Brand Intelligence · public evidence record
WebsiteIdentity as recorded in the evidence
This record brings together the observations The Observatory has published concerning shms.com — across 1 market, 19 dated readings. It is a record of the observed surface, not a statement of business quality or market leadership.
Image: Luxury Hospitality Switzerland — the market where this actor is most observed. Not an image of the actor.
About this actor
shms.com is a website observed by The Observatory in 1 market (Luxury Hospitality Switzerland). It appears in the published evidence as ranked, cited, on 19 dated readings between 2026-06-28 and 2026-10-04. Identity as recorded in the evidence; no biography is inferred.
What this record shows
This record brings together what The Observatory has published about this entity: where it appears, how it is positioned, what AI models have said about it, what could be verified, and the dated evidence behind each reading.
Each finding stays scoped to its market, surface and window, and links its dated source.
Observed markets
1 Market Room — each carries the full dated tables and readings this record draws from.
Image of a published reading · Luxury Hospitality Switzerland — not an image of the actor
Market positions
Current published state across its observed markets — each table keeps its own market, surface, date and window; positions from different weeks are never read as one moment.
Luxury Hospitality
Ranked · Cited by AI answers · latest dated evidence Sep 28 – Oct 4, 2026 · AI Overview Ranking — Top 10 →
Ranking Top 5 · AI citation
Current · latest published table · Sep 28 – Oct 4, 2026
#5Citation share: 4% AI citation share · cited in 6/7 runs
Comparison not established: The actor is not listed in the previous edition (September 21–27, 2026); a movement needs the actor in both.
Ranking library7 editions list this actor
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
Not listed in the newest published table (10 rows).
Last observed / last listed · Sep 28 – Oct 4, 2026
#4AIO opening control: 11% AI opening share · opening in 6/7 runs— history, not a current position
Ranking library12 editions list this actor
Each position is the entity's own row in a governed table, scoped to its market, surface and window. The full comparison — every row — stays with the dated ranking card and the Rankings library; the governed verdict stays with Authority.
Recorded model statements
The model's recorded words, The Observatory's governed reading, and what could be verified — three layers, never mixed.
No admitted DNC Lens or Model Watch reading names this entity in its published selection.
Image of a published reading · Luxury Hospitality Switzerland — not an image of the actor
Evidence archive
19 observations on 19 dated readings, newest first, 10 per page. Every item cites its immutable source.
shms.com was ranked #3 (AIO opening control: 11% AI opening share · opening in 6/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Hospitality Switzerland on the AI Overview surface, August 10–16, 2026. Source: https://theobservatory.io/articles/luxury-hospitality-switzerland-ai-overview-control-august-10-16-2026. Observed surface reading, not a business-market verdict.
Luxury Hospitality Switzerland: Ranking Top 10 →Ranked · raw label “shms.com”
shms.com was ranked #5 (Citation share: 6% AI citation share · cited in 7/7 runs) in the AI Citation Ranking — Top 5 table of Luxury Hospitality Switzerland on the AI citation surface, August 10–16, 2026. Source: https://theobservatory.io/articles/luxury-hospitality-switzerland-most-cited-by-ai-august-10-16-2026. Observed surface reading, not a business-market verdict.
Luxury Hospitality Switzerland: Ranking Top 5 →Cited by the answer surface · raw label “shms.com”
shms.com was ranked #5 (AIO opening control: 8% AI opening share · opening in 6/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Hospitality Switzerland on the AI Overview surface, August 3–9, 2026. Source: https://theobservatory.io/articles/luxury-hospitality-switzerland-ai-overview-control-august-3-9-2026. Observed surface reading, not a business-market verdict.
Luxury Hospitality Switzerland: Ranking Top 10 →Ranked · raw label “shms.com”
shms.com was ranked #4 (Citation share: 6% AI citation share · cited in 7/7 runs) in the AI Citation Ranking — Top 5 table of Luxury Hospitality Switzerland on the AI citation surface, August 3–9, 2026. Source: https://theobservatory.io/articles/luxury-hospitality-switzerland-most-cited-by-ai-august-3-9-2026. Observed surface reading, not a business-market verdict.
Luxury Hospitality Switzerland: Ranking Top 5 →Cited by the answer surface · raw label “shms.com”
shms.com was ranked #3 (AIO opening control: 10% AI opening share · opening in 7/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Hospitality Switzerland on the AI Overview surface, July 20–26, 2026. Source: https://theobservatory.io/articles/luxury-hospitality-switzerland-ai-overview-control-july-20-26-2026. Observed surface reading, not a business-market verdict.
Luxury Hospitality Switzerland: Ranking Top 10 →Ranked · raw label “shms.com”
shms.com was ranked #2 (AIO opening control: 12% AI opening share · opening in 7/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Hospitality Switzerland on the AI Overview surface, July 6–12, 2026. Source: https://theobservatory.io/articles/luxury-hospitality-switzerland-ai-overview-control-july-6-12-2026. Observed surface reading, not a business-market verdict.
Luxury Hospitality Switzerland: Ranking Top 10 →Ranked · raw label “shms.com”
shms.com was ranked #4 (Citation share: 6% AI citation share · cited in 7/7 runs) in the AI Citation Ranking — Top 5 table of Luxury Hospitality Switzerland on the AI citation surface, July 6–12, 2026. Source: https://theobservatory.io/articles/luxury-hospitality-switzerland-most-cited-by-ai-july-6-12-2026. Observed surface reading, not a business-market verdict.
Luxury Hospitality Switzerland: Ranking Top 5 →Cited by the answer surface · raw label “shms.com”
shms.com was ranked #3 (AIO opening control: 12% AI opening share · opening in 7/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Hospitality Switzerland on the AI Overview surface, Jun 29 – Jul 5, 2026. Source: https://theobservatory.io/articles/luxury-hospitality-switzerland-ai-overview-control-june-29-to-july-5-2026. Observed surface reading, not a business-market verdict.
Luxury Hospitality Switzerland: Ranking Top 10 →Ranked · raw label “shms.com”
shms.com was ranked #2 (AIO opening control: 13% AI opening share · opening in 5/6 runs) in the AI Overview Ranking — Top 10 table of Luxury Hospitality Switzerland on the AI Overview surface, June 22–28, 2026. Source: https://theobservatory.io/articles/luxury-hospitality-switzerland-ai-overview-control-june-22-28-2026. Observed surface reading, not a business-market verdict.
Luxury Hospitality Switzerland: Ranking Top 10 →Ranked · raw label “shms.com”
Listed in the same AI Citation Ranking — Top 5 table (Luxury Hospitality Switzerland, Sep 28 – Oct 4, 2026): youtube.com (#1) · instagram.com (#2) · facebook.com (#3) · linkedin.com (#4). Same-table occurrence is not a claim of rivalry.
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Method · citation · corrections
What this record includes: the entity's own rows in published governed ranking tables, and its appearances in the published selection of DNC Lens / Model Watch readings, each with its market, surface or model, window and immutable source. What it excludes: unpublished captures, held stock, private client work, any composite score, any inferred office, service area or market share. Identity is resolved through reviewed aliases only.
Continue the reading
The observations concerning shms.com in Luxury Hospitality Switzerland form part of a wider record. The Luxury Hospitality Switzerland Market Room places them alongside the market’s other published readings.
shms.com’s listed position for Sep 28 – Oct 4, 2026 comes from the AI Overview Ranking — Top 10 table for Luxury Hospitality Switzerland on AI Overview. The complete table preserves the comparison behind the individual record.
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