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  "publisher": "The Observatory",
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  "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
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      "title": "AI Behavior Intelligence",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "How AI and search systems rank, cite and frame brands — observed across defined surfaces and windows, beyond the ranking alone.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
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        "reviewed": "2026-06-03"
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      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). AI Behavior Intelligence. https://theobservatory.io/reference/ai-behavior-intelligence",
        "mla": "\"AI Behavior Intelligence.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/ai-behavior-intelligence.",
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      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
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    },
    {
      "id": "ref:ai-search",
      "url": "https://theobservatory.io/reference/ai-search",
      "title": "AI-Shaped Search",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "AI-shaped search is the ecosystem of answer-generating surfaces — AI Overviews, LLM answers, source panels — through which brands are now discovered and compared.",
      "scope": {
        "market": null,
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        "location": null,
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        "reviewed": "2026-06-03"
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      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). AI-Shaped Search. https://theobservatory.io/reference/ai-search",
        "mla": "\"AI-Shaped Search.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/ai-search.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), AI-Shaped Search. https://theobservatory.io/reference/ai-search"
      },
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      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
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    },
    {
      "id": "ref:answer-surfaces",
      "url": "https://theobservatory.io/reference/answer-surfaces",
      "title": "Answer Surfaces",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "The answer surfaces covered in Observatory public readings: AI Overviews, large-language-model answers, the organic surface, and source panels — each read separately, never blended.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
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      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Answer Surfaces. https://theobservatory.io/reference/answer-surfaces",
        "mla": "\"Answer Surfaces.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/answer-surfaces.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Answer Surfaces. https://theobservatory.io/reference/answer-surfaces"
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      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
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    {
      "id": "ref:attestation-standard",
      "url": "https://theobservatory.io/reference/attestation-standard",
      "title": "Attestation Standard",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "Scope, Basis, Window, Source and Limitation tie an Observatory reading to its evidence and bounds. Attestation supports traceability, not independent assurance.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
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      "dates": {
        "reviewed": "2026-06-03"
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      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Attestation Standard. https://theobservatory.io/reference/attestation-standard",
        "mla": "\"Attestation Standard.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/attestation-standard.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Attestation Standard. https://theobservatory.io/reference/attestation-standard"
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      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    },
    {
      "id": "ref:benchmark-governance",
      "url": "https://theobservatory.io/reference/benchmark-governance",
      "title": "Benchmark Governance",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "Why method stability matters: market-level rules, version context, and the distinction between methodological changes and observed movement.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
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      "dates": {
        "reviewed": "2026-06-03"
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      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Benchmark Governance. https://theobservatory.io/reference/benchmark-governance",
        "mla": "\"Benchmark Governance.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/benchmark-governance.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Benchmark Governance. https://theobservatory.io/reference/benchmark-governance"
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      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    },
    {
      "id": "ref:business-market-vs-positioning-surface",
      "url": "https://theobservatory.io/reference/business-market-vs-positioning-surface",
      "title": "Business Market vs Positioning Surface",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "The real business market and the AI positioning surface are different. Observatory public readings describe the positioning surface within a defined scope and window, not the business market.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
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      "dates": {
        "reviewed": "2026-06-03"
      },
      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Business Market vs Positioning Surface. https://theobservatory.io/reference/business-market-vs-positioning-surface",
        "mla": "\"Business Market vs Positioning Surface.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/business-market-vs-positioning-surface.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Business Market vs Positioning Surface. https://theobservatory.io/reference/business-market-vs-positioning-surface"
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      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    },
    {
      "id": "ref:glossary",
      "url": "https://theobservatory.io/reference/glossary",
      "title": "Canonical Glossary",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "Stable definitions for AI-search market reading: answer surfaces, semantic authority, signal styles, citation surface, Market Authority Score, and more.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
      },
      "dates": {
        "reviewed": "2026-06-03"
      },
      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Canonical Glossary. https://theobservatory.io/reference/glossary",
        "mla": "\"Canonical Glossary.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/glossary.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Canonical Glossary. https://theobservatory.io/reference/glossary"
      },
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      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    },
    {
      "id": "ref:citation-surface",
      "url": "https://theobservatory.io/reference/citation-surface",
      "title": "Citation Surface & Source Share",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "AI citation share: which actors and sources AI answers cite, on a defined surface and window. Citation, opening and recommendation are read separately, and none is rank.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
      },
      "dates": {
        "reviewed": "2026-06-03"
      },
      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Citation Surface & Source Share. https://theobservatory.io/reference/citation-surface",
        "mla": "\"Citation Surface & Source Share.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/citation-surface.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Citation Surface & Source Share. https://theobservatory.io/reference/citation-surface"
      },
      "formats": {
        "ris": "https://theobservatory.io/press/citations/cite?id=ref%3Acitation-surface&format=ris",
        "bibtex": "https://theobservatory.io/press/citations/cite?id=ref%3Acitation-surface&format=bib",
        "csl-json": "https://theobservatory.io/press/citations/cite?id=ref%3Acitation-surface&format=csl",
        "json": "https://theobservatory.io/press/citations/cite?id=ref%3Acitation-surface&format=json"
      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    },
    {
      "id": "ref:deep-narrative-capture",
      "url": "https://theobservatory.io/reference/deep-narrative-capture",
      "title": "Deep Narrative Capture (DNC)",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "The governed narrative-reading layer: how clearly, credibly, and consistently an actor is framed in AI interpretation. An overlay, never folded into the score.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
      },
      "dates": {
        "reviewed": "2026-06-03"
      },
      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Deep Narrative Capture (DNC). https://theobservatory.io/reference/deep-narrative-capture",
        "mla": "\"Deep Narrative Capture (DNC).\" The Observatory, 3 June 2026, https://theobservatory.io/reference/deep-narrative-capture.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Deep Narrative Capture (DNC). https://theobservatory.io/reference/deep-narrative-capture"
      },
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        "csl-json": "https://theobservatory.io/press/citations/cite?id=ref%3Adeep-narrative-capture&format=csl",
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      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    },
    {
      "id": "ref:market-authority-score",
      "url": "https://theobservatory.io/reference/market-authority-score",
      "title": "Market Authority Score (MAS)",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "A governed, multi-signal composite reading of observed authority on AI/search surfaces — built from presence, position, citation, source, authority, and surface signals.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
      },
      "dates": {
        "reviewed": "2026-06-03"
      },
      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Market Authority Score (MAS). https://theobservatory.io/reference/market-authority-score",
        "mla": "\"Market Authority Score (MAS).\" The Observatory, 3 June 2026, https://theobservatory.io/reference/market-authority-score.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Market Authority Score (MAS). https://theobservatory.io/reference/market-authority-score"
      },
      "formats": {
        "ris": "https://theobservatory.io/press/citations/cite?id=ref%3Amarket-authority-score&format=ris",
        "bibtex": "https://theobservatory.io/press/citations/cite?id=ref%3Amarket-authority-score&format=bib",
        "csl-json": "https://theobservatory.io/press/citations/cite?id=ref%3Amarket-authority-score&format=csl",
        "json": "https://theobservatory.io/press/citations/cite?id=ref%3Amarket-authority-score&format=json"
      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    },
    {
      "id": "ref:market-vs-client-centric",
      "url": "https://theobservatory.io/reference/market-vs-client-centric",
      "title": "Market-Centric vs Client-Centric",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "Public Observatory readings are market-centric. Private client-centric diagnostics are never published and never used as source evidence for public market readings.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
      },
      "dates": {
        "reviewed": "2026-06-03"
      },
      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Market-Centric vs Client-Centric. https://theobservatory.io/reference/market-vs-client-centric",
        "mla": "\"Market-Centric vs Client-Centric.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/market-vs-client-centric.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Market-Centric vs Client-Centric. https://theobservatory.io/reference/market-vs-client-centric"
      },
      "formats": {
        "ris": "https://theobservatory.io/press/citations/cite?id=ref%3Amarket-vs-client-centric&format=ris",
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        "json": "https://theobservatory.io/press/citations/cite?id=ref%3Amarket-vs-client-centric&format=json"
      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    },
    {
      "id": "ref:official-vs-narrative-layer",
      "url": "https://theobservatory.io/reference/official-vs-narrative-layer",
      "title": "Official vs Narrative Layer",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "The Observatory separates the official measured layer from the narrative reading layer. The two can clarify each other but are never blended into a single signal.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
      },
      "dates": {
        "reviewed": "2026-06-03"
      },
      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Official vs Narrative Layer. https://theobservatory.io/reference/official-vs-narrative-layer",
        "mla": "\"Official vs Narrative Layer.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/official-vs-narrative-layer.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Official vs Narrative Layer. https://theobservatory.io/reference/official-vs-narrative-layer"
      },
      "formats": {
        "ris": "https://theobservatory.io/press/citations/cite?id=ref%3Aofficial-vs-narrative-layer&format=ris",
        "bibtex": "https://theobservatory.io/press/citations/cite?id=ref%3Aofficial-vs-narrative-layer&format=bib",
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        "json": "https://theobservatory.io/press/citations/cite?id=ref%3Aofficial-vs-narrative-layer&format=json"
      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    },
    {
      "id": "ref:public-reading-boundaries",
      "url": "https://theobservatory.io/reference/public-reading-boundaries",
      "title": "Public Reading Boundaries",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "What an Observatory reading does — and does not — claim. Observed positioning on defined surfaces within a stated scope and window, never business leadership.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
      },
      "dates": {
        "reviewed": "2026-06-03"
      },
      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Public Reading Boundaries. https://theobservatory.io/reference/public-reading-boundaries",
        "mla": "\"Public Reading Boundaries.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/public-reading-boundaries.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Public Reading Boundaries. https://theobservatory.io/reference/public-reading-boundaries"
      },
      "formats": {
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        "json": "https://theobservatory.io/press/citations/cite?id=ref%3Apublic-reading-boundaries&format=json"
      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    },
    {
      "id": "ref:ranking-vs-behavior",
      "url": "https://theobservatory.io/reference/ranking-vs-behavior",
      "title": "Ranking vs Behavior",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "A ranking is one public expression of AI behavior, not the whole truth. How to read an AI market ranking — what it shows, and what it deliberately does not claim.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
      },
      "dates": {
        "reviewed": "2026-06-03"
      },
      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Ranking vs Behavior. https://theobservatory.io/reference/ranking-vs-behavior",
        "mla": "\"Ranking vs Behavior.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/ranking-vs-behavior.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Ranking vs Behavior. https://theobservatory.io/reference/ranking-vs-behavior"
      },
      "formats": {
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      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    },
    {
      "id": "ref:semantic-authority",
      "url": "https://theobservatory.io/reference/semantic-authority",
      "title": "Semantic Authority",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "Being treated by AI systems as a central reference for a market — a source-of-truth — within a defined surface and window. Distinct from presence and from market leadership.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
      },
      "dates": {
        "reviewed": "2026-06-03"
      },
      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Semantic Authority. https://theobservatory.io/reference/semantic-authority",
        "mla": "\"Semantic Authority.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/semantic-authority.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Semantic Authority. https://theobservatory.io/reference/semantic-authority"
      },
      "formats": {
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      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    },
    {
      "id": "ref:signal-styles",
      "url": "https://theobservatory.io/reference/signal-styles",
      "title": "Signal Styles",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "Beyond present-or-absent and rank: the role AI systems assign to an actor when framing it — opening, benchmark, curated, platform, example, or secondary mention.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
      },
      "dates": {
        "reviewed": "2026-06-03"
      },
      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Signal Styles. https://theobservatory.io/reference/signal-styles",
        "mla": "\"Signal Styles.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/signal-styles.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Signal Styles. https://theobservatory.io/reference/signal-styles"
      },
      "formats": {
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      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    },
    {
      "id": "ref:surface-competitor",
      "url": "https://theobservatory.io/reference/surface-competitor",
      "title": "Surface Competitors",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "Media, platforms, and aggregators can compete for visibility, citation, and framing on an answer surface without being commercial operators in the underlying market.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
      },
      "dates": {
        "reviewed": "2026-06-03"
      },
      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Surface Competitors. https://theobservatory.io/reference/surface-competitor",
        "mla": "\"Surface Competitors.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/surface-competitor.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Surface Competitors. https://theobservatory.io/reference/surface-competitor"
      },
      "formats": {
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        "json": "https://theobservatory.io/press/citations/cite?id=ref%3Asurface-competitor&format=json"
      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    },
    {
      "id": "ref:surface-divergence",
      "url": "https://theobservatory.io/reference/surface-divergence",
      "title": "Surface Divergence",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "Surface Divergence is an observed difference between specified surfaces or models. Cross-surface difference is distinct from change over time.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
      },
      "dates": {
        "reviewed": "2026-06-03"
      },
      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Surface Divergence. https://theobservatory.io/reference/surface-divergence",
        "mla": "\"Surface Divergence.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/surface-divergence.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Surface Divergence. https://theobservatory.io/reference/surface-divergence"
      },
      "formats": {
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      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    },
    {
      "id": "ref:reference",
      "url": "https://theobservatory.io/reference",
      "title": "The Observatory — Master Reference",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "Canonical reference defining The Observatory, AAI Kernel as its governed intelligence source layer, public reading boundaries, LLM-use rules, and the Reference Library used across Observatory public readings.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
      },
      "dates": {
        "reviewed": "2026-06-03"
      },
      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). The Observatory — Master Reference. https://theobservatory.io/reference",
        "mla": "\"The Observatory — Master Reference.\" The Observatory, 3 June 2026, https://theobservatory.io/reference.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), The Observatory — Master Reference. https://theobservatory.io/reference"
      },
      "formats": {
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        "json": "https://theobservatory.io/press/citations/cite?id=ref%3Areference&format=json"
      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    },
    {
      "id": "ref:visibility-vs-authority",
      "url": "https://theobservatory.io/reference/visibility-vs-authority",
      "title": "Visibility vs Authority",
      "family": {
        "id": "reference",
        "label": "Reference concept"
      },
      "nature": "reference",
      "publisher": "The Observatory",
      "provenance": "Intelligence by AAI Kernel. Published by The Observatory.",
      "summary": "Appearing on an answer surface is not the same as being treated as a reference. How The Observatory separates visibility, citation, and semantic authority.",
      "scope": {
        "market": null,
        "vertical": null,
        "location": null,
        "surface": null,
        "query": null
      },
      "dates": {
        "reviewed": "2026-06-03"
      },
      "revision": "corpus:v1.2@2026-06-03",
      "citation": {
        "contract": "editorial-work",
        "note": "Editorial and contextual work. Cite it as context; for a factual or ranking claim, cite the dated governed readings it links to.",
        "apa": "The Observatory. (2026, June 3). Visibility vs Authority. https://theobservatory.io/reference/visibility-vs-authority",
        "mla": "\"Visibility vs Authority.\" The Observatory, 3 June 2026, https://theobservatory.io/reference/visibility-vs-authority.",
        "plain": "According to The Observatory (last reviewed 3 June 2026), Visibility vs Authority. https://theobservatory.io/reference/visibility-vs-authority"
      },
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      },
      "rights": {
        "licence": "Free reuse, including commercial republication, under The Observatory’s Terms. Retain attribution, source link, scope and date.",
        "terms": "https://theobservatory.io/terms"
      }
    }
  ]
}