— Ranking Top 10 · AI Overview —
Who controls Google's AI Overview for Branded Residences, London?
savills.co.uk holds the strongest AI opening share on the Branded Residences London market across the 7-run window August 3–9, 2026, at 20.55%.
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- Market
- Branded Residences
- Location
- London
- Observed period
- August 3–9, 2026
- Run type
- Period run · 7 comparable runs
- Queries
- 105 queries per run
- Search engine
- Device
- Desktop
- Source location
- United Kingdom
- Reading
- Ranking Top 10 · AI Overview
“London's branded-residences AI opening rail splits across ten domains, with no single actor commanding the primacy slot outright.”
Quick answer
brandedliving.co follows at 18.13%, sitting 2.42 percentage points behind.
Key reading
Branded Residences · London · AI Overview · August 3–9, 2026
The panel resolves as a distributed structure over the observed period: savills.co.uk leads at 20.55%, but brandedliving.co at 18.13% and luxurylondon.co.uk at 14.16% keep the gap narrow enough that the top 3 actors together hold more than the remaining 7 combined. Below that trio, the surface fragments sharply — the 9 sources behind savills.co.uk range from 18.13% down to 3.80%. The only general-purpose platform on the panel, youtube.com, sits at rank 10 with 3.80% AI opening share, while the rest of the governed top 10 are niche domains. AI Overview opening-control evidence was available on 7 of 7 runs in the comparable window.
Core metric
AIO opening control — top 10 · Branded Residences · London · AI Overview · August 3–9, 2026
Observed metric
AIO opening control — top 10
| Actor | Rank | AIO opening share | Presence |
|---|---|---|---|
| savills.co.uk | #1 | 20.55% AI opening share | opening in 7/7 runs |
| brandedliving.co | #2 | 18.13% AI opening share | opening in 6/7 runs |
| luxurylondon.co.uk | #3 | 14.16% AI opening share | opening in 7/7 runs |
| homefinder.ai | #4 | 7.94% AI opening share | opening in 7/7 runs |
| farrer.co.uk | #5 | 7.25% AI opening share | opening in 7/7 runs |
| brandedresi.com | #6 | 6.04% AI opening share | opening in 7/7 runs |
| Savills | #7 | 5% AI opening share | opening in 7/7 runs |
| brand-atlas.com | #8 | 3.97% AI opening share | opening in 7/7 runs |
| insights.ehl.edu | #9 | 3.97% AI opening share | opening in 7/7 runs |
| youtube.com | #10 | 3.80% AI opening share | opening in 7/7 runs |
How the actors read on the surface
Branded Residences · London · AI Overview · August 3–9, 2026
savills.co.uk holds the strongest AI opening share on this market in this card scope, at 20.55%. It opened AI answers on 7 of 7 comparable runs, holding the rank-1 position in the period-wide ranking across the August 3–9, 2026 window.
brandedliving.co records 18.13% AI opening share on this market, sitting 2.42 percentage points behind savills.co.uk. It opened AI answers on 6 of 7 comparable runs — the only actor on the governed panel not present across every run in the window.
luxurylondon.co.uk records 14.16% AI opening share on this market, sitting 6.39 percentage points behind savills.co.uk. It opened AI answers on 7 of 7 comparable runs, anchoring the third position in the period-wide ranking.
homefinder.ai records 7.94% AI opening share on this market and sits 12.61 percentage points behind savills.co.uk. It opened AI answers on 7 of 7 comparable runs, occupying a mid-panel position on this opening-control rail.
farrer.co.uk records 7.25% AI opening share on this market, sitting 13.30 percentage points behind savills.co.uk. Present on 7 of 7 comparable runs, it holds a position just below homefinder.ai in the period-wide ranking.
brandedresi.com records 6.04% AI opening share on this market and sits 14.51 percentage points behind savills.co.uk. It opened AI answers on 7 of 7 comparable runs, placing in the lower portion of the governed panel.
Savills — a separate governed actor from savills.co.uk on this panel — records 5.01% AI opening share on this market and sits 15.54 percentage points behind savills.co.uk. It opened AI answers on 7 of 7 comparable runs.
brand-atlas.com records 3.97% AI opening share on this market, sitting 16.58 percentage points behind savills.co.uk. It opened AI answers on 7 of 7 comparable runs.
insights.ehl.edu records 3.97% AI opening share on this market, matching brand-atlas.com on the metric while sitting 16.58 percentage points behind savills.co.uk. It opened AI answers on 7 of 7 comparable runs.
youtube.com is the only general-purpose platform on this governed panel. It records 3.80% AI opening share on this market and sits 16.75 percentage points behind savills.co.uk, occupying the tenth position in the period-wide ranking despite opening AI answers on 7 of 7 comparable runs.
Pattern on the observed surface
Branded Residences · London · AI Overview · August 3–9, 2026
The opening-control rail for Branded Residences London is to
The opening-control rail for Branded Residences London is top-heavy but not monopolised. The top 3 actors together hold more than the remaining 7 combined, yet the gap between the rank-1 and rank-2 source is only 2.42 percentage points — a contested lead rather than a runaway one. Below the top three, the surface flattens into a cluster of niche domains whose shares compress toward the bottom of the panel. youtube.com is the sole general-purpose platform; every other source is a focused domain. 9 of the 10 actors on the panel opened AI answers in all 7 comparable runs; 1 opened AI answers in fewer runs.
Why this reading matters
Branded Residences · London · AI Overview · August 3–9, 2026
savills.co.uk and Savills appear as two distinct governed actors on this panel, together occupying rank 1 and rank 7. The surface treats the domain and the brand-name entity as separate sources of AI opening signal — a structural detail that any operator monitoring this rail should note when reading the period-wide ranking.
Market implication
Branded Residences · London · AI Overview · August 3–9, 2026
The distributed structure of this opening-control panel suggests that AI Overviews draw on a wide set of niche domains when answering Branded Residences London queries, rather than concentrating on a single reference source. For any actor monitoring AI opening share on this market, the observation signals that the primacy slot is contested across the period — the rank-1 position carries a lead, but the gap to rank 2 is narrow enough that the surface could shift in a future window.
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Observatory Reading — Citable Proof Capsule
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- Scope:
- Branded Residences · London
- Surface:
- AI Overview · Google · Desktop
- Observed:
- August 3–9, 2026
- Published:
- August 11, 2026
Method: How readings are scoped · Run metadata · Source protocol · Corrections and right of reply
Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking.
Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date. Terms · Citation guide
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The complete citation record · revision f709946fa2b3699d
Who controls Google's AI Overview for Branded Residences, London? Source: https://theobservatory.io/articles/branded-residences-london-ai-overview-control-august-3-9-2026 Scope: Branded Residences · London · AI Overview · Google · Desktop Family: Ranking Top 10 Observed: August 3–9, 2026 (2026-08-03/2026-08-09) Published: August 11, 2026 Method — How readings are scoped: https://theobservatory.io/method#standards Method — Run metadata: https://theobservatory.io/method/panel#run-metadata Method — Source protocol: https://theobservatory.io/method#source-protocol Method — Corrections and right of reply: https://theobservatory.io/method#corrections Public table: https://theobservatory.io/articles/branded-residences-london-ai-overview-control-august-3-9-2026/data.csv Citation text: https://theobservatory.io/articles/branded-residences-london-ai-overview-control-august-3-9-2026/citation.txt Reuse terms: https://theobservatory.io/terms savills.co.uk holds the strongest AI opening share on the Branded Residences London market across the 7-run window August 3–9, 2026, at 20.55%. Key facts: • savills.co.uk: 21% AI opening share · opening in 7/7 runs • brandedliving.co: 18% AI opening share · opening in 6/7 runs • luxurylondon.co.uk: 14% AI opening share · opening in 7/7 runs Published table — AIO opening control — top 10 (August 3–9, 2026 · 105 queries per run · 7 comparable runs): Rank · Actor · AIO opening control 1. savills.co.uk — 20.55% AI opening share · opening in 7/7 runs — #1 2. brandedliving.co — 18.13% AI opening share · opening in 6/7 runs — #2 3. luxurylondon.co.uk — 14.16% AI opening share · opening in 7/7 runs — #3 4. homefinder.ai — 7.94% AI opening share · opening in 7/7 runs — #4 5. farrer.co.uk — 7.25% AI opening share · opening in 7/7 runs — #5 6. brandedresi.com — 6.04% AI opening share · opening in 7/7 runs — #6 7. Savills — 5% AI opening share · opening in 7/7 runs — #7 8. brand-atlas.com — 3.97% AI opening share · opening in 7/7 runs — #8 9. insights.ehl.edu — 3.97% AI opening share · opening in 7/7 runs — #9 10. youtube.com — 3.80% AI opening share · opening in 7/7 runs — #10 Reading basis: This card observes the AI Overview opening-control rail for Branded Residences London in London on Google desktop across 7 comparable scheduled runs in the observation period August 3–9, 2026. The panel ranks the top 10 actors by cumulative AI opening volume over the period, aggregated from 105 observed queries. Per-actor values reflect the sum of each actor's openings across all comparable runs divided by one single period-wide denominator. AI Overview opening-control evidence was available on 7 of 7 runs in the comparable window. Limitations and non-claims: — Observes the observed AI answer surface only; within a defined scope and window. — A period aggregate (7 comparable runs) — not a claim about bookings, revenue, or market share. — Scoped to Branded Residences London, August 2026; not generalisable beyond this market and window. — The Observatory · Branded Residences · London · AI Overview · Google · Desktop · August 3–9, 2026 Based on governed AAI Kernel evidence. Capture identifier: pr_1787896470163_h7bq6j. Cite freely with attribution. Published by The Observatory. Source footnote: Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims. Attribution: Published by The Observatory · Based on an AAI Kernel capture · governed by The Observatory editorial system Cite: According to The Observatory (August 11, 2026), Who controls Google's AI Overview for Branded Residences, London?. https://theobservatory.io/articles/branded-residences-london-ai-overview-control-august-3-9-2026 This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset. Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking. Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date. Revision: f709946fa2b3699d
This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset.
— The Observatory · Branded Residences · London · AI Overview · Google · Desktop · August 3–9, 2026
Based on governed AAI Kernel evidence. Capture identifier pr_1787896470163_h7bq6j. Cite freely with attribution. Published by The Observatory.
FAQ
- What does AI opening share measure?
- AI opening share captures which source AI Overviews reach for first when constructing an answer. It measures the opening-control position — who opens the AI answer — not general citation frequency and not organic search ranking.
- Does this card prove a longer-term trend?
- This observation does not establish a longer-term trend. It aggregates 7 comparable scheduled runs in an observation period (August 3–9, 2026). AI Overview opening behaviour is volatile across queries, models, and dates; future windows may produce different results.
- Why do savills.co.uk and Savills appear as separate actors?
- The governed panel treats each domain or entity as a distinct actor. savills.co.uk and Savills are recorded as separate sources of AI opening signal in this observation, and their shares are reported independently.
Scope and limitations
Branded Residences · London · AI Overview · August 3–9, 2026 · what this card does not claim
- Observes the observed AI answer surface only; within a defined scope and window.
- A period aggregate (7 comparable runs) — not a claim about bookings, revenue, or market share.
- Scoped to Branded Residences London, August 2026; not generalisable beyond this market and window.
Method & source
This card observes the AI Overview opening-control rail for Branded Residences London in London on Google desktop across 7 comparable scheduled runs in the observation period August 3–9, 2026. The panel ranks the top 10 actors by cumulative AI opening volume over the period, aggregated from 105 observed queries. Per-actor values reflect the sum of each actor's openings across all comparable runs divided by one single period-wide denominator. AI Overview opening-control evidence was available on 7 of 7 runs in the comparable window.
The complete methodology — scope, panels, run conditions and corrections — is set out on the Method page.
Source protocol · How readings are scoped · Run metadata · Corrections
Period observation across 7 comparable scheduled runs (August 3–9, 2026). AI Overview opening-control evidence available on 7 of 7 runs. This observation does not establish a longer-term trend. No claim about general citation share or organic visibility.
A capture from AAI Kernel’s governed intelligence — published by The Observatory. One reading of many; the publication date is distinct from the observed window shown above.Published 2026-08-11 · Governed capture ID · pr_1787896470163_h7bq6j
Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.
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Governed measurements and verbatim quotations from observed AI models are distinct from The Observatory’s editorial interpretations. Original model statements are preserved as observed, including any inaccuracies they may contain. Learn more about our verification and editorial standards
Submit a statement → right-of-reply@theobservatory.ioHow we read this
Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.
Method & SourceContinue the reading
The Branded Residences London room places this AI Overview Ranking — Top 10 reading alongside the market’s other published observations.
For the same observation window, August 3–9, 2026, Branded Residences London is also read in the AI Citation Ranking — Top 5 table, the Organic Ranking — Top 5 table and the Query Spotlight table; each keeps its own reading basis.
The Dubai reading and Marbella / Mallorca / Madrid reading examine the same AI Overview Ranking — Top 10 for August 3–9, 2026; compare the stated reading bases before drawing a cross-market conclusion.
