residences Spain, Marbella / Mallorca / Madrid? Source: https://theobservatory.io/articles/branded-residences-marbella-mallorca-madrid-ai-overview-control-july-20-26-2026 Scope: Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · Google · Desktop Family: Ranking Top 10 Observed: July 20–26, 2026 (2026-07-20/2026-07-26) Published: July 28, 2026 Method — How readings are scoped: https://theobservatory.io/method#standards Method — Run metadata: https://theobservatory.io/method/panel#run-metadata Method — Source protocol: https://theobservatory.io/method#source-protocol Method — Corrections and right of reply: https://theobservatory.io/method#corrections Public table: https://theobservatory.io/articles/branded-residences-marbella-mallorca-madrid-ai-overview-control-july-20-26-2026/data.csv Citation text: https://theobservatory.io/articles/branded-residences-marbella-mallorca-madrid-ai-overview-control-july-20-26-2026/citation.txt Reuse terms: https://theobservatory.io/terms idealista.com holds the strongest AI opening share on the Branded Residences Spain market across the 7-run window (July 20–26, 2026), recording 20.81% of all AI answer openings observed over the period. Key facts: • idealista.com: 21% AI opening share · opening in 7/7 runs • brand-atlas.com: 15% AI opening share · opening in 7/7 runs • brandedliving.co: 13% AI opening share · opening in 7/7 runs Published table — AIO opening control — top 10 (July 20–26, 2026 · 106 queries per run · 7 comparable runs): Rank · Actor · AIO opening control 1. idealista.com — 20.81% AI opening share · opening in 7/7 runs — #1 2. brand-atlas.com — 14.95% AI opening share · opening in 7/7 runs — #2 3. brandedliving.co — 13.33% AI opening share · opening in 7/7 runs — #3 4. brandedresi.com — 8.89% AI opening share · opening in 7/7 runs — #4 5. en.savills.es — 7.27% AI opening share · opening in 7/7 runs — #5 6. insights.ehl.edu — 6.26% AI opening share · opening in 7/7 runs — #6 7. Sierra Blanca Estates — 5.45% AI opening share · opening in 6/7 runs — #7 8. youtube.com — 3.84% AI opening share · opening in 6/7 runs — #8 9. drumelia.com — 3.84% AI opening share · opening in 5/7 runs — #9 10. tyrian.es — 3.64% AI opening share · opening in 7/7 runs — #10 Reading basis: This card observes the AI Overview opening-control rail for Branded Residences Spain in Spain on Google desktop across 7 comparable scheduled runs in the observation period July 20–26, 2026. The top-10 panel was derived from 106 observed queries. Per-actor AI opening share is the sum of each actor's opening citations across all comparable runs, divided by one single period-wide denominator. AI Overview opening-control evidence was available on 7 of 7 runs. The primary metric is AI opening share on this market. Limitations and non-claims: — Observes the observed AI answer surface only; within a defined scope and window. — A period aggregate (7 comparable runs) — not a claim about bookings, revenue, or market share. — Scoped to Branded Residences Spain Marbella / Mallorca / Madrid, July 2026; not generalisable beyond this market and window. — The Observatory · Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · Google · Desktop · July 20–26, 2026 Based on governed AAI Kernel evidence. Capture identifier: pr_1791427335359_9skhrl. Cite freely with attribution. Published by The Observatory. Source footnote: Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims. Attribution: Published by The Observatory · Based on an AAI Kernel capture · governed by The Observatory editorial system Cite: According to The Observatory (July 28, 2026), Who controls Google's AI Overview for Branded Residences Spain, Marbella / Mallorca / Madrid?. https://theobservatory.io/articles/branded-residences-marbella-mallorca-madrid-ai-overview-control-july-20-26-2026 This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset. Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking. Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date. Revision: 4b244990d77f64b0
This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset.
— The Observatory · Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · Google · Desktop · July 20–26, 2026
Based on governed AAI Kernel evidence. Capture identifier pr_1791427335359_9skhrl. Cite freely with attribution. Published by The Observatory.
FAQ
- What does 'AI opening share' measure?
- AI opening share measures how often a given source is cited at the very opening of an AI Overview answer — the first source the AI reaches for when constructing its response. It is distinct from general citation share, which counts all citations regardless of position.
- Does this card prove that idealista.com is the most important source for branded residences in Spain?
- No. The card observes which sources AI Overviews reached for first across 106 queries over 7 comparable scheduled runs (July 20–26, 2026) on Google desktop in Spain. It does not measure business-market standing, organic search ranking, or user trust.
- Can I read a longer-term trend from this card?
- This card covers an observation period of 7 comparable runs. It does not establish a longer-term trend. AI Overview opening behavior is volatile across queries, models, and dates; future windows may produce different rankings.
Scope and limitations
Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · July 20–26, 2026 · what this card does not claim
- Observes the observed AI answer surface only; within a defined scope and window.
- A period aggregate (7 comparable runs) — not a claim about bookings, revenue, or market share.
- Scoped to Branded Residences Spain Marbella / Mallorca / Madrid, July 2026; not generalisable beyond this market and window.
Method & source
This card observes the AI Overview opening-control rail for Branded Residences Spain in Spain on Google desktop across 7 comparable scheduled runs in the observation period July 20–26, 2026. The top-10 panel was derived from 106 observed queries. Per-actor AI opening share is the sum of each actor's opening citations across all comparable runs, divided by one single period-wide denominator. AI Overview opening-control evidence was available on 7 of 7 runs. The primary metric is AI opening share on this market.
The complete methodology — scope, panels, run conditions and corrections — is set out on the Method page.
Source protocol · How readings are scoped · Run metadata · Corrections
Period observation across 7 comparable scheduled runs (July 20–26, 2026). AI Overview opening-control evidence available on 7 of 7 runs. This observation does not establish a longer-term trend. No claim about general citation share or organic visibility.
A capture from AAI Kernel’s governed intelligence — published by The Observatory. One reading of many; the publication date is distinct from the observed window shown above.Published 2026-07-28 · Governed capture ID · pr_1791427335359_9skhrl
Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.
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Send the reading link and your proposed correction or statement to right-of-reply@theobservatory.io. We review attribution, relevance and legal concerns before publication. Our correction and reply process explains what happens next.
Governed measurements and verbatim quotations from observed AI models are distinct from The Observatory’s editorial interpretations. Original model statements are preserved as observed, including any inaccuracies they may contain. Learn more about our verification and editorial standards
Submit a statement → right-of-reply@theobservatory.ioHow we read this
Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.
Method & SourceContinue the reading
The Branded Residences Spain room places this AI Overview Ranking — Top 10 reading alongside the market’s other published observations.
For the same observation window, July 20–26, 2026, Branded Residences Spain is also read in the AI Citation Ranking — Top 5 table, the Organic Ranking — Top 5 table and the Query Spotlight table; each keeps its own reading basis.
A further AI Overview Ranking — Top 10 reading for Dubai provides additional context; it records October 5–11, 2026. A further AI Overview Ranking — Top 10 reading for London provides additional context; it records October 5–11, 2026.
