Brand Intelligence · public evidence record
Identity as recorded in the evidence
This record brings together the observations The Observatory has published concerning Rightmove — across 3 markets, 28 dated readings. It is a record of the observed surface, not a statement of business quality or market leadership.
Recorded as: “Rightmove”, “rightmove.co.uk”
Official web property rightmove.co.uk observed on Organic search — its rows are part of this record (identity reference)
Image: Luxury Real Estate Advisory London — the market where this actor is most observed. Not an image of the actor.
About this actor
Rightmove is an entity observed by The Observatory in 3 markets (Luxury Real Estate Advisory London, Luxury Real Estate Advisory Mykonos, Luxury Real Estate Advisory Marbella / Costa del Sol); its official web property is rightmove.co.uk. It appears in the published evidence as ranked, cited, mentioned, on 28 dated readings between 2026-06-22 and 2026-10-11. Identity as recorded in the evidence; no biography is inferred.
What this record shows
This record brings together what The Observatory has published about this entity: where it appears, how it is positioned, what AI models have said about it, what could be verified, and the dated evidence behind each reading.
Each finding stays scoped to its market, surface and window, and links its dated source.
Observed markets
3 Market Rooms — each carries the full dated tables and readings this record draws from.
Image of a published reading · Luxury Real Estate Advisory London — not an image of the actor
Market positions
Current published state across its observed markets — each table keeps its own market, surface, date and window; positions from different weeks are never read as one moment.
Luxury Real Estate
Ranked · Cited by AI answers · Mentioned in an AI reading · latest dated evidence October 5–11, 2026 · AI Overview Ranking — Top 10 →
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
#1AIO opening control: 13% AI opening share · opening in 7/7 runs
Previous comparable observation · Sep 28 – Oct 4, 2026
#1AIO opening control: 12% AI opening share · opening in 7/7 runs→ #1 now · same ranking view, same basis · unchanged position previous table
Ranking library5 editions list this actor
Ranking Top 5 · Organic search
Current · latest published table · October 5–11, 2026
#2Observed: seen 7 of 7 runs · 19% of queries
Previous comparable observation · Sep 28 – Oct 4, 2026
#2Observed: seen 7 of 7 runs · 21% of queries→ #2 now · same ranking view, same basis · unchanged position previous table
Ranking library16 editions list this actor
Ranking Top 5 · AI citation
Current · latest published table · Sep 28 – Oct 4, 2026
#3Citation share: 8% AI citation share · cited in 7/7 runs
Previous comparable observation · September 21–27, 2026
#5Citation share: 6% AI citation share · cited in 7/7 runs→ #3 now · same ranking view, same basis · higher position previous table
Ranking library2 editions list this actor
Query Spotlight · Organic search
“buy luxury apartment London”
Current · latest published table · September 7–13, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · July 13–19, 2026
#4Observed: position 4 · 6 of 7 runs (86%)— history, not a current position
This query’s newest published edition is September 7–13, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “best luxury estate agents London” — open it →
Ranking library1 edition list this actor
Luxury Real Estate
Ranked · latest dated evidence September 7–13, 2026 · Query Spotlight →
Query Spotlight · Organic search
“buy luxury villa Mykonos”
Current · latest published table · September 7–13, 2026
#5Observed: position 5 · 5 of 7 runs (71%)
Comparison not established: The actor is not listed in the previous edition (August 10–16, 2026); a movement needs the actor in both.
This query’s newest published edition is September 7–13, 2026; queries rotate week by week, and the market’s newest Query Spotlight edition (Sep 28 – Oct 4, 2026) observes “best luxury real estate agents Mykonos” — open it →
Ranking library1 edition list this actor
Other markets in the published evidence
Markets where Rightmove is not in a newest published table — earlier positions, AI readings or fact checks. Each stays linked to its Market Room and dated evidence.
Luxury Real Estate Advisory Marbella / Costa del SolLuxury Real Estate
Evidence roles: Mentioned in an AI reading
Latest dated evidence: September 7, 2026 · Model Watch →
Each position is the entity's own row in a governed table, scoped to its market, surface and window. The full comparison — every row — stays with the dated ranking card and the Rankings library; the governed verdict stays with Authority.
Recorded AI readings
Deep Narrative Capture (DNC) and Model Watch readings in which this actor appears. A narrative appearance is not a ranking or recommendation.
3 readings · 2 markets · first observed June 29, 2026 · last observed September 7, 2026
Recorded model statements
The model's recorded words, The Observatory's governed reading, and what could be verified — three layers, never mixed.
Reading the published DNC Lens / Model Watch selection for this actor…
Image of a published reading · Luxury Real Estate Advisory Mykonos — not an image of the actor
Evidence archive
28 observations on 28 dated readings, newest first, 10 per page. Every item cites its immutable source.
Rightmove was ranked #1 (AIO opening control: 13% AI opening share · opening in 7/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Real Estate Advisory London on the AI Overview surface, October 5–11, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-london-ai-overview-control-october-5-11-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory London: Ranking Top 10 →Ranked · raw label “Rightmove”
Rightmove was ranked #2 (Observed: seen 7 of 7 runs · 19% of queries) in the Organic Ranking — Top 5 table of Luxury Real Estate Advisory London on the Organic search surface, October 5–11, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-london-organic-ranking-october-5-11-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory London: Ranking Top 5 →Ranked · raw label “rightmove.co.uk”
Rightmove was ranked #1 (AIO opening control: 12% AI opening share · opening in 7/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Real Estate Advisory London on the AI Overview surface, Sep 28 – Oct 4, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-london-ai-overview-control-september-28-to-october-4-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory London: Ranking Top 10 →Ranked · raw label “Rightmove”
Rightmove was ranked #3 (Citation share: 8% AI citation share · cited in 7/7 runs) in the AI Citation Ranking — Top 5 table of Luxury Real Estate Advisory London on the AI citation surface, Sep 28 – Oct 4, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-london-most-cited-by-ai-september-28-to-october-4-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory London: Ranking Top 5 →Cited by the answer surface · raw label “Rightmove”
Rightmove was ranked #2 (Observed: seen 7 of 7 runs · 21% of queries) in the Organic Ranking — Top 5 table of Luxury Real Estate Advisory London on the Organic search surface, Sep 28 – Oct 4, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-london-organic-ranking-september-28-to-october-4-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory London: Ranking Top 5 →Ranked · raw label “rightmove.co.uk”
Rightmove was ranked #2 (AIO opening control: 12% AI opening share · opening in 7/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Real Estate Advisory London on the AI Overview surface, September 21–27, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-london-ai-overview-control-september-21-27-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory London: Ranking Top 10 →Ranked · raw label “Rightmove”
Rightmove was ranked #5 (Citation share: 6% AI citation share · cited in 7/7 runs) in the AI Citation Ranking — Top 5 table of Luxury Real Estate Advisory London on the AI citation surface, September 21–27, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-london-most-cited-by-ai-september-21-27-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory London: Ranking Top 5 →Cited by the answer surface · raw label “Rightmove”
Rightmove was ranked #2 (Observed: seen 7 of 7 runs · 24% of queries) in the Organic Ranking — Top 5 table of Luxury Real Estate Advisory London on the Organic search surface, September 21–27, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-london-organic-ranking-september-21-27-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory London: Ranking Top 5 →Ranked · raw label “rightmove.co.uk”
Rightmove was ranked #3 (AIO opening control: 10% AI opening share · opening in 7/7 runs) in the AI Overview Ranking — Top 10 table of Luxury Real Estate Advisory London on the AI Overview surface, September 14–20, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-london-ai-overview-control-september-14-20-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory London: Ranking Top 10 →Ranked · raw label “Rightmove”
Rightmove was ranked #1 (Observed: seen 7 of 7 runs · 25% of queries) in the Organic Ranking — Top 5 table of Luxury Real Estate Advisory London on the Organic search surface, September 14–20, 2026. Source: https://theobservatory.io/articles/luxury-real-estate-london-organic-ranking-september-14-20-2026. Observed surface reading, not a business-market verdict.
Luxury Real Estate Advisory London: Ranking Top 5 →Ranked · raw label “rightmove.co.uk”
Listed in the same AI Overview Ranking — Top 10 table (Luxury Real Estate Advisory London, October 5–11, 2026): Sotheby's International Realty UK (#2) · Knight Frank London (#3) · search.savills.com (#4) · youtube.com (#5) · Black Brick (#6). Same-table occurrence is not a claim of rivalry.
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Method · citation · corrections
What this record includes: the entity's own rows in published governed ranking tables, and its appearances in the published selection of DNC Lens / Model Watch readings, each with its market, surface or model, window and immutable source. What it excludes: unpublished captures, held stock, private client work, any composite score, any inferred office, service area or market share. Identity is resolved through reviewed aliases only.
Continue the reading
The observations concerning Rightmove in Luxury Real Estate Advisory London form part of a wider record. The Luxury Real Estate Advisory London Market Room places them alongside the market’s other published readings.
Rightmove’s listed position for October 5–11, 2026 comes from the AI Overview Ranking — Top 10 table for Luxury Real Estate Advisory London on AI Overview. The complete table preserves the comparison behind the individual record.
The September 7, 2026 Model Watch reading for Luxury Real Estate Advisory Marbella / Costa del Sol places GPT-4o alongside Google AI Mode. It provides the context for Rightmove’s appearance in that comparison.
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Readings that name this actor
Three layers, never mixed: the model's recorded words · The Observatory's governed reading · what could be verified. A recorded statement is evidence of what a model said, not a verified fact and not an Observatory endorsement.
