Brand Intelligence · public evidence record
Identity as recorded in the evidence
This record brings together the observations The Observatory has published concerning IMD Business School — across 1 market, 21 dated readings. It is a record of the observed surface, not a statement of business quality or market leadership.
Image: Premium Education Switzerland — the market where this actor is most observed. Not an image of the actor.
About this actor
IMD Business School is an entity observed by The Observatory in 1 market (Premium Education Switzerland). It appears in the published evidence as ranked, cited, mentioned, on 21 dated readings between 2026-06-21 and 2026-10-05. Identity as recorded in the evidence; no biography is inferred.
What this record shows
This record brings together what The Observatory has published about this entity: where it appears, how it is positioned, what AI models have said about it, what could be verified, and the dated evidence behind each reading.
Each finding stays scoped to its market, surface and window, and links its dated source.
Observed markets
1 Market Room — each carries the full dated tables and readings this record draws from.
Image of a published reading · Premium Education Switzerland — not an image of the actor
Market positions
Current published state across its observed markets — each table keeps its own market, surface, date and window; positions from different weeks are never read as one moment.
Other markets in the published evidence
Markets where IMD Business School is not in a newest published table — earlier positions, AI readings or fact checks. Each stays linked to its Market Room and dated evidence.
Premium Education SwitzerlandPremium Education · not in the newest published tables
Evidence roles: Ranked · Cited by AI answers · Mentioned in an AI reading
Latest dated evidence: October 5, 2026 · Model Watch →
Ranking Top 10 · AI Overview
Current · latest published table · October 5–11, 2026
Not listed in the newest published table (10 rows).
Last observed / last listed · September 21–27, 2026
#9AIO opening control: 4% AI opening share · opening in 6/7 runs— history, not a current position
Ranking library12 editions list this actor
Ranking Top 5 · AI citation
Current · latest published table · Sep 28 – Oct 4, 2026
Not listed in the newest published table (5 rows).
Last observed / last listed · July 20–26, 2026
#5Citation share: 5% AI citation share · cited in 7/7 runs— history, not a current position
Ranking library3 editions list this actor
Each position is the entity's own row in a governed table, scoped to its market, surface and window. The full comparison — every row — stays with the dated ranking card and the Rankings library; the governed verdict stays with Authority.
Recorded AI readings
Deep Narrative Capture (DNC) and Model Watch readings in which this actor appears. A narrative appearance is not a ranking or recommendation.
6 readings · 1 market · first observed July 6, 2026 · last observed October 5, 2026
1 earlier reading in the evidence archive below.
Recorded model statements
The model's recorded words, The Observatory's governed reading, and what could be verified — three layers, never mixed.
Reading the published DNC Lens / Model Watch selection for this actor…
Image of a published reading · Premium Education Switzerland — not an image of the actor
Evidence archive
21 observations on 21 dated readings, newest first, 10 per page. Every item cites its immutable source.
IMD Business School is named in the cast of the Model Watch reading of Premium Education Switzerland recorded from Claude vs Google AI Mode, October 5, 2026. Source: https://theobservatory.io/articles/premium-education-geneva-lausanne-zurich-claude-vs-google-october-5-2026. A mention is not a rank or a recommendation.
Premium education in Geneva / Lausanne / Zurich — How do geopolitical factors influence the hierarchy of educational institutions? →Mentioned · raw label “IMD Business School”
IMD Business School is named in the cast of the Model Watch reading of Premium Education Switzerland recorded from Gemini 2.5 Pro · native vs Gemini 2.5 Pro · web, September 28, 2026. Source: https://theobservatory.io/articles/premium-education-geneva-lausanne-zurich-gemini-vs-gemini-september-28-2026. A mention is not a rank or a recommendation.
Premium education in Geneva / Lausanne / Zurich — Which actors dominate the trust landscape in Swiss premium education? →Mentioned · raw label “IMD Business School”
IMD Business School was ranked #9 (AIO opening control: 4% AI opening share · opening in 6/7 runs) in the AI Overview Ranking — Top 10 table of Premium Education Switzerland on the AI Overview surface, September 21–27, 2026. Source: https://theobservatory.io/articles/premium-education-geneva-lausanne-zurich-ai-overview-control-september-21-27-2026. Observed surface reading, not a business-market verdict.
Premium Education Switzerland Geneva / Lausanne / Zurich: Ranking Top 10 →Ranked · raw label “IMD Business School”
IMD Business School was ranked #8 (AIO opening control: 5% AI opening share · opening in 5/6 runs) in the AI Overview Ranking — Top 10 table of Premium Education Switzerland on the AI Overview surface, September 14–20, 2026. Source: https://theobservatory.io/articles/premium-education-geneva-lausanne-zurich-ai-overview-control-september-14-20-2026. Observed surface reading, not a business-market verdict.
Premium Education Switzerland Geneva / Lausanne / Zurich: Ranking Top 10 →Ranked · raw label “IMD Business School”
IMD Business School is named in the cast of the Model Watch reading of Premium Education Switzerland recorded from Claude Sonnet 4.6 · native vs Claude Sonnet 4.6 · web, September 14, 2026. Source: https://theobservatory.io/articles/premium-education-geneva-lausanne-zurich-claude-vs-claude-september-14-2026. A mention is not a rank or a recommendation.
Premium education in Geneva / Lausanne / Zurich — How do AI's native and web modes differ in their trust emphasis? →Mentioned · raw label “IMD Business School”
IMD Business School was ranked #3 (AIO opening control: 8% AI opening share · opening in 7/7 runs) in the AI Overview Ranking — Top 10 table of Premium Education Switzerland on the AI Overview surface, September 7–13, 2026. Source: https://theobservatory.io/articles/premium-education-geneva-lausanne-zurich-ai-overview-control-september-7-13-2026. Observed surface reading, not a business-market verdict.
Premium Education Switzerland Geneva / Lausanne / Zurich: Ranking Top 10 →Ranked · raw label “IMD Business School”
IMD Business School was ranked #9 (AIO opening control: 4% AI opening share · opening in 5/7 runs) in the AI Overview Ranking — Top 10 table of Premium Education Switzerland on the AI Overview surface, Aug 31 – Sep 6, 2026. Source: https://theobservatory.io/articles/premium-education-geneva-lausanne-zurich-ai-overview-control-august-31-to-september-6-2026. Observed surface reading, not a business-market verdict.
Premium Education Switzerland Geneva / Lausanne / Zurich: Ranking Top 10 →Ranked · raw label “IMD Business School”
IMD Business School was ranked #5 (AIO opening control: 7% AI opening share · opening in 5/7 runs) in the AI Overview Ranking — Top 10 table of Premium Education Switzerland on the AI Overview surface, August 24–30, 2026. Source: https://theobservatory.io/articles/premium-education-geneva-lausanne-zurich-ai-overview-control-august-24-30-2026. Observed surface reading, not a business-market verdict.
Premium Education Switzerland Geneva / Lausanne / Zurich: Ranking Top 10 →Ranked · raw label “IMD Business School”
IMD Business School is named in the cast of the Model Watch reading of Premium Education Switzerland recorded from GPT-4o · native vs Gemini 2.5 Pro · native, August 17, 2026. Source: https://theobservatory.io/articles/premium-education-geneva-lausanne-zurich-chatgpt-vs-gemini-august-17-2026. A mention is not a rank or a recommendation.
Premium education in Geneva / Lausanne / Zurich — Why does GPT-4o describe a market full of 'prestigious universities' without naming a single one? →Mentioned · raw label “IMD Business School”
IMD Business School is named in the cast of the Model Watch reading of Premium Education Switzerland recorded from Gemini 2.5 Pro vs Google AI Mode, August 11, 2026. Source: https://theobservatory.io/articles/premium-education-geneva-lausanne-zurich-gemini-vs-google-august-11-2026. A mention is not a rank or a recommendation.
Premium education in Geneva / Lausanne / Zurich — Can a commercial intermediary be both the map and the territory? →Mentioned · raw label “IMD Business School”
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Method · citation · corrections
What this record includes: the entity's own rows in published governed ranking tables, and its appearances in the published selection of DNC Lens / Model Watch readings, each with its market, surface or model, window and immutable source. What it excludes: unpublished captures, held stock, private client work, any composite score, any inferred office, service area or market share. Identity is resolved through reviewed aliases only.
Continue the reading
The observations concerning IMD Business School in Premium Education Switzerland form part of a wider record. The Premium Education Switzerland Market Room places them alongside the market’s other published readings.
IMD Business School’s listed position for September 21–27, 2026 comes from the AI Overview Ranking — Top 10 table for Premium Education Switzerland on AI Overview. The complete table preserves the comparison behind the individual record.
The October 5, 2026 Model Watch reading for Premium Education Switzerland places Claude alongside Google AI Mode. It provides the context for IMD Business School’s appearance in that comparison.
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Suggest a marketNo verbatim recorded statement of the public selection names this entity; the readings and fact checks below stand.
Readings that name this actor
Three layers, never mixed: the model's recorded words · The Observatory's governed reading · what could be verified. A recorded statement is evidence of what a model said, not a verified fact and not an Observatory endorsement.
