— Ranking Top 10 · AI Overview —
Who controls Google's AI Overview for Branded Residences Spain, Marbella / Mallorca / Madrid?
Across 7 comparable scheduled runs from July 13–19, 2026, idealista.com holds the strongest AI opening share on this market at 23.90%, leading the top-10 panel on the AI Overview opening-control rail for Branded Residences Spain.
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- Market
- Branded Residences Spain
- Location
- Marbella / Mallorca / Madrid
- Observed period
- July 13–19, 2026
- Run type
- Period run · 7 comparable runs
- Queries
- 106 queries per run
- Search engine
- Device
- Desktop
- Source location
- Spain
- Reading
- Ranking Top 10 · AI Overview
“On the Branded Residences Spain AI opening-control rail, idealista.com holds the top-10 primacy slot — but the gap to the chasing pack is narrow enough to contest.”
Quick answer
Across 7 comparable scheduled runs from July 13–19, 2026, idealista.com holds the strongest AI opening share on this market at 23.90%, leading the top-10 panel on the AI Overview opening-control rail for Branded Residences Spain.
Key reading
Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · July 13–19, 2026
idealista.com accumulated the highest AI opening share on this market across the 7-run window (July 13–19, 2026), at 23.90%. The gap to the next two actors is moderate: brand-atlas.com sits 9.51 percentage points behind idealista.com on AI opening share on this market, and brandedliving.co sits 10.21 percentage points behind. The top 3 actors together hold more than the remaining 7 combined, which means the opening-control rail is top-weighted but not locked down by a single source. Below the top three, the panel disperses: the 9 sources behind idealista.com range from 14.39% down to 3.02%. The surface remains distributed rather than concentrated — no single actor commands an outright majority of AI answer openings on this market over the observed period.
Core metric
AIO opening control — top 10 · Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · July 13–19, 2026
Observed metric
AIO opening control — top 10
| Actor | Rank | AIO opening share | Presence |
|---|---|---|---|
| idealista.com | #1 | 23.90% AI opening share | opening in 7/7 runs |
| brand-atlas.com | #2 | 14.39% AI opening share | opening in 7/7 runs |
| brandedliving.co | #3 | 13.69% AI opening share | opening in 7/7 runs |
| brandedresi.com | #4 | 8.82% AI opening share | opening in 7/7 runs |
| en.savills.es | #5 | 6.96% AI opening share | opening in 7/7 runs |
| insights.ehl.edu | #6 | 5.10% AI opening share | opening in 7/7 runs |
| youtube.com | #7 | 4.64% AI opening share | opening in 6/7 runs |
| Sierra Blanca Estates | #8 | 3.71% AI opening share | opening in 7/7 runs |
| gesvalt.es | #9 | 3.48% AI opening share | opening in 6/7 runs |
| realista.com | #10 | 3.02% AI opening share | opening in 7/7 runs |
How the actors read on the surface
Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · July 13–19, 2026
idealista.com holds the strongest AI opening share on this market in this card scope, at 23.90%. It opened AI answers on 7 of 7 comparable runs, accumulating the largest share of AI answer openings across the full window.
brand-atlas.com records 14.39% AI opening share on this market, sitting 9.51 percentage points behind idealista.com. It opened AI answers on 7 of 7 comparable runs, placing it as the closest pursuer on this opening-control rail across the period.
brandedliving.co records 13.69% AI opening share on this market, sitting 10.21 percentage points behind idealista.com on AI opening share on this market. It opened AI answers on 7 of 7 comparable runs, making the rank-2 and rank-3 positions tightly contested on cumulative opening volume.
brandedresi.com records 8.82% AI opening share on this market and sits 15.08 percentage points behind idealista.com. It opened AI answers on 7 of 7 comparable runs, anchoring the upper-middle tier of the panel.
en.savills.es records 6.96% AI opening share on this market, sitting 16.94 percentage points behind idealista.com. It opened AI answers on 7 of 7 comparable runs, occupying a position in the mid-panel on cumulative opening volume over the period.
insights.ehl.edu records 5.10% AI opening share on this market. An educational domain appearing on the AI Overview opening-control panel for this market, it opened AI answers on 7 of 7 comparable runs — a notable presence given the niche-domain composition of the rest of the panel.
youtube.com records 4.64% AI opening share on this market and sits 19.26 percentage points behind idealista.com. As a general-purpose platform, it opened AI answers on 6 of 7 comparable runs — one of the two actors on the panel with fewer than 7 runs of presence.
Sierra Blanca Estates records 3.71% AI opening share on this market, sitting 20.19 percentage points behind idealista.com. It opened AI answers on 7 of 7 comparable runs, placing it in the lower tier of the panel by cumulative opening volume despite appearing in every comparable run.
gesvalt.es records 3.48% AI opening share on this market and sits 20.42 percentage points behind idealista.com. It opened AI answers on 6 of 7 comparable runs, making it one of two actors on the panel with fewer than full-window presence.
realista.com records 3.02% AI opening share on this market, the lowest on the governed top-10 panel. It sits 20.88 percentage points behind idealista.com and opened AI answers on 7 of 7 comparable runs.
Pattern on the observed surface
Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · July 13–19, 2026
The opening-control rail for Branded Residences Spain is top
The opening-control rail for Branded Residences Spain is top-weighted but not monopolised. The top 3 actors together hold more than the remaining 7 combined, yet the rank-1 actor at 23.90% does not command a majority — the surface is distributed across specialist domains and niche sources rather than locked behind a single gatekeeper. The 9 sources behind idealista.com range from 14.39% down to 3.02%. One general-purpose platform — youtube.com — appears alongside otherwise focused sources, and an educational domain (insights.ehl.edu) occupies a mid-panel position. 8 of the 10 actors on the panel opened AI answers in all 7 comparable runs; 2 opened AI answers in fewer runs. The panel's composition is domain-heavy and specialist-leaning, with no social platform other than youtube.com visible on this rail.
Why this reading matters
Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · July 13–19, 2026
idealista.com holds the rank-1 position on this AI opening-control rail across the 7-run window, yet its 23.90% share leaves the majority of AI answer openings on this market distributed across the remaining nine sources. The surface reads as contested territory — the primacy slot carries weight, but the opening-control rail distributes attention across a broad set of focused domains rather than funnelling it through a single reference point.
Market implication
Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · July 13–19, 2026
The observed opening-control rail for Branded Residences Spain across the July 13–19, 2026 window signals a distributed AI surface where no single source has established authority on this observed AI Overview rail over the period. The spread of 20.88 percentage points between idealista.com and realista.com confirms that the panel stretches wide, and the presence of an educational domain and a general-purpose platform alongside niche-focused sources suggests that AI Overviews draw from a varied pool when opening answers on this market. For any actor monitoring AI visibility on this surface, the observation reframes the question: the contest is not for outright control but for presence in a fragmented opening landscape.
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Observatory Reading — Citable Proof Capsule
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- Scope:
- Branded Residences Spain · Marbella / Mallorca / Madrid
- Surface:
- AI Overview · Google · Desktop
- Observed:
- July 13–19, 2026
- Published:
- July 21, 2026
Method: How readings are scoped · Run metadata · Source protocol · Corrections and right of reply
Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking.
Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date. Terms · Citation guide
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The complete citation record · revision f5f7654630c434ee
Who controls Google's AI Overview for Branded Residences Spain, Marbella / Mallorca / Madrid? Source: https://theobservatory.io/articles/branded-residences-marbella-mallorca-madrid-ai-overview-control-july-13-19-2026 Scope: Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · Google · Desktop Family: Ranking Top 10 Observed: July 13–19, 2026 (2026-07-13/2026-07-19) Published: July 21, 2026 Method — How readings are scoped: https://theobservatory.io/method#standards Method — Run metadata: https://theobservatory.io/method/panel#run-metadata Method — Source protocol: https://theobservatory.io/method#source-protocol Method — Corrections and right of reply: https://theobservatory.io/method#corrections Public table: https://theobservatory.io/articles/branded-residences-marbella-mallorca-madrid-ai-overview-control-july-13-19-2026/data.csv Citation text: https://theobservatory.io/articles/branded-residences-marbella-mallorca-madrid-ai-overview-control-july-13-19-2026/citation.txt Reuse terms: https://theobservatory.io/terms Across 7 comparable scheduled runs from July 13–19, 2026, idealista.com holds the strongest AI opening share on this market at 23.90%, leading the top-10 panel on the AI Overview opening-control rail for Branded Residences Spain. Key facts: • idealista.com: 24% AI opening share · opening in 7/7 runs • brand-atlas.com: 14% AI opening share · opening in 7/7 runs • brandedliving.co: 14% AI opening share · opening in 7/7 runs Published table — AIO opening control — top 10 (July 13–19, 2026 · 106 queries per run · 7 comparable runs): Rank · Actor · AIO opening control 1. idealista.com — 23.90% AI opening share · opening in 7/7 runs — #1 2. brand-atlas.com — 14.39% AI opening share · opening in 7/7 runs — #2 3. brandedliving.co — 13.69% AI opening share · opening in 7/7 runs — #3 4. brandedresi.com — 8.82% AI opening share · opening in 7/7 runs — #4 5. en.savills.es — 6.96% AI opening share · opening in 7/7 runs — #5 6. insights.ehl.edu — 5.10% AI opening share · opening in 7/7 runs — #6 7. youtube.com — 4.64% AI opening share · opening in 6/7 runs — #7 8. Sierra Blanca Estates — 3.71% AI opening share · opening in 7/7 runs — #8 9. gesvalt.es — 3.48% AI opening share · opening in 6/7 runs — #9 10. realista.com — 3.02% AI opening share · opening in 7/7 runs — #10 Reading basis: This card observes the AI Overview opening-control rail for Branded Residences Spain in Spain on Google desktop across 7 comparable scheduled runs in the observation period July 13–19, 2026. The panel ranks the top-10 actors by cumulative AI opening share on this market, aggregated from 106 observed queries. Per-actor values represent the sum of each actor's AI answer openings across all comparable runs, divided by one single period-wide denominator. AI Overview opening-control evidence was available on 7 of 7 runs in the window. Limitations and non-claims: — Observes the observed AI answer surface only; within a defined scope and window. — A period aggregate (7 comparable runs) — not a claim about bookings, revenue, or market share. — Scoped to Branded Residences Spain Marbella / Mallorca / Madrid, July 2026; not generalisable beyond this market and window. — The Observatory · Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · Google · Desktop · July 13–19, 2026 Based on governed AAI Kernel evidence. Capture identifier: pr_1791426155779_qj6kji. Cite freely with attribution. Published by The Observatory. Source footnote: Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims. Attribution: Published by The Observatory · Based on an AAI Kernel capture · governed by The Observatory editorial system Cite: According to The Observatory (July 21, 2026), Who controls Google's AI Overview for Branded Residences Spain, Marbella / Mallorca / Madrid?. https://theobservatory.io/articles/branded-residences-marbella-mallorca-madrid-ai-overview-control-july-13-19-2026 This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset. Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking. Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date. Revision: f5f7654630c434ee
This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset.
— The Observatory · Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · Google · Desktop · July 13–19, 2026
Based on governed AAI Kernel evidence. Capture identifier pr_1791426155779_qj6kji. Cite freely with attribution. Published by The Observatory.
FAQ
- What does 'AI opening share on this market' measure?
- It measures how often a given actor is cited at the very opening of AI Overview answers across the market's observed query set. It captures the primacy slot — which source AI reaches for first — not general citation frequency or organic search ranking.
- Does this card prove a longer-term trend in AI opening behaviour?
- This observation does not establish a longer-term trend. It covers 7 comparable scheduled runs in an observation period from July 13–19, 2026. AI Overview opening behaviour is volatile across queries, models, and dates; future windows may produce different results.
- Why does the panel include an educational domain and a general-purpose platform alongside niche sources?
- The panel reflects the sources that AI Overviews actually reached for first when answering 106 observed queries on this market across the window. The composition is governed by observed opening behaviour, not by editorial selection or business classification.
Scope and limitations
Branded Residences Spain · Marbella / Mallorca / Madrid · AI Overview · July 13–19, 2026 · what this card does not claim
- Observes the observed AI answer surface only; within a defined scope and window.
- A period aggregate (7 comparable runs) — not a claim about bookings, revenue, or market share.
- Scoped to Branded Residences Spain Marbella / Mallorca / Madrid, July 2026; not generalisable beyond this market and window.
Method & source
This card observes the AI Overview opening-control rail for Branded Residences Spain in Spain on Google desktop across 7 comparable scheduled runs in the observation period July 13–19, 2026. The panel ranks the top-10 actors by cumulative AI opening share on this market, aggregated from 106 observed queries. Per-actor values represent the sum of each actor's AI answer openings across all comparable runs, divided by one single period-wide denominator. AI Overview opening-control evidence was available on 7 of 7 runs in the window.
The complete methodology — scope, panels, run conditions and corrections — is set out on the Method page.
Source protocol · How readings are scoped · Run metadata · Corrections
Period observation across 7 comparable scheduled runs (July 13–19, 2026). AI Overview opening-control evidence available on 7 of 7 runs. This observation does not establish a longer-term trend. No claim about general citation share or organic visibility.
A capture from AAI Kernel’s governed intelligence — published by The Observatory. One reading of many; the publication date is distinct from the observed window shown above.Published 2026-07-21 · Governed capture ID · pr_1791426155779_qj6kji
Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.
Right of replyNamed in this reading? Submit a correction or a response.
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Governed measurements and verbatim quotations from observed AI models are distinct from The Observatory’s editorial interpretations. Original model statements are preserved as observed, including any inaccuracies they may contain. Learn more about our verification and editorial standards
Submit a statement → right-of-reply@theobservatory.ioHow we read this
Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.
Method & SourceContinue the reading
The Branded Residences Spain room places this AI Overview Ranking — Top 10 reading alongside the market’s other published observations.
For the same observation window, July 13–19, 2026, Branded Residences Spain is also read in the AI Citation Ranking — Top 5 table, the Organic Ranking — Top 5 table and the Query Spotlight table; each keeps its own reading basis.
The New York reading and Phuket reading examine the same AI Overview Ranking — Top 10 for July 13–19, 2026; compare the stated reading bases before drawing a cross-market conclusion.
