Brand Intelligence · public evidence record
Identity as recorded in the evidence
This record brings together the observations The Observatory has published concerning SERHANT. — across 2 markets, 14 dated readings. It is a record of the observed surface, not a statement of business quality or market leadership.
Recorded as: “SERHANT.”, “Serhant”, “SERHANT”, “serhant.com”
Image: Luxury Real Estate Advisory New York — the market where this actor is most observed. Not an image of the actor.
About this actor
SERHANT. is an entity observed by The Observatory in 2 markets (Luxury Real Estate Advisory New York, Luxury Real Estate Advisory South Florida). It appears in the published evidence as ranked, cited, mentioned, on 14 dated readings between 2026-07-05 and 2026-10-11. Identity as recorded in the evidence; no biography is inferred.
What this record shows
This record brings together what The Observatory has published about this entity: where it appears, how it is positioned, what AI models have said about it, what could be verified, and the dated evidence behind each reading.
Each finding stays scoped to its market, surface and window, and links its dated source.
Observed markets
2 Market Rooms — each carries the full dated tables and readings this record draws from.
Image of a published reading · Luxury Real Estate Advisory New York — not an image of the actor
Market positions
Current published state across its observed markets — each table keeps its own market, surface, date and window; positions from different weeks are never read as one moment.
Luxury Real Estate
Ranked · Cited by AI answers · Mentioned in an AI reading · latest dated evidence October 5–11, 2026 · AI Overview Ranking — Top 10 →
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
#10AIO opening control: 3% AI opening share · opening in 4/7 runs
Previous comparable observation · Sep 28 – Oct 4, 2026
#8AIO opening control: 4% AI opening share · opening in 6/7 runs→ #10 now · same ranking view, same basis · lower position previous table
Ranking library4 editions list this actor
Ranking Top 5 · AI citation
Current · latest published table · Sep 28 – Oct 4, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · September 21–27, 2026
#4Citation share: 6% AI citation share · cited in 7/7 runs— history, not a current position
Ranking library1 edition list this actor
Query Spotlight · Organic search
“best luxury real estate brokers New York”
Current · latest published table · Sep 28 – Oct 4, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · August 3–9, 2026
#1Observed: position 1 · 3 of 7 runs (43%)— history, not a current position
Ranking library1 edition list this actor
Query Spotlight · Organic search
“luxury real estate New York”
Current · latest published table · September 21–27, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · Jul 27 – Aug 2, 2026
#5Observed: position 4 · 2 of 7 runs (29%)— history, not a current position
This query’s newest published edition is September 21–27, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “best luxury real estate brokers New York” — open it →
Ranking library2 editions list this actor
Other markets in the published evidence
Markets where SERHANT. is not in a newest published table — earlier positions, AI readings or fact checks. Each stays linked to its Market Room and dated evidence.
Luxury Real Estate Advisory South FloridaLuxury Real Estate
Evidence roles: Mentioned in an AI reading
Latest dated evidence: August 24, 2026 · Model Watch →
Each position is the entity's own row in a governed table, scoped to its market, surface and window. The full comparison — every row — stays with the dated ranking card and the Rankings library; the governed verdict stays with Authority.
Recorded AI readings
Deep Narrative Capture (DNC) and Model Watch readings in which this actor appears. A narrative appearance is not a ranking or recommendation.
1 reading · 1 market · first observed September 28, 2026 · last observed September 28, 2026
5 readings · 2 markets · first observed July 6, 2026 · last observed October 5, 2026
Recorded model statements
The model's recorded words, The Observatory's governed reading, and what could be verified — three layers, never mixed.
Reading the published DNC Lens / Model Watch selection for this actor…
Image of a published reading · Luxury Real Estate Advisory South Florida — not an image of the actor
Evidence archive
15 observations on 14 dated readings, newest first, 10 per page. Every item cites its immutable source.
SERHANT. was ranked #10 (AIO opening control: 3% AI opening share · opening in 4/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Real Estate Advisory New York on the AI Overview surface, October 5–11, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-new-york-ai-overview-control-october-5-11-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory New York: Ranking Top 10 →Ranked · raw label “SERHANT.”
SERHANT. is named in the cast of the Model Watch reading of Luxury Real Estate Advisory New York recorded from Claude vs Google AI Mode, October 5, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-new-york-claude-vs-google-october-5-2026. A mention is not a rank or a recommendation.
New York's luxury real estate — Which brokerages dominate the luxury real estate narrative in New York? →Mentioned · raw label “Serhant”
SERHANT. was ranked #8 (AIO opening control: 4% AI opening share · opening in 6/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Real Estate Advisory New York on the AI Overview surface, Sep 28 – Oct 4, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-new-york-ai-overview-control-september-28-to-october-4-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory New York: Ranking Top 10 →Ranked · raw label “SERHANT.”
SERHANT. is named in the cast of the DNC Lens reading of Luxury Real Estate Advisory New York recorded from Gemini 2.5 Pro · web, September 28, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-new-york-gemini-2-5-pro-web-september-28-2026. A mention is not a rank or a recommendation.
New York's luxury real estate — Does Gemini 2.5 Pro (web) know its trust map is distorted — and does it say so? →Mentioned · raw label “Serhant”
SERHANT. was ranked #7 (AIO opening control: 5% AI opening share · opening in 7/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Real Estate Advisory New York on the AI Overview surface, September 21–27, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-new-york-ai-overview-control-september-21-27-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory New York: Ranking Top 10 →Ranked · raw label “SERHANT.”
SERHANT. was ranked #4 (Citation share: 6% AI citation share · cited in 7/7 runs) in the AI Citation Ranking — Top 5 table of Luxury Real Estate Advisory New York on the AI citation surface, September 21–27, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-new-york-most-cited-by-ai-september-21-27-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory New York: Ranking Top 5 →Cited by the answer surface · raw label “SERHANT.”
SERHANT. was ranked #9 (AIO opening control: 4% AI opening share · opening in 7/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Real Estate Advisory New York on the AI Overview surface, September 14–20, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-new-york-ai-overview-control-september-14-20-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory New York: Ranking Top 10 →Ranked · raw label “SERHANT.”
SERHANT. is named in the cast of the Model Watch reading of Luxury Real Estate Advisory New York recorded from Claude Sonnet 4.6 · native vs Claude Sonnet 4.6 · web, September 14, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-new-york-claude-vs-claude-september-14-2026. A mention is not a rank or a recommendation.
New York's luxury real estate — How does AI's reasoning conflate transaction volume with advisory depth? →Mentioned · raw labels “Serhant”, “SERHANT”
SERHANT. is named in the cast of the Model Watch reading of Luxury Real Estate Advisory South Florida recorded from Grok 4.3 · web vs GPT-4o · web, August 24, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-miami-palm-beach-grok-vs-chatgpt-august-24-2026. A mention is not a rank or a recommendation.
Luxury real estate in Miami / Palm Beach — What does Grok 4.3 miss about the Palm Beach luxury advisory market by optimising for national headline volume? →Mentioned · raw label “SERHANT.”
Listed in the same AI Overview Ranking — Top 10 table (Luxury Real Estate Advisory New York, October 5–11, 2026): youtube.com (#1) · Zillow (#2) · List Sothebys International Realty (#3) · realtrends.com (#4) · instagram.com (#5). Same-table occurrence is not a claim of rivalry.
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Method · citation · corrections
What this record includes: the entity's own rows in published governed ranking tables, and its appearances in the published selection of DNC Lens / Model Watch readings, each with its market, surface or model, window and immutable source. What it excludes: unpublished captures, held stock, private client work, any composite score, any inferred office, service area or market share. Identity is resolved through reviewed aliases only.
Continue the reading
The observations concerning SERHANT. in Luxury Real Estate Advisory New York form part of a wider record. The Luxury Real Estate Advisory New York Market Room places them alongside the market’s other published readings.
SERHANT.’s listed position for October 5–11, 2026 comes from the AI Overview Ranking — Top 10 table for Luxury Real Estate Advisory New York on AI Overview. The complete table preserves the comparison behind the individual record.
The October 5, 2026 Model Watch reading for Luxury Real Estate Advisory New York places Claude alongside Google AI Mode. It provides the context for SERHANT.’s appearance in that comparison.
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Suggest a marketNo verbatim recorded statement of the public selection names this entity; the readings and fact checks below stand.
Readings that name this actor
Three layers, never mixed: the model's recorded words · The Observatory's governed reading · what could be verified. A recorded statement is evidence of what a model said, not a verified fact and not an Observatory endorsement.
