Brand Intelligence · public evidence record
Identity as recorded in the evidence
This record brings together the observations The Observatory has published concerning XO — across 9 markets, 110 dated readings. It is a record of the observed surface, not a statement of business quality or market leadership.
Recorded as: “XO”, “flyxo.com”
Official web property flyxo.com observed on Organic search, AI Overview — its rows are part of this record (identity reference)
Image: Private Aviation New York / Teterboro — the market where this actor is most observed. Not an image of the actor.
About this actor
XO is an entity observed by The Observatory in 9 markets (Private Aviation New York / Teterboro, Private Aviation South Florida, Private Aviation Monaco / French Riviera, Private Aviation UAE and 5 more); its official web property is flyxo.com. It appears in the published evidence as ranked, cited, mentioned, on 110 dated readings between 2026-06-21 and 2026-10-11. Identity as recorded in the evidence; no biography is inferred.
What this record shows
This record brings together what The Observatory has published about this entity: where it appears, how it is positioned, what AI models have said about it, what could be verified, and the dated evidence behind each reading.
Each finding stays scoped to its market, surface and window, and links its dated source.
Observed markets
9 Market Rooms — each carries the full dated tables and readings this record draws from.
Private Aviation
New York / Teterboro
In 3 current published tables
Private Aviation
Miami / Palm Beach
In 1 current published table
Private Aviation
Monaco
Appears through: Mentioned in an AI reading
Private Aviation
Dubai / Abu Dhabi
In 1 current published table
Private Aviation
Singapore
In 1 current published table
Private Aviation
Los Angeles
In 1 current published table
Private Aviation
Geneva / Zurich
Not in the newest published tables
Private Aviation
Hong Kong
Appears through: Mentioned in an AI reading
Private Aviation
London
Appears through: Mentioned in an AI reading
Image of a published reading · Private Aviation South Florida — not an image of the actor
Market positions
Current published state across its observed markets — each table keeps its own market, surface, date and window; positions from different weeks are never read as one moment.
Private Aviation
Ranked · Cited by AI answers · Mentioned in an AI reading · latest dated evidence October 5–11, 2026 · AI Overview Ranking — Top 10 →
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
#5AIO opening control: 8% AI opening share · opening in 7/7 runs
Comparison not established: The actor is not listed in the previous edition (Sep 28 – Oct 4, 2026); a movement needs the actor in both.
Ranking library12 editions list this actor
Ranking Top 5 · Organic search
Current · latest published table · October 5–11, 2026
#4Observed: seen 3 of 7 runs · 22% of queries
Comparison not established: The actor is not listed in the previous edition (Sep 28 – Oct 4, 2026); a movement needs the actor in both.
Ranking library7 editions list this actor
Ranking Top 5 · AI citation
Current · latest published table · Sep 28 – Oct 4, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · September 7–13, 2026
#4Citation share: 6% AI citation share · cited in 7/7 runs— history, not a current position
Ranking library4 editions list this actor
Query Spotlight · Organic search
“private jet charter cost New York to Miami”
Current · latest published table · September 7–13, 2026
#4Observed: position 4 · 7 of 7 runs (100%)
Previous comparable observation · August 10–16, 2026
#4Observed: position 4 · 7 of 7 runs (100%)→ #4 now · same ranking view, same basis · unchanged position previous table
This query’s newest published edition is September 7–13, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “top private jet operators Teterboro” — open it →
Ranking library3 editions list this actor
Private Aviation
Ranked · Mentioned in an AI reading · latest dated evidence October 5–11, 2026 · Organic Ranking — Top 5 →
Ranking Top 5 · Organic search
Current · latest published table · October 5–11, 2026
#4Observed: seen 4 of 7 runs · 16% of queries
Comparison not established: The actor is not listed in the previous edition (Sep 28 – Oct 4, 2026); a movement needs the actor in both.
Ranking library14 editions list this actor
Private Aviation
Ranked · Mentioned in an AI reading · latest dated evidence October 5, 2026 · Model Watch →
Query Spotlight · Organic search
“private jet charter Dubai to London”
Current · latest published table · September 7–13, 2026
#3Observed: position 3 · 7 of 7 runs (100%)
Previous comparable observation · August 10–16, 2026
#2Observed: position 2 · 7 of 7 runs (100%)→ #3 now · same ranking view, same basis · lower position previous table
This query’s newest published edition is September 7–13, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “best private jet charter UAE” — open it →
Ranking library3 editions list this actor
Query Spotlight · Organic search
“private jet charter Dubai”
Current · latest published table · September 21–27, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · Jun 29 – Jul 5, 2026
#5Observed: position 5 · 7 of 7 runs (100%)— history, not a current position
This query’s newest published edition is September 21–27, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “best private jet charter UAE” — open it →
Ranking library1 edition list this actor
Private Aviation
Ranked · latest dated evidence Sep 28 – Oct 4, 2026 · Query Spotlight →
Query Spotlight · Organic search
“private jet charter cost Singapore”
Current · latest published table · Sep 28 – Oct 4, 2026
#4Observed: position 4 · 6 of 7 runs (86%)
Previous comparable observation · Aug 31 – Sep 6, 2026
#4Observed: position 4 · 7 of 7 runs (100%)→ #4 now · same ranking view, same basis · unchanged position previous table
Ranking library3 editions list this actor
Query Spotlight · Organic search
“private jet charter Singapore”
Current · latest published table · September 21–27, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · Jul 27 – Aug 2, 2026
#5Observed: position 5 · 6 of 7 runs (86%)— history, not a current position
This query’s newest published edition is September 21–27, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “private jet charter cost Singapore” — open it →
Ranking library1 edition list this actor
Private Aviation
Ranked · Mentioned in an AI reading · latest dated evidence September 28, 2026 · Model Watch →
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
Not listed in the newest published table (10 rows).
Last observed / last listed · September 21–27, 2026
#5AIO opening control: 5% AI opening share · opening in 7/7 runs— history, not a current position
Ranking library9 editions list this actor
Query Spotlight · Organic search
“private jet charter Los Angeles”
Current · latest published table · September 21–27, 2026
#2Observed: position 2 · 5 of 7 runs (71%)
Previous comparable observation · August 24–30, 2026
#2Observed: position 2 · 7 of 7 runs (100%)→ #2 now · same ranking view, same basis · unchanged position previous table
This query’s newest published edition is September 21–27, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “best private jet charter Los Angeles” — open it →
Ranking library5 editions list this actor
Query Spotlight · Organic search
“best private jet charter Los Angeles”
Current · latest published table · Sep 28 – Oct 4, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · Aug 31 – Sep 6, 2026
#4Observed: position 4 · 6 of 7 runs (86%)— history, not a current position
Ranking library3 editions list this actor
Ranking Top 5 · Organic search
Current · latest published table · October 5–11, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · July 13–19, 2026
#5Observed: seen 4 of 7 runs · 30% of queries— history, not a current position
Ranking library5 editions list this actor
Other markets in the published evidence
Markets where XO is not in a newest published table — earlier positions, AI readings or fact checks. Each stays linked to its Market Room and dated evidence.
Private Aviation Monaco / French RivieraPrivate Aviation
Evidence roles: Mentioned in an AI reading
Latest dated evidence: October 5, 2026 · Model Watch →
Private Aviation SwitzerlandPrivate Aviation · not in the newest published tables
Evidence roles: Ranked · Mentioned in an AI reading
Latest dated evidence: September 21–27, 2026 · AI Overview Ranking — Top 10 →
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
Not listed in the newest published table (10 rows).
Last observed / last listed · September 21–27, 2026
#9AIO opening control: 4% AI opening share · opening in 4/7 runs— history, not a current position
Ranking library3 editions list this actor
Private Aviation Hong KongPrivate Aviation
Evidence roles: Mentioned in an AI reading
Latest dated evidence: August 24, 2026 · Model Watch →
Private Aviation LondonPrivate Aviation
Evidence roles: Mentioned in an AI reading
Latest dated evidence: August 24, 2026 · Model Watch →
Each position is the entity's own row in a governed table, scoped to its market, surface and window. The full comparison — every row — stays with the dated ranking card and the Rankings library; the governed verdict stays with Authority.
Recorded AI readings
Deep Narrative Capture (DNC) and Model Watch readings in which this actor appears. A narrative appearance is not a ranking or recommendation.
2 readings · 1 market · first observed September 14, 2026 · last observed September 28, 2026
35 readings · 8 markets · first observed June 29, 2026 · last observed October 5, 2026
30 earlier readings in the evidence archive below.
Recorded model statements
The model's recorded words, The Observatory's governed reading, and what could be verified — three layers, never mixed.
Reading the published DNC Lens / Model Watch selection for this actor…
Image of a published reading · Private Aviation New York / Teterboro — not an image of the actor
Evidence archive
114 observations on 110 dated readings, newest first, 10 per page. Every item cites its immutable source.
XO was ranked #3 (Observed: position 3 · 7 of 7 runs (100%)) in the Query Spotlight table for the query “best private jet charter Los Angeles” of Private Aviation Los Angeles on the Organic search surface, July 6–12, 2026. Source: https://theobservatory.io/articles/private-aviation-los-angeles-query-spotlight-best-jet-charter-july-6-12-2026. Observed surface reading, not a business-market verdict.
Private Aviation Los Angeles: “best private jet charter Los Angeles” →Ranked · raw label “XO”
XO was ranked #1 (Observed: seen 7 of 7 runs · 42% of queries) in the Organic Ranking — Top 5 table of Private Aviation South Florida on the Organic search surface, July 6–12, 2026. Source: https://theobservatory.io/articles/private-aviation-miami-palm-beach-organic-ranking-july-6-12-2026. Observed surface reading, not a business-market verdict.
Private Aviation South Florida Miami / Palm Beach: Ranking Top 5 →Ranked · raw label “flyxo.com”
XO was ranked #3 (AIO opening control: 8% AI opening share · opening in 7/7 runs) in the AI Overview Ranking — Top 10 table of Private Aviation New York / Teterboro on the AI Overview surface, July 6–12, 2026. Source: https://theobservatory.io/articles/private-aviation-new-york-teterboro-ai-overview-control-july-6-12-2026. Observed surface reading, not a business-market verdict.
Private Aviation New York / Teterboro: Ranking Top 10 →Ranked · raw label “XO”
XO was ranked #3 (Observed: seen 6 of 7 runs · 31% of queries) in the Organic Ranking — Top 5 table of Private Aviation New York / Teterboro on the Organic search surface, July 6–12, 2026. Source: https://theobservatory.io/articles/private-aviation-new-york-teterboro-organic-ranking-july-6-12-2026. Observed surface reading, not a business-market verdict.
Private Aviation New York / Teterboro: Ranking Top 5 →Ranked · raw label “flyxo.com”
XO was ranked #5 (Observed: position 5 · 7 of 7 runs (100%)) in the Query Spotlight table for the query “private jet charter Dubai” of Private Aviation UAE on the Organic search surface, Jun 29 – Jul 5, 2026. Source: https://theobservatory.io/articles/private-aviation-dubai-abu-dhabi-query-spotlight-jet-charter-june-29-to-july-5-2026. Observed surface reading, not a business-market verdict.
Private Aviation UAE Dubai / Abu Dhabi: “private jet charter Dubai” →Ranked · raw label “flyxo.com”
XO was ranked #5 (Observed: seen 3 of 7 runs · 28% of queries) in the Organic Ranking — Top 5 table of Private Aviation Los Angeles on the Organic search surface, Jun 29 – Jul 5, 2026. Source: https://theobservatory.io/articles/private-aviation-los-angeles-organic-ranking-june-29-to-july-5-2026. Observed surface reading, not a business-market verdict.
Private Aviation Los Angeles: Ranking Top 5 →Ranked · raw label “flyxo.com”
XO was ranked #2 (Observed: position 2 · 7 of 7 runs (100%)) in the Query Spotlight table for the query “private jet charter Los Angeles” of Private Aviation Los Angeles on the Organic search surface, Jun 29 – Jul 5, 2026. Source: https://theobservatory.io/articles/private-aviation-los-angeles-query-spotlight-jet-charter-june-29-to-july-5-2026. Observed surface reading, not a business-market verdict.
Private Aviation Los Angeles: “private jet charter Los Angeles” →Ranked · raw label “XO”
XO was ranked #6 (AIO opening control: 6% AI opening share · opening in 7/7 runs) in the AI Overview Ranking — Top 10 table of Private Aviation New York / Teterboro on the AI Overview surface, Jun 29 – Jul 5, 2026. Source: https://theobservatory.io/articles/private-aviation-new-york-teterboro-ai-overview-control-june-29-to-july-5-2026. Observed surface reading, not a business-market verdict.
Private Aviation New York / Teterboro: Ranking Top 10 →Ranked · raw label “XO”
XO was ranked #3 (Observed: seen 6 of 7 runs · 30% of queries) in the Organic Ranking — Top 5 table of Private Aviation New York / Teterboro on the Organic search surface, Jun 29 – Jul 5, 2026. Source: https://theobservatory.io/articles/private-aviation-new-york-teterboro-organic-ranking-june-29-to-july-5-2026. Observed surface reading, not a business-market verdict.
Private Aviation New York / Teterboro: Ranking Top 5 →Ranked · raw label “flyxo.com”
XO is named in the cast of the Model Watch reading of Private Aviation Los Angeles recorded from ChatGPT (GPT-4o) vs Google AI Mode, June 29, 2026. Source: https://theobservatory.io/articles/private-aviation-los-angeles-chatgpt-vs-google-june-29-2026. A mention is not a rank or a recommendation.
Los Angeles's private aviation — When AI erases NetJets and VistaJet from the hierarchy and replaces them with anonymous 'automated aggregators', what does that tell operators about their visibility risk? →Mentioned · raw label “XO”
Listed in the same AI Overview Ranking — Top 10 table (Private Aviation New York / Teterboro, October 5–11, 2026): jettly.com (#1) · youtube.com (#2) · Amalfi Jets (#3) · instagram.com (#4) · Blade (#6). Same-table occurrence is not a claim of rivalry.
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Method · citation · corrections
What this record includes: the entity's own rows in published governed ranking tables, and its appearances in the published selection of DNC Lens / Model Watch readings, each with its market, surface or model, window and immutable source. What it excludes: unpublished captures, held stock, private client work, any composite score, any inferred office, service area or market share. Identity is resolved through reviewed aliases only.
Continue the reading
The observations concerning XO in Private Aviation New York / Teterboro form part of a wider record. The Private Aviation New York / Teterboro Market Room places them alongside the market’s other published readings.
XO’s listed position for October 5–11, 2026 comes from the Organic Ranking — Top 5 table for Private Aviation South Florida on Organic search. The complete table preserves the comparison behind the individual record.
XO appears in the checked context accompanying the September 28, 2026 reading for Private Aviation South Florida. The source distinguishes the recorded statement from the verification result.
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Suggest a marketNo verbatim recorded statement of the public selection names this entity; the readings and fact checks below stand.
What we could verify
Readings that name this actor
Three layers, never mixed: the model's recorded words · The Observatory's governed reading · what could be verified. A recorded statement is evidence of what a model said, not a verified fact and not an Observatory endorsement.
