— Ranking Top 10 · AI Overview —
Who controls Google's AI Overview for Branded Residences, London?
brandedliving.co holds the strongest AI opening share on the Branded Residences London market across the 7-run window from August 10–16, 2026, recording 22.73% of all AI Overview openings observed over the period.
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- Market
- Branded Residences
- Location
- London
- Observed period
- August 10–16, 2026
- Run type
- Period run · 7 comparable runs
- Queries
- 10-actor panel
- Search engine
- Device
- Desktop
- Source location
- United Kingdom
- Reading
- Ranking Top 10 · AI Overview
“Two domains contest the AI opening slot for Branded Residences London, separated by less than a single percentage point.”
Quick answer
savills.co.uk sits 0.59 percentage points behind at 22.14%.
Key reading
Branded Residences · London · AI Overview · August 10–16, 2026
brandedliving.co holds the rank-1 position on the AI opening-control rail for Branded Residences London across 7 comparable scheduled runs in the observation period August 10–16, 2026, at 22.73%. savills.co.uk sits 0.59 percentage points behind at 22.14%, making the contest at the top of this surface exceptionally tight. luxurylondon.co.uk occupies the rank-3 position at 13.37%, already 9.36 percentage points behind brandedliving.co. The top 3 actors together hold more than the remaining 7 combined. Below the top three, the panel disperses sharply: the 9 sources behind brandedliving.co range from 22.14% down to 3.12%.
Core metric
AIO opening control — top 10 · Branded Residences · London · AI Overview · August 10–16, 2026
Observed metric
AIO opening control — top 10
| Actor | Rank | AIO opening share | Presence |
|---|---|---|---|
| brandedliving.co | #1 | 22.73% AI opening share | opening in 7/7 runs |
| savills.co.uk | #2 | 22.14% AI opening share | opening in 7/7 runs |
| luxurylondon.co.uk | #3 | 13.37% AI opening share | opening in 7/7 runs |
| homefinder.ai | #4 | 6.98% AI opening share | opening in 7/7 runs |
| brand-atlas.com | #5 | 5.20% AI opening share | opening in 7/7 runs |
| Savills | #6 | 4.75% AI opening share | opening in 7/7 runs |
| knightfrank.co.uk | #7 | 4.61% AI opening share | opening in 7/7 runs |
| insights.ehl.edu | #8 | 4.16% AI opening share | opening in 7/7 runs |
| farrer.co.uk | #9 | 4.01% AI opening share | opening in 6/7 runs |
| forshawgroup.com | #10 | 3.12% AI opening share | opening in 7/7 runs |
How the actors read on the surface
Branded Residences · London · AI Overview · August 10–16, 2026
brandedliving.co holds the strongest AI opening share on this market in this card scope, at 22.73%. It opened AI answers on 7 of 7 comparable runs, placing it at the top of the period-wide ranking by cumulative opening volume.
savills.co.uk records 22.14% AI opening share on this market, sitting 0.59 percentage points behind brandedliving.co. That gap is the smallest on the governed panel, and savills.co.uk opened AI answers on 7 of 7 comparable runs.
luxurylondon.co.uk records 13.37% AI opening share on this market, sitting 9.36 percentage points behind brandedliving.co. It opened AI answers on 7 of 7 comparable runs, holding a clear rank-3 position in the period-wide panel.
homefinder.ai records 6.98% AI opening share on this market and sits 15.75 percentage points behind brandedliving.co. It opened AI answers on 7 of 7 comparable runs, anchoring the upper portion of the trailing group.
brand-atlas.com records 5.20% AI opening share on this market. It sits 17.53 percentage points behind brandedliving.co and opened AI answers on 7 of 7 comparable runs.
Savills records 4.75% AI opening share on this market, sitting 17.98 percentage points behind brandedliving.co. It opened AI answers on 7 of 7 comparable runs, occupying a position in the lower half of the governed panel.
knightfrank.co.uk records 4.61% AI opening share on this market, sitting 18.13 percentage points behind brandedliving.co. It opened AI answers on 7 of 7 comparable runs.
insights.ehl.edu records 4.16% AI opening share on this market. It sits 18.57 percentage points behind brandedliving.co and opened AI answers on 7 of 7 comparable runs — a niche domain surfacing on the opening-control rail for this market.
farrer.co.uk records 4.01% AI opening share on this market, sitting 18.72 percentage points behind brandedliving.co. It opened AI answers on 6 of 7 comparable runs, the only actor on the governed panel not present across every run in the window.
forshawgroup.com records 3.12% AI opening share on this market, the lowest on the governed top-10 panel. It sits 19.61 percentage points behind brandedliving.co and opened AI answers on 7 of 7 comparable runs.
Pattern on the observed surface
Branded Residences · London · AI Overview · August 10–16, 2026
The panel is top-heavy with a contested apex
The panel is top-heavy with a contested apex: the top 3 actors together hold more than the remaining 7 combined. The gap between rank 1 and rank 2 is the narrowest on the surface — 0.59 percentage points — while the spread from rank 1 to rank 10 spans 19.61 percentage points. Below the top three, the panel compresses into a trailing cluster: the 9 sources behind brandedliving.co range from 22.14% down to 3.12%. The surface is composed entirely of niche and specialist domains; no social platforms or general-purpose aggregators appear on this opening-control rail.
Why this reading matters
Branded Residences · London · AI Overview · August 10–16, 2026
brandedliving.co and savills.co.uk together sit at the top of this opening-control rail with a combined governed share of 44.87 percentage points — yet the top 2 actors together hold less than the remaining 8 combined. The structural read is that while the contest at the apex is tight, the long tail of the panel collectively commands the larger share of AI openings observed across the window.
Market implication
Branded Residences · London · AI Overview · August 10–16, 2026
The near-parity between brandedliving.co and savills.co.uk at the top of the AI opening-control rail signals that the primacy slot on this surface is contested rather than settled. For any actor monitoring AI opening visibility on the Branded Residences London market, the observation suggests that the opening-control surface distributes its reach across a broad set of focused sources, with concentration at the top but no single actor locking down the primacy position across the period.
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Observatory Reading — Citable Proof Capsule
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- Scope:
- Branded Residences · London
- Surface:
- AI Overview · Google · Desktop
- Observed:
- August 10–16, 2026
- Published:
- August 18, 2026
Method: How readings are scoped · Run metadata · Source protocol · Corrections and right of reply
Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking.
Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date. Terms · Citation guide
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The complete citation record · revision 22b062f84b197308
Who controls Google's AI Overview for Branded Residences, London? Source: https://theobservatory.io/articles/branded-residences-london-ai-overview-control-august-10-16-2026 Scope: Branded Residences · London · AI Overview · Google · Desktop Family: Ranking Top 10 Observed: August 10–16, 2026 (2026-08-10/2026-08-16) Published: August 18, 2026 Method — How readings are scoped: https://theobservatory.io/method#standards Method — Run metadata: https://theobservatory.io/method/panel#run-metadata Method — Source protocol: https://theobservatory.io/method#source-protocol Method — Corrections and right of reply: https://theobservatory.io/method#corrections Public table: https://theobservatory.io/articles/branded-residences-london-ai-overview-control-august-10-16-2026/data.csv Citation text: https://theobservatory.io/articles/branded-residences-london-ai-overview-control-august-10-16-2026/citation.txt Reuse terms: https://theobservatory.io/terms brandedliving.co holds the strongest AI opening share on the Branded Residences London market across the 7-run window from August 10–16, 2026, recording 22.73% of all AI Overview openings observed over the period. Key facts: • brandedliving.co: 23% AI opening share · opening in 7/7 runs • savills.co.uk: 22% AI opening share · opening in 7/7 runs • luxurylondon.co.uk: 13% AI opening share · opening in 7/7 runs Published table — AIO opening control — top 10 (August 10–16, 2026 · 7 comparable runs): Rank · Actor · AIO opening control 1. brandedliving.co — 22.73% AI opening share · opening in 7/7 runs — #1 2. savills.co.uk — 22.14% AI opening share · opening in 7/7 runs — #2 3. luxurylondon.co.uk — 13.37% AI opening share · opening in 7/7 runs — #3 4. homefinder.ai — 6.98% AI opening share · opening in 7/7 runs — #4 5. brand-atlas.com — 5.20% AI opening share · opening in 7/7 runs — #5 6. Savills — 4.75% AI opening share · opening in 7/7 runs — #6 7. knightfrank.co.uk — 4.61% AI opening share · opening in 7/7 runs — #7 8. insights.ehl.edu — 4.16% AI opening share · opening in 7/7 runs — #8 9. farrer.co.uk — 4.01% AI opening share · opening in 6/7 runs — #9 10. forshawgroup.com — 3.12% AI opening share · opening in 7/7 runs — #10 Reading basis: This card observes the AI Overview opening-control rail for Branded Residences London in London on Google desktop across 7 comparable scheduled runs in the observation period August 10–16, 2026. AI Overview opening-control evidence was available on 7 of 7 runs. The governed top-10 panel is ranked by cumulative AI opening volume over the period, with per-actor shares calculated on one single period-wide denominator. The observation covers 105 queries. The primary metric is AI opening share on this market. Limitations and non-claims: — Observes the observed AI answer surface only; within a defined scope and window. — A period aggregate (7 comparable runs) — not a claim about bookings, revenue, or market share. — Scoped to Branded Residences London, August 2026; not generalisable beyond this market and window. — The Observatory · Branded Residences · London · AI Overview · Google · Desktop · August 10–16, 2026 Based on governed AAI Kernel evidence. Capture identifier: pr_1787892437096_kkancp. Cite freely with attribution. Published by The Observatory. Source footnote: Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims. Attribution: Published by The Observatory · Based on an AAI Kernel capture · governed by The Observatory editorial system Cite: According to The Observatory (August 18, 2026), Who controls Google's AI Overview for Branded Residences, London?. https://theobservatory.io/articles/branded-residences-london-ai-overview-control-august-10-16-2026 This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset. Observed by The Observatory. Not an endorsement, recommendation, market-share claim or commercial ranking. Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date. Revision: 22b062f84b197308
This record is the published reading and its public table/slice as served on the card — not the complete underlying capture or provider dataset.
— The Observatory · Branded Residences · London · AI Overview · Google · Desktop · August 10–16, 2026
Based on governed AAI Kernel evidence. Capture identifier pr_1787892437096_kkancp. Cite freely with attribution. Published by The Observatory.
FAQ
- What does AI opening share measure?
- AI opening share captures which domain AI Overviews reach for first when constructing an answer. It measures the opening-control slot — the source cited at the start of the AI-generated response — not general citation frequency and not organic search ranking.
- Does this card prove a longer-term trend?
- This observation does not establish a longer-term trend. It aggregates 7 comparable scheduled runs in an observation period from August 10–16, 2026. AI Overview opening behavior is volatile across queries, models, and dates; future windows may produce different results.
- Why does farrer.co.uk show presence on 6 of 7 runs while other actors show 7 of 7?
- 9 of the 10 actors on the panel opened AI answers in all 7 comparable runs; 1 opened AI answers in fewer runs. farrer.co.uk opened AI answers on 6 of 7 comparable runs, meaning it did not carry opening signal on one run in the window. Presence frequency reflects actual opening signal per run, not eligibility.
Scope and limitations
Branded Residences · London · AI Overview · August 10–16, 2026 · what this card does not claim
- Observes the observed AI answer surface only; within a defined scope and window.
- A period aggregate (7 comparable runs) — not a claim about bookings, revenue, or market share.
- Scoped to Branded Residences London, August 2026; not generalisable beyond this market and window.
Method & source
This card observes the AI Overview opening-control rail for Branded Residences London in London on Google desktop across 7 comparable scheduled runs in the observation period August 10–16, 2026. AI Overview opening-control evidence was available on 7 of 7 runs. The governed top-10 panel is ranked by cumulative AI opening volume over the period, with per-actor shares calculated on one single period-wide denominator. The observation covers 105 queries. The primary metric is AI opening share on this market.
The complete methodology — scope, panels, run conditions and corrections — is set out on the Method page.
Source protocol · How readings are scoped · Run metadata · Corrections
Period observation across 7 comparable scheduled runs in the observation period August 10–16, 2026. AI Overview opening-control evidence available on 7 of 7 runs. This observation does not establish a longer-term trend. No claim about general citation share or organic visibility.
A capture from AAI Kernel’s governed intelligence — published by The Observatory. One reading of many; the publication date is distinct from the observed window shown above.Published 2026-08-18 · Governed capture ID · pr_1787892437096_kkancp
Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.
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Send the reading link and your proposed correction or statement to right-of-reply@theobservatory.io. We review attribution, relevance and legal concerns before publication. Our correction and reply process explains what happens next.
Governed measurements and verbatim quotations from observed AI models are distinct from The Observatory’s editorial interpretations. Original model statements are preserved as observed, including any inaccuracies they may contain. Learn more about our verification and editorial standards
Submit a statement → right-of-reply@theobservatory.ioHow we read this
Sourced from a published AAI MIB card. The Observatory publishes this card’s public findings; values are as observed on the search surface, not business-market claims.
Method & SourceContinue the reading
The Branded Residences London room places this AI Overview Ranking — Top 10 reading alongside the market’s other published observations.
For the same observation window, August 10–16, 2026, Branded Residences London is also read in the AI Citation Ranking — Top 5 table, the Organic Ranking — Top 5 table and the Query Spotlight table; each keeps its own reading basis.
The Dubai reading and Marbella / Mallorca / Madrid reading examine the same AI Overview Ranking — Top 10 for August 10–16, 2026; compare the stated reading bases before drawing a cross-market conclusion.
