Brand Intelligence · public evidence record
Identity as recorded in the evidence
This record brings together the observations The Observatory has published concerning Zillow — across 4 markets, 109 dated readings. It is a record of the observed surface, not a statement of business quality or market leadership.
Recorded as: “Zillow”, “zillow.com”
Official web property zillow.com observed on Organic search — its rows are part of this record (identity reference)
Image: Luxury Real Estate Advisory South Florida — the market where this actor is most observed. Not an image of the actor.
About this actor
Zillow is an entity observed by The Observatory in 4 markets (Luxury Real Estate Advisory Los Angeles, Luxury Real Estate Advisory New York, Luxury Real Estate Advisory South Florida, UHNW Villa Rental South Florida); its official web property is zillow.com. It appears in the published evidence as ranked, cited, on 109 dated readings between 2026-06-21 and 2026-10-11. Identity as recorded in the evidence; no biography is inferred.
What this record shows
This record brings together what The Observatory has published about this entity: where it appears, how it is positioned, what AI models have said about it, what could be verified, and the dated evidence behind each reading.
Each finding stays scoped to its market, surface and window, and links its dated source.
Observed markets
4 Market Rooms — each carries the full dated tables and readings this record draws from.
Image of a published reading · Luxury Real Estate Advisory Los Angeles — not an image of the actor
Market positions
Current published state across its observed markets — each table keeps its own market, surface, date and window; positions from different weeks are never read as one moment.
Luxury Real Estate
Ranked · Cited by AI answers · latest dated evidence October 5–11, 2026 · AI Overview Ranking — Top 10 →
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
#2AIO opening control: 13% AI opening share · opening in 7/7 runs
Previous comparable observation · Sep 28 – Oct 4, 2026
#3AIO opening control: 11% AI opening share · opening in 7/7 runs→ #2 now · same ranking view, same basis · higher position previous table
Ranking library8 editions list this actor
Ranking Top 5 · Organic search
Current · latest published table · October 5–11, 2026
#2Observed: seen 7 of 7 runs · 28% of queries
Previous comparable observation · Sep 28 – Oct 4, 2026
#1Observed: seen 7 of 7 runs · 26% of queries→ #2 now · same ranking view, same basis · lower position previous table
Ranking library17 editions list this actor
Ranking Top 5 · AI citation
Current · latest published table · Sep 28 – Oct 4, 2026
#5Citation share: 7% AI citation share · cited in 7/7 runs
Previous comparable observation · September 21–27, 2026
#4Citation share: 6% AI citation share · cited in 7/7 runs→ #5 now · same ranking view, same basis · lower position previous table
Ranking library4 editions list this actor
Query Spotlight · Organic search
“luxury homes for sale Los Angeles”
Current · latest published table · September 21–27, 2026
#1Observed: position 1 · 7 of 7 runs (100%)
Previous comparable observation · August 24–30, 2026
#1Observed: position 1 · 6 of 6 runs (100%)→ #1 now · same ranking view, same basis · unchanged position previous table
This query’s newest published edition is September 21–27, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “best luxury real estate agents Los Angeles” — open it →
Ranking library5 editions list this actor
Query Spotlight · Organic search
“buy luxury home Bel Air”
Current · latest published table · September 7–13, 2026
#1Observed: position 1 · 6 of 6 runs (100%)
Previous comparable observation · August 10–16, 2026
#2Observed: position 2 · 7 of 7 runs→ #1 now · same ranking view, same basis · higher position previous table
This query’s newest published edition is September 7–13, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “best luxury real estate agents Los Angeles” — open it →
Ranking library3 editions list this actor
Luxury Real Estate
Ranked · Cited by AI answers · latest dated evidence October 5–11, 2026 · AI Overview Ranking — Top 10 →
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
#2AIO opening control: 17% AI opening share · opening in 7/7 runs
Previous comparable observation · Sep 28 – Oct 4, 2026
#3AIO opening control: 11% AI opening share · opening in 7/7 runs→ #2 now · same ranking view, same basis · higher position previous table
Ranking library7 editions list this actor
Ranking Top 5 · Organic search
Current · latest published table · October 5–11, 2026
#1Observed: seen 7 of 7 runs · 39% of queries
Previous comparable observation · Sep 28 – Oct 4, 2026
#1Observed: seen 7 of 7 runs · 36% of queries→ #1 now · same ranking view, same basis · unchanged position previous table
Ranking library13 editions list this actor
Ranking Top 5 · AI citation
Current · latest published table · Sep 28 – Oct 4, 2026
#4Citation share: 8% AI citation share · cited in 7/7 runs
Previous comparable observation · September 21–27, 2026
#5Citation share: 6% AI citation share · cited in 7/7 runs→ #4 now · same ranking view, same basis · higher position previous table
Ranking library3 editions list this actor
Query Spotlight · Organic search
“luxury real estate New York”
Current · latest published table · September 21–27, 2026
#2Observed: position 2 · 5 of 7 runs (71%)
Previous comparable observation · August 24–30, 2026
#2Observed: position 2 · 7 of 7 runs→ #2 now · same ranking view, same basis · unchanged position previous table
This query’s newest published edition is September 21–27, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “best luxury real estate brokers New York” — open it →
Ranking library4 editions list this actor
Query Spotlight · Organic search
“buy luxury apartment New York”
Current · latest published table · September 7–13, 2026
#2Observed: position 2 · 5 of 7 runs (71%)
Previous comparable observation · August 10–16, 2026
#1Observed: position 1 · 7 of 7 runs (100%)→ #2 now · same ranking view, same basis · lower position previous table
This query’s newest published edition is September 7–13, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “best luxury real estate brokers New York” — open it →
Ranking library3 editions list this actor
Luxury Real Estate
Ranked · Cited by AI answers · latest dated evidence October 5–11, 2026 · AI Overview Ranking — Top 10 →
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
#1AIO opening control: 25% AI opening share · opening in 7/7 runs
Previous comparable observation · Sep 28 – Oct 4, 2026
#1AIO opening control: 22% AI opening share · opening in 7/7 runs→ #1 now · same ranking view, same basis · unchanged position previous table
Ranking library9 editions list this actor
Ranking Top 5 · Organic search
Current · latest published table · October 5–11, 2026
#1Observed: seen 7 of 7 runs · 46% of queries
Previous comparable observation · Sep 28 – Oct 4, 2026
#1Observed: seen 7 of 7 runs · 40% of queries→ #1 now · same ranking view, same basis · unchanged position previous table
Ranking library17 editions list this actor
Ranking Top 5 · AI citation
Current · latest published table · Sep 28 – Oct 4, 2026
#4Citation share: 11% AI citation share · cited in 7/7 runs
Previous comparable observation · September 21–27, 2026
#4Citation share: 10% AI citation share · cited in 7/7 runs→ #4 now · same ranking view, same basis · unchanged position previous table
Ranking library5 editions list this actor
Query Spotlight · Organic search
“Miami luxury real estate”
Current · latest published table · September 21–27, 2026
#2Observed: position 2 · 5 of 7 runs (71%)
Previous comparable observation · August 24–30, 2026
#2Observed: position 2 · 7 of 7 runs (100%)→ #2 now · same ranking view, same basis · unchanged position previous table
This query’s newest published edition is September 21–27, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “best luxury real estate agents Miami” — open it →
Ranking library5 editions list this actor
Query Spotlight · Organic search
“buy luxury home Miami”
Current · latest published table · September 7–13, 2026
#1Observed: position 1 · 7 of 7 runs (100%)
Previous comparable observation · August 10–16, 2026
#1Observed: position 1 · 7 of 7 runs (100%)→ #1 now · same ranking view, same basis · unchanged position previous table
This query’s newest published edition is September 7–13, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “best luxury real estate agents Miami” — open it →
Ranking library3 editions list this actor
Other markets in the published evidence
Markets where Zillow is not in a newest published table — earlier positions, AI readings or fact checks. Each stays linked to its Market Room and dated evidence.
UHNW Villa Rental South FloridaLuxury Villa Rental · not in the newest published tables
Evidence roles: Ranked
Latest dated evidence: August 17–23, 2026 · Query Spotlight →
Query Spotlight · Organic search
“how to verify ownership of a private rental villa in Florida”
Current · latest published table · September 14–20, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · August 17–23, 2026
#4Observed: position 4 · 3 of 7 runs (43%)— history, not a current position
This query’s newest published edition is September 14–20, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “best luxury villa rental Miami” — open it →
Ranking library3 editions list this actor
Each position is the entity's own row in a governed table, scoped to its market, surface and window. The full comparison — every row — stays with the dated ranking card and the Rankings library; the governed verdict stays with Authority.
Recorded model statements
The model's recorded words, The Observatory's governed reading, and what could be verified — three layers, never mixed.
No admitted DNC Lens or Model Watch reading names this entity in its published selection.
Image of a published reading · Luxury Real Estate Advisory South Florida — not an image of the actor
Evidence archive
111 observations on 109 dated readings, newest first, 10 per page. Every item cites its immutable source.
Zillow was ranked #1 (Observed: seen 7 of 7 runs · 43% of queries) in the Organic Ranking — Top 5 table of Luxury Real Estate Advisory New York on the Organic search surface, August 17–23, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-new-york-organic-ranking-august-17-23-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory New York: Ranking Top 5 →Ranked · raw label “zillow.com”
Zillow was ranked #4 (Observed: position 4 · 3 of 7 runs (43%)) in the Query Spotlight table for the query “how to verify ownership of a private rental villa in Florida” of UHNW Villa Rental South Florida on the Organic search surface, August 17–23, 2026. Source: https://theobservatory.io/articles/luxury-villa-rental-miami-palm-beach-query-spotlight-how-verify-ownership-private-august-17-23-2026. Observed surface reading, not a business-market verdict.
UHNW Villa Rental South Florida Miami / Palm Beach: “how to verify ownership of a private rental villa in Florida” →Ranked · raw label “zillow.com”
Zillow was ranked #1 (Observed: seen 7 of 7 runs · 33% of queries) in the Organic Ranking — Top 5 table of Luxury Real Estate Advisory Los Angeles on the Organic search surface, August 10–16, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-los-angeles-organic-ranking-august-10-16-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory Los Angeles: Ranking Top 5 →Ranked · raw label “zillow.com”
Zillow was ranked #2 (Observed: position 2 · 7 of 7 runs) in the Query Spotlight table for the query “buy luxury home Bel Air” of Luxury Real Estate Advisory Los Angeles on the Organic search surface, August 10–16, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-los-angeles-query-spotlight-buy-home-bel-air-august-10-16-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory Los Angeles: “buy luxury home Bel Air” →Ranked · raw label “Zillow”
Zillow was ranked #8 (AIO opening control: 5% AI opening share · opening in 5/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Real Estate Advisory South Florida on the AI Overview surface, August 10–16, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-miami-palm-beach-ai-overview-control-august-10-16-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory South Florida Miami / Palm Beach: Ranking Top 10 →Ranked · raw label “Zillow”
Zillow was ranked #1 (Observed: seen 7 of 7 runs · 52% of queries) in the Organic Ranking — Top 5 table of Luxury Real Estate Advisory South Florida on the Organic search surface, August 10–16, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-miami-palm-beach-organic-ranking-august-10-16-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory South Florida Miami / Palm Beach: Ranking Top 5 →Ranked · raw label “zillow.com”
Zillow was ranked #1 (Observed: position 1 · 7 of 7 runs (100%)) in the Query Spotlight table for the query “buy luxury home Miami” of Luxury Real Estate Advisory South Florida on the Organic search surface, August 10–16, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-miami-palm-beach-query-spotlight-buy-home-august-10-16-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory South Florida Miami / Palm Beach: “buy luxury home Miami” →Ranked · raw label “Zillow”
Zillow was ranked #1 (Observed: seen 7 of 7 runs · 43% of queries) in the Organic Ranking — Top 5 table of Luxury Real Estate Advisory New York on the Organic search surface, August 10–16, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-new-york-organic-ranking-august-10-16-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory New York: Ranking Top 5 →Ranked · raw label “zillow.com”
Zillow was ranked #1 (Observed: position 1 · 7 of 7 runs (100%)) in the Query Spotlight table for the query “buy luxury apartment New York” of Luxury Real Estate Advisory New York on the Organic search surface, August 10–16, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-new-york-query-spotlight-buy-apartment-august-10-16-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory New York: “buy luxury apartment New York” →Ranked · raw label “Zillow”
Zillow was ranked #1 (Observed: seen 7 of 7 runs · 32% of queries) in the Organic Ranking — Top 5 table of Luxury Real Estate Advisory Los Angeles on the Organic search surface, August 3–9, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-los-angeles-organic-ranking-august-3-9-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory Los Angeles: Ranking Top 5 →Ranked · raw label “zillow.com”
Listed in the same AI Overview Ranking — Top 10 table (Luxury Real Estate Advisory Los Angeles, October 5–11, 2026): youtube.com (#1) · facebook.com (#3) · List Sothebys International Realty (#4) · Redfin (#5) · rubyhome.com (#6). Same-table occurrence is not a claim of rivalry.
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Method · citation · corrections
What this record includes: the entity's own rows in published governed ranking tables, and its appearances in the published selection of DNC Lens / Model Watch readings, each with its market, surface or model, window and immutable source. What it excludes: unpublished captures, held stock, private client work, any composite score, any inferred office, service area or market share. Identity is resolved through reviewed aliases only.
Continue the reading
The observations concerning Zillow in Luxury Real Estate Advisory South Florida form part of a wider record. The Luxury Real Estate Advisory South Florida Market Room places them alongside the market’s other published readings.
Zillow’s listed position for October 5–11, 2026 comes from the AI Overview Ranking — Top 10 table for Luxury Real Estate Advisory Los Angeles on AI Overview. The complete table preserves the comparison behind the individual record.
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